FREE2026 Marketing Automation Software Comparison|Independent, data-backed — no sales callGet the PDF →

Spotsaas logo
Last updated:

List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Why you can trust Spotsaas

Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.

Filters140 results

Reset

Sort by :

Recommended
Recommended
Score
Rating
Alphabetical

Features

+ Show 200 more

Share this page

Showing 121-140 out of 140

8.2

Spot Score

Revamp CRM - CRM Software

Revamp CRM

Empower your business with Revamp CRM.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Revamp CRM?

Revamp CRM is a cloud-based software that helps you manage and grow your business. It comes with all standard features required for a smooth start with CRM, and also has some of the top features required by experienced Users.

Read more about Revamp CRM
Free Trial·

Starts from $19/User/Month, also offers free forever plan

9.1

Spot Score

HubSpot CRM - CRM Software

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

Read more about HubSpot CRM
Free TrialTry Free →·

Starts from $45/Month when Billed Yearly, also offers free forever plan

8.9

Spot Score

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Read more about SALESmanago

SALESmanago offers custom pricing plan

Spotsaas advisor
Get a free shortlist of the best Marketing Automation Software
  • Shortlisted in minutes, not days
  • Matched to your business
  • Trusted by 250K+ software buyers every month

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

8.6

Spot Score

Maropost

Maropost

Automation that converts leads to customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Maropost?

Maropost is a subscription-based, marketing automation software platform that allows you to create, deliver and track campaigns from your Salesforce Platform. With Maropost, you can send personalized emails based on user behavior such as abandoned carts, trial signups and more.

Read more about Maropost

Maropost offers custom pricing plan

8.5

Spot Score

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

Read more about Jumplead
Free Trial·

Starts from $24/Month, also offers free forever plan

8.6

Spot Score

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AdRoll?

AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.

Read more about AdRoll
Free TrialTry Free →
What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.6

Spot Score

Actito - Marketing Automation Software

Actito

Streamline your marketing with Actito's powerful automation tools.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Actito?

ActiTime Actito Marketing Automation Software offers a comprehensive suite of software solutions for CRM integration, marketing automation and e-mail marketing. ActiTime's intuitive interface is ideal for those who require advanced capabilities to deliver on the promise of multichannel marketing.

Read more about Actito

Actito offers custom pricing plan

Selligent - Marketing Automation Software

Selligent

Streamline your marketing, elevate your results.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Selligent?

Selligent is a marketing automation software as a service (SaaS) provider for business-to-business (B2B) companies. The company offers solutions that allow marketing managers to analyze and act on data for customer relationship management through multichannel campaigns in real time

Read more about Selligent

Selligent offers custom pricing plan

8.9

Spot Score

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

Read more about Act-On

Starts from $900/Month

8.3

Spot Score

SalesPanda - Marketing Automation Software

SalesPanda

Streamline your sales with SalesPanda's automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is SalesPanda?

The SalesPanda Suite is a powerful set of marketing automation tools built specifically for sales and service teams. By automating your leads, email follow-ups, and lead conversion tracking, SalesPanda reduces the manual work normally involved in creating leads and sales.

Read more about SalesPanda
Adobe Campaign - New SaaS Software

Adobe Campaign

Empower your marketing strategy with Adobe Campaign.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Adobe Campaign?

Adobe Campaign is an advanced marketing platform that enables businesses to craft powerful campaigns that reach more of their desired customers. Enhanced by Adobe Sensei, the software provides users with contextual, personalized messages that boost email marketing performance. Through the ...

Read more about Adobe Campaign

Adobe Campaign offers custom pricing plan

8.3

Spot Score

Sailthru

Sailthru

Streamline your marketing efforts with Sailthru's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Sailthru?

Sailthru is the easy, affordable way to automate your online marketing. With Sailthru, you can manage your email, push notifications, and social media campaigns – from one integrated tool.

Read more about Sailthru

Sailthru offers custom pricing plan

8.1

Spot Score

Engagespot - Push Notification Software

Engagespot

Unleash the power of push notifications.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Engagespot?

Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...

Read more about Engagespot

Starts from $15/Month, also offers free forever plan

8.1

Spot Score

Genoo - Marketing Automation Software

Genoo

Maximize your marketing potential with Genoo.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Genoo?

Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...

Read more about Genoo

Genoo offers custom pricing plan

8.0

Spot Score

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Oracle Responsys?

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

Read more about Oracle Responsys

Oracle Responsys offers custom pricing plan

9.5

Spot Score

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

7.5

Spot Score

AnyTrack - Tag Management Software

AnyTrack

Track everything in one place.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AnyTrack?

A simple, yet powerful solution for tracking Web pages and Digital Content in websites and Intranets. AnyTrack is a Tag Management software that provides user with a single solution to manage all of the websites, web applications, intranet portals and digital content, even if they are located ...

Read more about AnyTrack
Free TrialTry Free →·

Starts from $50/Month, also offers free forever plan

9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Adobe Marketo Engage?

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Read more about Adobe Marketo Engage

Adobe Marketo Engage offers custom pricing plan

8.4

Spot Score

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Plumb5?

Plumb5, marketing automation software that helps businesses create profitable customer relationships. It is built on a powerful, open and flexible technology platform that enables users to use their own data and content to design automated marketing programs.

Read more about Plumb5
Free Trial·

Plumb5 offers custom pricing plan

Viral Loops - New SaaS Software

Viral Loops

Create viral buzz with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Viral Loops?

Viral Loops enables marketers and creators an effortless way to launch ranking competitions, pre-launch campaigns, and referral programs with its easy-to-use platform. It comes with various pre-made templates, so all you need to set it up is a few clicks. Invite your friends to join in the fun ...

Read more about Viral Loops
Free TrialTry Free →·

Starts from $49

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Grow your pipeline with buyers who are already looking for you

254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.