Apollo.io vs Gong Comparison
Apollo.io
Starting at $0 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…
Gong
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, monitor customer interactions…
Apollo.io leads on user satisfaction with a 5.0-star rating across 1,958 reviews.
Apollo.io vs Gong — at a glance
| Feature | Apollo.io | Gong |
|---|---|---|
| Rating | 5.0 / 5 | 4.8 / 5 |
| Reviews | 1,958 | 2,582 |
| Starting price | $0 /user/month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Sales Engagement Software | Conversation Intelligence Software |
| Integrations | 9+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — |
| Support modes | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR |
| Data residency | US | Global |
Key differences between Apollo.io and Gong
- Pricing: Apollo.io starts at $0 /user/month. Gong pricing is not publicly listed.
- Free trial: Apollo.io offers a free trial; Gong does not.
- User satisfaction: Apollo.io scores higher with a 5.0-star average.
- Deployment: Apollo.io supports SaaS/Web/Cloud; Gong supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Apollo.io vs Gong — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for sales teams needing accurate contact data and integrated sales intelligence.
- You require highly accurate and reliable contact information for outreach.
- Your sales team benefits from strong CRM integrations for pipeline visibility.
- You want comprehensive sales intelligence combining data, analytics, and automation.
- Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
- You are a new user without dedicated onboarding support who may struggle with complexity.
Best for tech sales teams needing advanced deal and call analytics.
- You manage remote or distributed sales teams requiring performance coaching.
- Your enterprise relies on accurate revenue forecasting and deal health insights.
- You want to replicate behaviors of top-performing sales representatives.
- You are a startup or small sales team with limited budget.
- You need highly customizable dashboards and reports for niche workflows.
Apollo.io: Best for sales teams needing accurate contact data and integrated sales intelligence. Gong: Best for tech sales teams needing advanced deal and call analytics.
Description | Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io | Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, ... Read More about Gong |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.6/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 10-50 employees51-5,000+ employees | 51-500 employees500+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
- Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
- Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
No key benefits available yet.
Best fit
- 10–5,000+ employees
- SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
- Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Lacks workflow customization — teams with complex sales processes or unique CRM setups typically switch to Pipedrive or HubSpot
- No built-in email deliverability monitoring — high-volume outbound teams often add Lemlist or Instantly for reputation management and warm-up controls
- Limited database coverage in specific regions and industries — teams targeting localized markets or niche verticals often use Hunter.io or RocketReach instead
No alternatives guidance available yet.
Software Demo
Demo |
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How do Apollo.io and Gong Compare on Features?
Total Features | 13 Features | 14 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Apollo.io and Gong on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
Apollo.io User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like
Common complaints
| Buyer sentiment Users highly value Gong's impact on sales forecasting accuracy and team coaching, though some find the platform complex and costly for smaller teams. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  EY  Colliers International  GoDaddy |  Shopify  Dropbox  ADP |
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Media and Screenshots
Screenshots |  3 Screenshots |  3 Screenshots |
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Videos | No videos available. |  2 Videos |
Top Alternatives to Apollo.io and Gong in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Apollo.io or Gong?
- Apollo.io edges out the other on user ratings (5.0 vs 4.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Apollo.io and Gong offer a free trial?
- Apollo.io offers a free trial. Gong does not.
- What is the starting price of Apollo.io vs Gong?
- Apollo.io starts at $0 /user/month. Gong starts at Contact for pricing.
- What are the top alternatives to Apollo.io?
- Top alternatives to Apollo.io include AroundDeal, ZoomInfo Engage, Outreach, Adapt Engage, LinkedIn Sales Navigator.
- What are the top alternatives to Gong?
- Top alternatives to Gong include SalesLoft, Conversica, ZoomInfo, Refract, VoiceLab.