Smartlead Pricing 2026: Plans, Add-Ons and Cost per 1,000 Emails

Quick answer: Smartlead has four plans: Base from $39 a month, Pro from $94, Unlimited Smart from $174 and Unlimited Prime from $379. Annual billing saves 17% ($32.50, $78.30, $144.50 and $314.60 a month). Every plan includes unlimited email accounts, and the price scales with how many emails you send, not how many users you have. Prices are vendor-published, checked September 2026 on smartlead.ai/pricing and Smartlead’s pricing help article.

Smartlead’s pricing page uses sliders, so the number you see depends on the send volume you pick. The “from” prices above are the starting point of each slider. This guide explains what each plan includes, the difference between contacts, sends and verified emails, the add-ons that raise the bill, and what a 5-rep and a 20-rep team should budget.

Spotsaas keeps plan notes on its Smartlead product page. If you are weighing Smartlead against its closest rival, see Instantly pricing.

How Much Does Smartlead Cost?

Plan	Monthly (from)	Annual (from, per month)	Email sends per month	Contact storage	Verified prospect emails per month
Base	$39	$32.50	6,000	2,000	2,000 as a paid add-on
Pro	$94	$78.30	90,000	30,000	30,000 as a paid add-on
Unlimited Smart (most popular)	$174	$144.50	150,000	Unlimited	50,000 included free
Unlimited Prime	$379	$314.60	500,000	Unlimited	170,000 included free

Vendor-published, checked September 2026. Smartlead’s pricing page also shows a sign-up promotion of 50% off the first month on any plan; promotions change, so check it at checkout. On Base and Pro, the verified prospect emails feature appears on the pricing page as a $59 a month add-on.

What Changes Between Smartlead’s Plans

Smartlead describes its pricing as built around outbound scale, not feature gating. The core sending engine is on every plan; higher plans add volume, better warmup pools and account-level features. From Smartlead’s help article:

Feature	Base	Pro	Unlimited Smart	Unlimited Prime
Unlimited email accounts	Yes	Yes	Yes	Yes
Warmup pool	Foundation	Growth	Premium (Ultra Premium eligible)	Premium (Ultra Premium eligible)
CRM access	No	Yes	Yes	Yes
CSM call access	No	No	Yes	Dedicated account manager
Private infrastructure	No	Add-on	Add-on	Included (3 SmartServers)
Client workspaces	No	Add-on	Add-on	3 included
Dedicated account manager and private Slack	No	No	No	Yes

Vendor-published, checked September 2026. Smartlead’s own rule of thumb: Base for testing outbound, Pro for consistent campaigns, Unlimited Smart for scaling, Unlimited Prime for agencies and heavy outbound.

Contacts, Sends and Verified Emails: What You Are Paying For

Smartlead counts three things, and they are separate limits:

• Contacts (lead credits): each unique email address stored in your account. Base holds 2,000, Pro 30,000, and the Unlimited plans have no cap.
• Email sends: each individual email sent across any campaign. A 2,000-contact list with a three-step sequence uses up to 6,000 sends, which is exactly Base’s monthly limit.
• Verified prospect emails: deliverable addresses Smartlead supplies for your campaigns. Included free on the Unlimited plans; paid on Base and Pro.

The contact cap is what pushes most teams off Pro. Once you store more than 30,000 contacts, Unlimited Smart is the next step, and at $174 it also removes the verified-email add-on.

Smartlead Cost per 1,000 Emails

Because the plans are priced by volume, the fairest way to compare them is cost per 1,000 sends at each plan’s starting slider position:

Plan	Monthly price	Sends included	Cost per 1,000 sends (monthly)	Cost per 1,000 sends (annual)
Base	$39	6,000	$6.50	$5.42
Pro	$94	90,000	$1.04	$0.87
Unlimited Smart	$174	150,000	$1.16	$0.96
Unlimited Prime	$379	500,000	$0.76	$0.63

Worked from vendor-published prices, checked September 2026. Two things stand out. Base is by far the most expensive per email, so it only makes sense while you are testing. And Unlimited Smart costs slightly more per send than Pro; what you pay extra for is unlimited contact storage and 50,000 included verified emails, not cheaper sending.

Monthly vs Annual Billing

Smartlead’s annual discount is a flat 17% across all plans. In dollars per year, annual billing saves:

• Base: $78 a year ($390 annual against $468 monthly)
• Pro: about $188 a year
• Unlimited Smart: $354 a year
• Unlimited Prime: about $773 a year

Cold email volume tends to change quickly as domains warm up or campaigns pause, and Smartlead lets you cancel monthly plans anytime. For most teams in their first quarter of outbound, monthly billing is the safer choice even at 17% more. Switch to annual once your send volume has been stable for a few months.

Smartlead Add-Ons and Other Costs

• Whitelabel client workspaces: $29 a month per client workspace, available from Pro upward. Unlimited Prime includes three.
• Verified prospect emails on Base and Pro: $59 a month add-on on the pricing page.
• SmartSenders mailboxes: buy inboxes inside Smartlead. Fresh Google or Outlook mailboxes via Zapmail are $4.50 per mailbox per month plus $13 per domain per year; InfraInbox Outlook is $5 and $16; Mailreef SMTP is $3.99 and $19; pre-warmed Google or Outlook mailboxes are $9 and $18.
• Email verification credits: sold one-time or monthly.
• SmartDelivery (inbox placement testing) and SmartServers (dedicated IPs) are billed separately.

Vendor-published, checked September 2026.

What 5 Reps and 20 Reps Pay for Smartlead

Smartlead does not price per seat, so the plan follows your volume. These examples use published prices; the mailbox count is an assumption (three per rep) that you should adjust.

Line item	5 reps	20 reps
Plan	Pro: $94/month ($78.30 annual)	Unlimited Smart: $174/month ($144.50 annual)
Why this plan	90,000 sends, 30,000 contacts, CRM access	150,000 sends, unlimited contacts, 50,000 verified emails included
Verified prospect emails	$59/month add-on	Included
Mailboxes (3 per rep, Zapmail Google at $4.50)	15 = $67.50/month	60 = $270/month
Domains ($13/year, assumes 5 and 20)	$65/year	$260/year
Estimated total, monthly billing	About $220.50/month, or $2,711/year	About $444/month, or $5,588/year

Worked from vendor-published prices, checked September 2026. That is roughly $44 per rep per month for five reps and $22 for twenty. Drop the mailbox lines if you already run your own sending infrastructure. If twenty reps send more than 150,000 emails a month, move the slider up or price Unlimited Prime.

Is Smartlead Free?

No free plan, but every plan starts with a 14-day free trial and no credit card is required, according to Smartlead’s pricing FAQ and help article. There is no long-term commitment: Smartlead offers monthly and annual plans with no lock-in contracts and says you can cancel anytime.

Is Instantly Better Than Smartlead?

On price alone, neither wins everywhere:

	Smartlead	Instantly
Entry price	$39 (Base, 6,000 sends)	$47 (Growth, 5,000 emails)
Team plan	$94 (Pro, 90,000 sends, CRM)	$97 (Hypergrowth, 100,000 to 125,000 emails)
High volume	$379 (Prime, 500,000 sends)	$358 (Light Speed, 500,000 emails)
Seat pricing	None	None
Lead data	Verified emails included on Unlimited plans	Separate credits plan ($9 to $1,700)
Agency whitelabel	$29 per client workspace	Agency view on Hypergrowth and up

Vendor-published, checked September 2026. Smartlead is cheaper at the bottom and bundles verified emails into its Unlimited plans. Instantly has a bigger self-serve lead database and AI agents on a separate credit meter. See Instantly pricing for the full breakdown.

What Is the Cheapest Cold Email Software?

Among the two most-searched cold email tools, Smartlead Base at $39 a month ($32.50 billed annually) is the lower entry price. Cost per send matters more than the sticker, though: Base gives 6,000 sends for $39, while Pro gives 90,000 for $94, which is about fifteen times the volume for less than two and a half times the price. Other options to price:

• Instantly: Growth at $47 a month, or the $94 Starter bundle with lead credits. See Instantly pricing.
• Lemlist: multichannel with LinkedIn steps. See our Lemlist review.
• Apollo.io: data plus sequences per seat from $49 billed annually. See Apollo pricing.

For eight tools side by side, see the best cold email software guide.

Smartlead Alternatives by Use Case

• Need an enterprise sales engagement suite with dialer, forecasting and governance: Outreach.io pricing and Salesloft pricing.
• Need AI to find and write to prospects: AI SDR tools.
• Need LinkedIn prospecting: LinkedIn Sales Navigator pricing.

How to Choose the Right Smartlead Plan

1. Count stored contacts first. Over 2,000 rules out Base; over 30,000 rules out Pro.
2. Then count sends. Contacts times sequence steps is your monthly send need.
3. Need verified emails? On Pro, the $59 add-on brings you to $153; at that point Unlimited Smart at $174 is worth comparing.
4. Running clients? Prime includes three workspaces and private infrastructure; otherwise it is $29 per client.
5. Committed for a year? Annual billing saves 17% on every plan.

The Short Version

Smartlead costs from $39, $94, $174 or $379 a month, 17% less on annual billing, with unlimited email accounts and no seat fees. Base and Pro charge extra for verified prospect emails; the Unlimited plans include them. A five-rep team on Pro with its own mailboxes runs about $220 a month; twenty reps on Unlimited Smart about $444.

Related reading: Instantly vs Smartlead 2026: Features, Pricing and Which to Pick

Frequently Asked Questions About Smartlead Pricing