Selligent Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
SOC 2Selligent offers custom pricing plan
Cineplex
Hearst
Alliant
Emesa
BotanicTrusted by many companies including Cineplex
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Selligent?
Selligent (now Marigold Engage) is a multichannel marketing automation platform for B2B marketing teams managing large-scale customer engagement programs across email, mobile, and social channels. It provides A/B testing, dynamic content personalization, and granular segmentation tools so teams can run data-driven campaigns across multiple touchpoints from one system. A/B testing workflows and segmentation depth are particularly well-regarded, making it a strong fit for teams with mature campaign strategies and existing integration requirements.
Pricing
Selligent offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:Global
Platform
Web + mobile app (iOS & Android)
Selligent Software Demo
Selligent was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Selligent
- Team types
- Large Enterprises, Medium Business
Why teams choose Selligent
Real-time analytics provide immediate insights for marketers.
Supports multichannel campaigns for effective outreach.
User-friendly interface simplifies campaign management.
Is Selligent right for you?
What buyers should know before shortlisting Selligent
Marigold Engage, powered by Selligent Marketing Cloud, stands out as a comprehensive multichannel marketing solution that empowers businesses to streamline and optimize their campaigns effectively. Its flexibility, from email to mobile and social media channels, is notably praised, offering organizations versatile tools to connect deeply with their target audiences.
The platform’s A/B testing, dynamic content personalization, and robust automation capabilities were frequently highlighted as invaluable for businesses aiming to enhance engagement while increasing productivity. The reporting tools and segmentation features provide marketers with a detailed and intuitive view of performance, facilitating data-driven decisions without extensive training.
Integration compatibility, such as with Salesforce or custom APIs, further marks it as a user-friendly and scalable option for varied use cases. While the platform’s customer support consistently earns accolades for responsiveness and expertise, some users noted that aspects of the interface, such as the Message Studio, could feel outdated.
Implementation, though manageable, might require a learning curve to fully utilize its potential. Overall, Marigold Engage offers a powerful, reliable, and adaptable marketing ecosystem that businesses of many sizes and industries can leverage effectively.
Selligent pros and cons
- Selligent pros
Real-time analytics provide immediate insights for marketers.
Supports multichannel campaigns for effective outreach.
User-friendly interface simplifies campaign management.
- Selligent cons
Pricing may be prohibitive for smaller businesses.
Customization options can be limited.
Ready to try it?
Get started with Selligent
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Selligent side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Selligent?
Selligent uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Selligent reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 25 reviews, with strong overall satisfaction.
What buyers like
- Multichannel campaign management across email, mobile, social media, and web.
- Configurable platform with dynamic content, personalization, and flexible token syntax across industries.
- Reporting tools track performance, customer engagement, and sales with detailed dashboards.
Common complaints
- Some modules, such as Message Studio, have an outdated UI that can hinder user experience.
- New users face a learning curve during initial implementation given the depth of features.
- Reporting has gaps, such as missing drilldown user history or time graphs of campaign engagement.
What users are saying
IE
Isaac E
02/22/23
"Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"
What do you like best about Marigold Engage? Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, ...
Read more
IE
Isaac E
02/22/23
"Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"
What do you like best about Marigold Engage? Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, ...
Read more
SC
Sabrina C
02/04/22
"Good for small companies with limited use cases, not for large enterprises"
What do you like best about Marigold Engage? Nothing, honestly, I cannot think of one redeeming feature What do you dislike about Marigold Engage?
AU
Anonymous User
10/25/20
"Great Customer Service and Features, but Outdated Message Studio UI"
What do you like best about Marigold Engage? My organization has been using Selligent's Marketing Cloud services for many years now. We rely on ...
Read more
NR
Nancy R
08/13/20
"Selligent is a cross channel marketing campaign management solution."
What do you like best about Marigold Engage? Selligent is a well maintained multichannel tool that provides ideal services for managing marketing ...
Read more
NR
Nancy R
08/13/20
"Selligent is a cross channel marketing campaign management solution."
What do you like best about Marigold Engage? Selligent is a well maintained multichannel tool that provides ideal services for managing marketing ...
Read more
- See if Selligent fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Selligent?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Selligent security and data handling
Key compliance certifications and security features for IT and security teams evaluating Selligent.
Certifications
Developer & data
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Selligent Customers
Cineplex
Hearst
Alliant
Emesa
Botanic
Praxis
Selligent Support Options
Frequently Asked Questions About Selligent
Common questions buyers ask before choosing Selligent.
Selligent is a Marketing Automation Software. Selligent offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of Selligent: Pricing may be prohibitive for smaller businesses.; Customization options can be limited.; Advanced features may require training..
Some top alternatives to Selligent includes Outgrow, ActiveCampaign, CleverTap, Moosend and Zoho Marketing Automation.
Selligent offers Quotation Based pricing model
The starting price is not disclosed by Selligent. You can visit Selligent pricing page to get the latest pricing.
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].