Multi-Channel Customer Service encompasses a variety of platforms such as phone, email, live chat, social media, and self-service channels such as FAQs, knowledge bases, forums, online communities, and more. Given the numerous advantages, it offers, multi-channel customer care is quickly becoming the new standard. The term'multi' is the foundation of the notion. This means that your customers can contact your company via multiple communication channels with their questions or concerns. It's crucial simply because your customers want to get you as quickly and efficiently as feasible. However, the reality is that people prefer to be linked with you on their preferred channel.