Apollo.io vs Creatio CRM vs Bigin by Zoho CRM Comparison
Apollo.io
Starting at $0 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Apollo.io leads on user satisfaction with a 5.0-star rating across 1,958 reviews.
Apollo.io vs Creatio CRM vs Bigin by Zoho CRM — at a glance
| Feature | Apollo.io | Creatio CRM | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 5.0 / 5 | — | 4.6 / 5 |
| Reviews | 1,958 | — | 243 |
| Starting price | $0 /user/month | $40 /user/month | $7 /User/Month |
| Free trial | Yes | No | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business | Small Business |
| Category | Sales Engagement Software | CRM Software | CRM Software |
| Integrations | 9+ apps | 5+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | US | United States, United Kingdom, Australia, European Union | Global |
Key differences between Apollo.io and Creatio CRM
- Pricing: Apollo.io starts at $0 /user/month, while Creatio CRM starts at $40 /user/month.
- Free trial: Apollo.io offers a free trial; Creatio CRM does not.
- Deployment: Apollo.io supports SaaS/Web/Cloud; Creatio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows.
Compare Apollo.io vs Creatio CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for sales teams needing accurate contact data and integrated sales intelligence.
- You require highly accurate and reliable contact information for outreach.
- Your sales team benefits from strong CRM integrations for pipeline visibility.
- You want comprehensive sales intelligence combining data, analytics, and automation.
- Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
- You are a new user without dedicated onboarding support who may struggle with complexity.
Large Enterprises, Medium Business
Small Business
Apollo.io typically suits Large Enterprises and Medium Business. Creatio CRM tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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SpotScoreWhat's this? ↗ | 9.6/10 | Not Available | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 10-50 employees51-5,000+ employees | 50–10,000+ employees | — |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
- Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
- Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
No key benefits available yet.
Best fit
- 10–5,000+ employees
- SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
- Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Lacks workflow customization — teams with complex sales processes or unique CRM setups typically switch to Pipedrive or HubSpot
- No built-in email deliverability monitoring — high-volume outbound teams often add Lemlist or Instantly for reputation management and warm-up controls
- Limited database coverage in specific regions and industries — teams targeting localized markets or niche verticals often use Hunter.io or RocketReach instead
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
No alternatives guidance available yet.
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How do Apollo.io, Creatio CRM and Bigin by Zoho CRM Compare on Features?
Total Features | 13 Features | 78 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
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Compare Apollo.io, Creatio CRM and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union |
Apollo.io vs Creatio CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  EY  Colliers International  GoDaddy |  Nasdaq  Colgate-Palmolive  ENT Credit Union |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  6 Screenshots |
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Videos | No videos available. | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Apollo.io or Creatio CRM?
- Apollo.io edges out the other on user ratings (5.0 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Apollo.io and Creatio CRM offer a free trial?
- Apollo.io offers a free trial. Creatio CRM does not.
- What is the starting price of Apollo.io vs Creatio CRM?
- Apollo.io starts at $0 /user/month. Creatio CRM starts at $40 /user/month.
- What are the top alternatives to Apollo.io?
- Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.
- What are the top alternatives to Creatio CRM?
- Top alternatives to Creatio CRM include Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM, HubSpot CRM.