Clay Pricing 2026: Actions, Data Credits and What Each Plan Costs

Quick answer: Clay has four plans. Free is $0 (500 actions and 100 data credits a month). Launch starts at $185 a month on monthly billing or $167 a month billed annually. Growth starts at $495 a month, or $446 billed annually. Enterprise is custom with an annual commitment. Every paid price is the sum of two meters: Actions (platform work, under $0.01 each) and Data Credits (data bought from Clay’s 150+ providers, from $0.05 each). Seats are unlimited on every plan. Vendor-published, checked September 2026 on clay.com/pricing.

Clay’s pricing confuses buyers because it is not a seat price and it is not a database subscription. You pay for how much work Clay does and how much third-party data it buys on your behalf. This guide breaks down both meters, shows what each plan includes, and works through what enriching 1,000 contacts a month actually costs.

If you want to understand how Clay’s waterfall enrichment works before looking at price, start with our Clay review.

How Much Does Clay Cost?

Plan	Monthly billing	Annual billing (per month)	Actions included	Data Credits included
Free	$0	$0	500 a month	100 a month
Launch	From $185	From $167	15,000 a month (180,000 a year)	2,500 a month (30,000 a year)
Growth	From $495	From $446	40,000 a month (480,000 a year)	6,000 a month (72,000 a year)
Enterprise	Custom	Custom, annual commitment	Custom (100,000+ a month in Clay’s docs)	Custom

Vendor-published, checked September 2026. Annual billing saves 10% and grants all credits upfront. “From” matters here: each paid plan has sliders for Actions and Data Credits, and the price rises as you move either one up. Spotsaas also keeps a summary at Clay pricing on Spotsaas.

What Is Clay’s New Pricing Model?

Clay now meters usage in two separate units, and each paid plan’s price is literally the two added together:

• Actions measure the orchestration Clay does: each enrichment, each AI run, each record sent to a CRM, sequencer or ad platform. Clay’s docs say an Action costs “a few tenths of a penny.” Actions reset every billing cycle and do not roll over.
• Data Credits pay for the data itself: an email, a phone number, a company record from one of Clay’s marketplace providers. They start at $0.05 each and get cheaper at higher tiers. They roll over, within limits.

Things that do not use Actions: sourcing lists of people or companies, importing from your CRM or warehouse, formulas and filters, moving data between Clay tables and building audiences (only the export counts). If an enrichment returns no result, Clay says you are charged neither Actions nor Data Credits.

How the Launch and Growth prices are built

On the pricing page, Launch at $185 a month is $60 for 15,000 Actions plus $125 for 2,500 Data Credits. Growth at $495 is $205 for 40,000 Actions plus $290 for 6,000 Data Credits. The sliders go higher:

Monthly Data Credit tier	Monthly price for credits	Effective cost per credit
2,500	$125	$0.050
6,000	$290	$0.048
10,000	$460	$0.046
20,000	$880	$0.044
50,000	$2,125	$0.043

Action tiers on monthly billing run from 15,000 ($60) to 200,000 ($540) on Launch, and from 40,000 ($205) to 200,000 ($850) on Growth. Vendor-published, checked September 2026.

What Does a Clay Data Credit Buy?

It depends on the data type and provider. Clay’s Actions and Data Credits guide gives these reference points:

• A single enrichment costs 0.5 to 10+ Data Credits depending on the data type. Emails are cheap; phone numbers are expensive.
• In Clay’s own worked example, enriching a LinkedIn profile costs 0.5 Data Credits and finding an email costs 0.5 Data Credits. Select email validators are free.
• A fully enriched record typically costs 6 to 20 Data Credits, depending on the fields you pull, how many of your own API keys you connect and whether you run multi-provider waterfalls.
• Each enrichment, AI run or export uses 1 Action, whether or not you use your own API key.

That last point is the main lever on price. If you already pay for a data provider, you can connect its API key in Clay. You then skip Data Credits for that provider entirely and only pay Actions.

What Enriching 1,000 Contacts a Month Costs on Clay

Clay’s docs say Launch is sized for roughly 1,000 records a month, so it is the natural test case. Two versions, both using only Clay’s published rates and monthly billing:

Scenario	Data Credits used	Actions used (approx.)	Tier needed	Monthly cost
Light: LinkedIn profile + email (Clay’s example, 90% email hit rate), pushed to a sequencer	500 + 450 = 950	1,000 + 900 enrichments + 900 exports = 2,800	Launch base (2,500 credits, 15,000 Actions)	$185
Full: 6 Data Credits per record (low end of Clay’s range)	6,000	Under 15,000	Launch with the 6,000-credit tier	$60 + $290 = $350
Heavy: 20 Data Credits per record (high end, e.g. phones on everyone)	20,000	Under 15,000	Launch with the 20,000-credit tier	$60 + $880 = $940

The spread is the whole story of Clay pricing. The same 1,000 contacts can cost $185 or $940 a month depending on which columns you add to the table. Build one table with the columns you need, run it on 50 rows and check the credit usage dashboard before scaling.

What Is Included in Clay’s Free Plan?

The Free plan includes 500 Actions and 100 Data Credits a month, unlimited seats and tables, multi-provider waterfalls, Claygent (Clay’s AI web research agent), the Clay Sequencer for email and the option to bring your own API keys. Tables are capped at 200 rows, and phone number enrichment is not included. Credits do not roll over on Free and top-ups are not available.

Paid plans come with a 14-day trial, so you can test Launch or Growth features before paying.

Launch vs Growth: What the Extra Money Buys

• Launch adds phone enrichment, unlimited search with Audiences, job-change, company news and social signals, reusable functions, scheduled enrichment runs and sending via Clay or a sequencing integration.
• Growth adds CRM auto-sync and enrichment, data warehouse sync, HTTP API integrations, webhook-triggered signals, web intent signals, unlimited ad audience pushes to LinkedIn and Meta, a 250,000-record Audience import, domain and mailbox buying for the Clay Sequencer and priority support.
• Enterprise adds SSO, role-based access control, workbook-level credit budgets, bulk enrichment of more than 50,000 records at once, a 15-minute source sync, a dedicated growth strategist and a custom CSA and DPA.

The usual trigger for Growth is the CRM. If you want Clay to keep Salesforce or HubSpot records enriched automatically, or to call an internal API, that is a Growth feature.

Is Claygent Expensive?

Claygent runs cost Data Credits like any other AI call. Clay says about 80% of AI models in Clay, including all of its native models, cost a flat number of Data Credits per task. Token-heavy models are billed on variable pricing based on actual token use; Clay marks those with a tilde (~) estimate and says 75% of runs cost less than the estimate. You can set a budget per run. Using your own AI provider key removes the Data Credit cost but still uses an Action per run.

Why Is Clay So Expensive?

Two reasons show up when teams look at their bill. First, Clay is buying data from other vendors on your behalf, so a phone-heavy workflow inherits phone-data prices. Second, waterfalls try several providers per field, which raises hit rates and raises credit use. Clay’s answer is that it negotiates volume discounts with providers and passes them on, and that 90% of customers on Launch and Growth never hit their usage limit. Both are Clay’s claims, not independent measurements.

Hidden Costs and Terms to Check

• Top-ups cost 30% more. One-time Data Credit top-ups carry a 30% premium over tier pricing, with a minimum of 250 credits. Moving up a tier is cheaper for recurring needs.
• Actions cannot be topped up. If you run out of Actions, you upgrade the Action tier. Actions never roll over.
• Rollover limits. On monthly plans, unused Data Credits accumulate up to 2x your monthly amount. On annual plans, 15% of unused credits roll over only if you renew on the same or a higher tier.
• Auto top-ups. Available on paid self-serve plans. Set a daily spend limit if you turn them on.
• Enterprise needs an annual commitment.

Clay Alternatives by Budget

Clay sits on top of data providers, so the cheaper route is often to buy from one provider directly. If you only need emails and phones for a list, a single database is simpler:

• Apollo.io bundles a database, sequencing and a dialer from $49 per seat. See Apollo.io pricing.
• Prospeo charges only for found emails. See our Prospeo review.
• Enrich.so is pay-per-match API enrichment. See our Enrich.so review.
• Lusha has a free tier and credit-based plans. See Lusha pricing.

Choose Clay when you need logic across many sources: waterfalls, AI research columns, signal triggers and CRM sync in one table. Choose a single provider when you just need contact data.

How to Choose a Clay Plan

1. Start on Free and build the real table. 100 Data Credits is enough to see the per-row cost of your exact columns.
2. Multiply that per-row cost by monthly volume. That tells you which Data Credit tier you need.
3. Connect keys you already pay for. Every provider you bring yourself removes its Data Credit cost.
4. Pick Growth only for CRM, API or webhook work. Otherwise Launch with a higher credit tier is cheaper.
5. Go annual once usage is stable. You save 10%, but rollover drops to 15% and requires renewal.

The Short Version

Clay costs $0 on Free, from $185 a month on Launch and from $495 on Growth (about 10% less on annual billing), with unlimited seats. Your real bill depends on Data Credits: enriching 1,000 contacts a month costs about $185 for a light email workflow and up to $940 when each record uses 20 credits.

Checked September 2026: plan prices, slider tiers, feature lists and credit terms from clay.com/pricing (monthly and annual views) and Clay’s Actions and Data Credits documentation. Confirm current rates in your workspace before buying.

Related reading: 10 Clay Alternatives in 2026, Including Building Your Own Waterfall, Clay vs Apollo 2026: Which You Need, or Why Teams Use Both

Frequently Asked Questions About Clay Pricing