Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 121-140 out of 140
8.2
Spot Score

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What is Revamp CRM?
Revamp CRM is a cloud-based software that helps you manage and grow your business. It comes with all standard features required for a smooth start with CRM, and also has some of the top features required by experienced Users.
Read more about Revamp CRMStarts from $19/User/Month, also offers free forever plan
9.1
Spot Score

HubSpot CRM
Streamline your sales and marketing efforts with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is HubSpot CRM?
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
Read more about HubSpot CRM8.9
Spot Score

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What is SALESmanago?
The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...
Read more about SALESmanagoSALESmanago offers custom pricing plan

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8.6
Spot Score

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What is Maropost?
Maropost is a subscription-based, marketing automation software platform that allows you to create, deliver and track campaigns from your Salesforce Platform. With Maropost, you can send personalized emails based on user behavior such as abandoned carts, trial signups and more.
Read more about MaropostMaropost offers custom pricing plan
8.5
Spot Score

Jumplead
Boost leads, convert customers, increase sales.
Best for: SMB teams · Mid-market · Enterprise
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What is Jumplead?
Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...
Read more about JumpleadStarts from $24/Month, also offers free forever plan
8.6
Spot Score

AdRoll
Empower your marketing with AdRoll's advanced automation.
Best for: SMB teams · Mid-market · Enterprise
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What is AdRoll?
AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.
Read more about AdRoll7.6
Spot Score

Actito
Streamline your marketing with Actito's powerful automation tools.
Best for: SMB teams · Mid-market · Enterprise
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What is Actito?
ActiTime Actito Marketing Automation Software offers a comprehensive suite of software solutions for CRM integration, marketing automation and e-mail marketing. ActiTime's intuitive interface is ideal for those who require advanced capabilities to deliver on the promise of multichannel marketing.
Read more about ActitoActito offers custom pricing plan

Selligent
Streamline your marketing, elevate your results.
Best for: SMB teams · Mid-market · Enterprise
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What is Selligent?
Selligent is a marketing automation software as a service (SaaS) provider for business-to-business (B2B) companies. The company offers solutions that allow marketing managers to analyze and act on data for customer relationship management through multichannel campaigns in real time
Read more about SelligentSelligent offers custom pricing plan
8.9
Spot Score
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What is Act-On?
Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...
Read more about Act-OnStarts from $900/Month
8.3
Spot Score

SalesPanda
Streamline your sales with SalesPanda's automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SalesPanda?
The SalesPanda Suite is a powerful set of marketing automation tools built specifically for sales and service teams. By automating your leads, email follow-ups, and lead conversion tracking, SalesPanda reduces the manual work normally involved in creating leads and sales.
Read more about SalesPanda
Adobe Campaign
Empower your marketing strategy with Adobe Campaign.
Best for: SMB teams · Mid-market · Enterprise
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What is Adobe Campaign?
Adobe Campaign is an advanced marketing platform that enables businesses to craft powerful campaigns that reach more of their desired customers. Enhanced by Adobe Sensei, the software provides users with contextual, personalized messages that boost email marketing performance. Through the ...
Read more about Adobe CampaignAdobe Campaign offers custom pricing plan
8.3
Spot Score

Sailthru
Streamline your marketing efforts with Sailthru's powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Sailthru?
Sailthru is the easy, affordable way to automate your online marketing. With Sailthru, you can manage your email, push notifications, and social media campaigns – from one integrated tool.
Read more about SailthruSailthru offers custom pricing plan
8.1
Spot Score

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What is Engagespot?
Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...
Read more about EngagespotStarts from $15/Month, also offers free forever plan
8.1
Spot Score

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What is Genoo?
Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...
Read more about GenooGenoo offers custom pricing plan
8.0
Spot Score

Oracle Responsys
Streamline your marketing with automated precision.
Best for: SMB teams · Mid-market · Enterprise
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What is Oracle Responsys?
Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...
Read more about Oracle ResponsysOracle Responsys offers custom pricing plan
9.5
Spot Score

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What is Marketo?
Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.
Read more about Marketo7.5
Spot Score

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What is AnyTrack?
A simple, yet powerful solution for tracking Web pages and Digital Content in websites and Intranets. AnyTrack is a Tag Management software that provides user with a single solution to manage all of the websites, web applications, intranet portals and digital content, even if they are located ...
Read more about AnyTrack9.6
Spot Score

Adobe Marketo Engage
Simplify your customer journey with personalized marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is Adobe Marketo Engage?
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...
Read more about Adobe Marketo EngageAdobe Marketo Engage offers custom pricing plan
8.4
Spot Score

Plumb5
Unleash data to build lasting customer connections.
Best for: SMB teams · Mid-market · Enterprise
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What is Plumb5?
Plumb5, marketing automation software that helps businesses create profitable customer relationships. It is built on a powerful, open and flexible technology platform that enables users to use their own data and content to design automated marketing programs.
Read more about Plumb5Plumb5 offers custom pricing plan

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What is Viral Loops?
Viral Loops enables marketers and creators an effortless way to launch ranking competitions, pre-launch campaigns, and referral programs with its easy-to-use platform. It comes with various pre-made templates, so all you need to set it up is a few clicks. Invite your friends to join in the fun ...
Read more about Viral LoopsRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







