Glossary: Key Terms & Concepts

A self-service portal is a website or app that enables workers (or external clients for externally visible support providers) to help themselves when they require assistance, information, ...read more

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. ...read more

Multi-Channel Customer Service encompasses a variety of platforms such as phone, email, live chat, social media, and self-service channels such as FAQs, knowledge bases, forums, online com...read more

Applicant Tracking Systems (ATS) can be incredibly useful in helping recruiters efficiently manage the huge number of applicants they receive. Clients can use an applicant tracking system ...read more

Recruitment management is the process of hiring and selecting employees. It comprises responsibilities including posting job advertisements to attract people, updating application forms, a...read more

Drag and drop page building is at the core of the new Builder. Just drag and drop to place your content anywhere on your page, and adjust it to fit your grid with a couple of clicks or tap...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

The admission management system is a digital tool that helps educational institutions manage the student enrollment process more effectively. It enables admissions officers to digitally ga...read more

The Assessment Management System is a software that allows you to assess what your child has learned using various types of questions such as "fill in the gaps," "multiple-choice questions...read more

Enrollment management is used in higher education to indicate well-thought-out plans and techniques for shaping an enrollment and meeting objectives. Enrollment management, to put it simpl...read more

Fundraising management is the process of organizing fundraising events that involve individuals, businesses, charity foundations, or government agencies, and fundraising managers are the p...read more

Higher education is any of the different types of education provided in postsecondary institutions of learning to confer a named degree, diploma, or certificate of higher studies after a c...read more

Forms management is a key feature that allows businesses to manage and organize their digital forms efficiently. It is a process used to create, distribute, and track forms in a centralize...read more