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Digital Experience Platform (DXP) Features

List of Digital Experience Platform (DXP) features

Marketing Management

Marketing management is a crucial aspect of any successful business strategy. It involves the planning, implementation, and control of various marketing activities aimed at promoting a pro...read more

Content Management

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

Interactive Elements

Users are transformed from passive to active participants when interactive features are used. As a result, anything on the web page with which the user interacts is considered an interacti...read more

Audience Engagement

The purposeful technique of turning event-goers into active participants to fulfill both organizer and attendee goals is known as audience engagement. Engaging your audience is the best wa...read more

Analytics

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

Visitor Insight

Visitor Insights is an event-based system used to track millions of pageviews without jeopardizing the accuracy of your previous data or blowing your budget. The visitor insights page grou...read more

Templates

Templates are pre-designed formats or layouts that are used as a starting point for creating various documents or designs. They serve as a framework or guide for users to easily create the...read more

Video

Video is a multimedia format that combines visual images, audio, and sometimes animation to convey information or tell a story in a dynamic way. It is a popular feature used in various sof...read more

Product Roadmaps

Product roadmaps are an important tool for project planning and development. They provide a clear and organized outline of the various software features and functionalities that are planne...read more

White Labeling

When a product's maker utilises the buyer's or marketer's branding instead of its own, this is known as white labelling. The finished product appears to have been created by the buyer. Whi...read more

Customization

Customization is a powerful feature offered by various software solutions that allows users to tailor the software according to their specific needs and preferences. It refers to the abili...read more

Customer Data

Customer data refers to the information that a business collects from its customers through various interactions and transactions. It includes personal details such as name, address, conta...read more

Content Automation

Content automation is a groundbreaking software feature that revolutionizes the content creation process for businesses of all sizes. It is a powerful tool that automates the entire conten...read more

Engagement Features

Engagement features are a crucial aspect of modern software technology. These features are designed to facilitate effective communication, collaboration, and interaction between users. Whe...read more

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].