Researched and Edited by Rajat Gupta
Last updated: July 14, 2026 · How we review
Marketing Automation Software overview
Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.
- 170
- products listed
- 107
- offer a free trial
- 44
- have a free plan
- 151
- priced per subscription
- 126
- quote on request
Featured Sponsored
- ActiveCampaign — Streamline your marketing efforts and see results.
- Outgrow — Boost sales and engage customers effortlessly.
- Moosend — Boost your business with Moosend's email marketing solution.
Featured placements are paid. Rankings, ratings, and SpotScore are not — see how we review.
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 121-140 out of 170
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What is Gist?
Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...
Read more about GistStarts from $29/Month, also offers free forever plan
8.5
SpotScore

RD Station
Power up your marketing efforts effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is RD Station?
RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...
Read more about RD Station7.7
SpotScore

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What is Synerise?
Introducing Synerise: the ultimate marketing management platform designed to help companies achieve their marketing goals seamlessly. With its dynamic content features, Synerise elevates the customer experience and creates highly personalized emails through a fast drag and drop campaign ...
Read more about SyneriseSynerise offers custom pricing plan

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Selligent
Streamline your marketing, elevate your results.
Best for: SMB teams · Mid-market · Enterprise
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What is Selligent?
Selligent (now Marigold Engage) is a multichannel marketing automation platform for B2B marketing teams managing large-scale customer engagement programs across email, mobile, and social channels. It provides A/B testing, dynamic content personalization, and granular segmentation tools so teams ...
Read more about SelligentSelligent offers custom pricing plan

Terminus ABM Platform
Unleash explosive revenue growth with precision targeting.
Best for: SMB teams · Mid-market · Enterprise
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What is Terminus ABM Platform?
Terminus ABM Platform is an effective solution that provides top-tier teams with the data, insights and engagement channels they need to unlock explosive revenue growth. With access to up-to-date business insights, sales and marketing professionals can easily identify their best customers and ...
Read more about Terminus ABM PlatformTerminus ABM Platform offers custom pricing plan
8.3
SpotScore

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What is Springbot?
Springbot is a powerful marketing automation platform that helps you send and analyze your marketing emails. It allows you to collect and segment emails from your list, create professional-looking emails in minutes, send and schedule them automatically, and track the performance of each email ...
Read more about SpringbotStarts from $199/Month
7.6
SpotScore

WPCRM
Streamline your marketing and engage customers dynamically.
Best for: SMB teams · Mid-market · Enterprise
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What is WPCRM?
WPCRM is a web-based marketing automation platform for marketing teams at mid-sized businesses that need to deliver personalized campaigns across multiple channels. It combines contact management, email marketing, and customer engagement workflows in a single cloud-hosted interface. Users note ...
Read more about WPCRMWPCRM offers custom pricing plan

Medforce App Referral Management
Referral management made easy.
Best for: SMB teams · Mid-market · Enterprise
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What is Medforce App Referral Management?
Introducing Medforce App Referral Management – the ultimate healthcare solution for managing patient referrals. Our user-friendly platform streamlines the referral process, whether received via fax, email, phone or in-person. With Medforce, referrals are handled with precision, efficiency, and ...
Read more about Medforce App Referral ManagementMedforce App Referral Management offers custom pricing plan
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What is Veedmo?
Veedmo is the ultimate solution to effortlessly monetize your content through engaging videos. With its cutting-edge technology, you can now manage real-time videos and Ad analytics with a high level of responsiveness across multiple platforms. Plus, with its compatibility with the popular ...
Read more about Veedmo
Adobe Campaign
Empower your marketing strategy with Adobe Campaign.
Best for: SMB teams · Mid-market · Enterprise
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What is Adobe Campaign?
Adobe Campaign is an advanced marketing platform that enables businesses to craft powerful campaigns that reach more of their desired customers. Enhanced by Adobe Sensei, the software provides users with contextual, personalized messages that boost email marketing performance. Through the ...
Read more about Adobe CampaignAdobe Campaign offers custom pricing plan
8.7
SpotScore

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What is Ortto?
Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...
Read more about Ortto9.8
SpotScore

Google Tag Manager
Streamline your web tagging process with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Google Tag Manager?
Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...
Read more about Google Tag ManagerGoogle Tag Manager offers custom pricing plan
9.1
SpotScore

HubSpot CRM
Streamline your sales and marketing efforts with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is HubSpot CRM?
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
Read more about HubSpot CRM8.8
SpotScore
Emarsys
Revolutionize your marketing strategy with Emarsys.
Best for: SMB teams · Mid-market · Enterprise
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What is Emarsys?
Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...
Read more about EmarsysEmarsys offers custom pricing plan
7.6
SpotScore

Actito
Streamline your marketing with Actito's powerful automation tools.
Best for: SMB teams · Mid-market · Enterprise
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What is Actito?
Actito is a multichannel marketing automation platform for B2B and B2C marketing teams that need to consolidate customer data from multiple sources and deliver personalized campaigns across email, mobile, and other touchpoints. It centralizes customer data for precise campaign targeting and ...
Read more about ActitoActito offers custom pricing plan

MyWifi Networks
Connect, collect, and profit with MyWifi Networks.
Best for: SMB teams · Mid-market · Enterprise
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What is MyWifi Networks?
MyWifi Networks is an innovative Guest WiFi platform that equips existing hardware with 'Free Wi-Fi with Social Connect' capabilities. Used by local businesses, franchises, venues and festivals, the user-friendly platform provides comprehensive consumer data collection, automated marketing ...
Read more about MyWifi NetworksStarts from $99/Month
8.5
SpotScore

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What is LeadFox?
LeadFox is a landing page and email marketing platform for small business owners, freelancers, and SMB marketers who need to build lead capture pages, autoresponder sequences, and newsletters without technical resources. It covers the core conversion funnel — landing pages, email automation, ...
Read more about LeadFox7.8
SpotScore

MyGuestlist Marketing
Streamline and maximize event marketing success.
Best for: SMB teams · Mid-market · Enterprise
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What is MyGuestlist Marketing?
MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...
Read more about MyGuestlist MarketingMyGuestlist Marketing offers custom pricing plan
8.2
SpotScore

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What is DevHub?
DevHub is the perfect promixity-targeted, enterprise platform for any brand. Our intuitive setup is configured to fulfill the distinct requirements of your brand on a local and global level. You will be up and running quickly and efficiently with our proven implementation process that has been ...
Read more about DevHubStarts from $1,999/Month
8.9
SpotScore
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What is Customer.io?
Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...
Read more about Customer.ioLooking to replace a Marketing Automation Software tool?
Each round-up compares that product against the closest options on features, pricing and user ratings.
Frequently Asked Questions About Marketing Automation Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.
Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.
The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.
To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.
The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











