Customer Data Platform (CDP) Features

Marketing management is a crucial aspect of any successful business strategy. It involves the planning, implementation, and control of various marketing activities aimed at promoting a pro...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can b...read more

Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campai...read more

Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising ...read more

Email marketing is a type of marketing that informs your customers via email list of new products, discounts, and other services. It can also be a pitch to educate audience on your brand's...read more

The process of welcoming new clients, ensuring that their inquiries and concerns are addressed, and delivering new products and services as needed is called onboarding. Depending on the fi...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

The practice of collecting input from team members or employees and implementing changes to your operational processes to improve OKR assessment is known as feedback management. You can en...read more

Multi-language support is a software feature that enables users to access and interact with the program in multiple languages. This feature makes it possible for the software to be used by...read more

The General Data Protection Regulation or GDPR is a regulatory framework that establishes standards for acquiring and processing personal data from European Union citizens (EU). The GDPR a...read more

Embeddable survey refers to a software feature that allows users to easily embed survey forms on their websites, blogs, or apps. This feature enables businesses or organizations to gather ...read more

Flexible search is a feature found in many software programs that allows users to easily search for specific information within a large database or system. This feature is designed to make...read more

Data cleansing is a software feature that is essential for maintaining the accuracy and integrity of data. It involves the process of detecting and correcting any corrupt, inaccurate, or i...read more