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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 121-140 out of 143

8.0

SpotScore

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

Read more about SalesboxAI

SalesboxAI offers custom pricing plan

8.2

SpotScore

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Makesbridge?

Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...

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Free TrialTry Free →·

Starts from $330/Month when yearly

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

Read more about ActiveDEMAND
Free TrialTry Free →
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8.2

SpotScore

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

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8.2

SpotScore

Revamp CRM - CRM Software

Revamp CRM

Empower your business with Revamp CRM.

Best for: SMB teams · Mid-market

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What is Revamp CRM?

Revamp CRM is a CRM for small to mid-market ecommerce businesses, with native integrations for Shopify, WooCommerce, and BigCommerce that automatically pull customer purchase data into contact records. It lets sales and marketing teams run segmented email campaigns from the same platform where ...

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Free Trial·

Starts from $19/User/Month, also offers free forever plan

8.9

SpotScore

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

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SALESmanago offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

9.3

SpotScore

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Insightly?

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps can log and manage client records without leaving their inbox, and supports ...

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Free Trial·

Starts from $29/User/Month

8.6

SpotScore

Maropost

Maropost

Automation that converts leads to customers.

Best for: SMB teams · Mid-market · Enterprise

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What is Maropost?

Maropost is a cloud marketing automation platform for mid-market and enterprise teams running email, SMS, and push notification campaigns where deliverability is a top priority. It integrates with Salesforce and automates personalized customer journeys triggered by behavioral events like ...

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Maropost offers custom pricing plan

8.5

SpotScore

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

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Free Trial·

Starts from $24/Month, also offers free forever plan

8.6

SpotScore

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdRoll?

AdRoll is a retargeting and multi-channel advertising platform for e-commerce and direct-to-consumer marketing teams that need to re-engage website visitors across display ads, social media, and email. It automates dynamic remarketing campaigns and Facebook ad creation using first-party ...

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Free TrialTry Free →

7.6

SpotScore

Actito - Marketing Automation Software

Actito

Streamline your marketing with Actito's powerful automation tools.

Best for: SMB teams · Mid-market · Enterprise

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What is Actito?

Actito is a multichannel marketing automation platform for B2B and B2C marketing teams that need to consolidate customer data from multiple sources and deliver personalized campaigns across email, mobile, and other touchpoints. It centralizes customer data for precise campaign targeting and ...

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Actito offers custom pricing plan

Selligent - Marketing Automation Software

Selligent

Streamline your marketing, elevate your results.

Best for: SMB teams · Mid-market · Enterprise

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What is Selligent?

Selligent (now Marigold Engage) is a multichannel marketing automation platform for B2B marketing teams managing large-scale customer engagement programs across email, mobile, and social channels. It provides A/B testing, dynamic content personalization, and granular segmentation tools so teams ...

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Selligent offers custom pricing plan

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

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What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

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Starts from $900/Month

8.3

SpotScore

SalesPanda - Marketing Automation Software

SalesPanda

Streamline your sales with SalesPanda's automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesPanda?

SalesPanda is a marketing automation suite for sales and service teams that need to automate lead follow-ups, email sequences, and conversion tracking without manual hand-holding. It reduces the operational workload of lead management by triggering outreach based on prospect activity and ...

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Adobe Campaign - New SaaS Software

Adobe Campaign

Empower your marketing strategy with Adobe Campaign.

Best for: SMB teams · Mid-market · Enterprise

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What is Adobe Campaign?

Adobe Campaign is an advanced marketing platform that enables businesses to craft powerful campaigns that reach more of their desired customers. Enhanced by Adobe Sensei, the software provides users with contextual, personalized messages that boost email marketing performance. Through the ...

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Adobe Campaign offers custom pricing plan

8.3

SpotScore

Sailthru

Sailthru

Streamline your marketing efforts with Sailthru's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Sailthru?

Sailthru is an email marketing and personalization platform for consumer brands, media publishers, and e-commerce retailers focused on lifecycle-stage messaging and repeat customer engagement. Its Zephyr scripting language enables advanced dynamic content personalization beyond what standard ...

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Sailthru offers custom pricing plan

8.1

SpotScore

Engagespot - Push Notification Software

Engagespot

Unleash the power of push notifications.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Engagespot?

Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...

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Starts from $15/Month, also offers free forever plan

8.1

SpotScore

Genoo - Marketing Automation Software

Genoo

Maximize your marketing potential with Genoo.

Best for: SMB teams · Mid-market · Enterprise

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What is Genoo?

Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...

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Genoo offers custom pricing plan

8.0

SpotScore

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle Responsys?

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

Read more about Oracle Responsys

Oracle Responsys offers custom pricing plan

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].