8.8
SpotScore
Emarsys Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Emarsys offers custom pricing plan
Nike
Pizza Hut
Sky
Puma
BabbelTrusted by teams including Nike
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Support
FAQ
Blogs
What is Emarsys?
Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within your websites and applications.
Pricing
Emarsys offers custom pricing plan
Best For
Suited for small teams, SMBs, and enterprise
Emarsys Software Demo
Emarsys was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Emarsys
- Team types
- Large Enterprises, Medium Business
Why teams choose Emarsys
Marketers without technical backgrounds can use the platform without developer assistance.
Automation capabilities cover complex marketing workflows.
Client Success Managers are responsive and proactive.
Is Emarsys right for you?
What buyers should know before shortlisting Emarsys
Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features.
The platform excels in providing advanced automation capabilities, dynamic personalization options, and multi-channel integration, making it a cornerstone for businesses looking to elevate their CRM strategies. Tools like the visual content editor, block-based templates, and relational data segmentation streamline the creation of impactful campaigns while offering a high degree of customization and targeting precision.
One of Emarsys' greatest strengths is its customer support. Users frequently highlight the responsive Client Success Managers and proactive service teams, who make the experience even more seamless by addressing questions swiftly and offering tailored advice.
While the platform is highly functional, some users mention that certain features—such as web channel campaigns—could benefit from additional flexibility, and navigating the wealth of capabilities might feel overwhelming at first. However, these limitations do little to detract from the overall effectiveness and innovation Emarsys brings to the table.
It's a powerful tool for businesses aiming to optimize their marketing strategies and drive meaningful customer engagement.
Emarsys pros and cons
- Emarsys pros
Marketers without technical backgrounds can use the platform without developer assistance.
Automation capabilities cover complex marketing workflows.
Client Success Managers are responsive and proactive.
- Emarsys cons
Some users find the multitude of features and capabilities overwhelming without proper guidance.
Limited web channel campaign options restrict certain use cases.
Ready to try it?
Get started with Emarsys
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Emarsys side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Emarsys?
Emarsys uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Emarsys Pricing Plans
Weighing your options?
Not sure if Emarsys fits your budget?
Emarsys reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 420 reviews, with strong overall satisfaction.
What buyers like
- Marketers without technical backgrounds can use the platform without developer assistance.
- Automation capabilities cover complex marketing workflows.
- Client Success Managers are responsive and proactive.
Common complaints
- Some users find the multitude of features and capabilities overwhelming without proper guidance.
- Limited web channel campaign options restrict certain use cases.
- Navigation can be complex for new users unfamiliar with the platform.
Are you using Emarsys?
What users are saying
LJ
Luis J. A
12/14/23
"Ease of onboarding"
What do you like best about Emarsys? Emarsys is easy to implement and the guides are thorough and easy to follow. What do you dislike about Emarsys?
AU
Anonymous User
12/07/23
"Lots of features, not always intuitive to use"
What do you like best about Emarsys? There are a lot of features and a lot of ways you can target and track the customer experience. What do you ...
Read more
AU
Anonymous User
11/29/23
"Effective and user-friendly platform which has helped take our CRM strategy to the next level"
What do you like best about Emarsys? Emarsys has become a key driver in taking our CRM strategy to the next level. It is definitely an intuitive and ...
Read more
M
Mustafa
11/16/23
"Very structed tool however options are very limited for web channel campaigns."
What do you like best about Emarsys? Automation, tactics, easy to use, very detailed options What do you dislike about Emarsys?
M
Mustafa
11/16/23
"Very structed tool however options are very limited for web channel campaigns."
What do you like best about Emarsys? Automation, tactics, easy to use, very detailed options What do you dislike about Emarsys?
NB
Nicolas B
11/10/23
"ffgolf"
What do you like best about Emarsys? The quality of email delivery and the different types of data What do you dislike about Emarsys?
- See if Emarsys fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Emarsys?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
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Emarsys Customers
Nike
Pizza Hut
Sky
Puma
Babbel
bigbigShop
Lancaster Paris
Easyparapharmacie
Betclic
Cue
Nourished Life
Shape Republic
Contorion
City Beach Australia
sallyeurope
Emarsys Support Options
Frequently Asked Questions About Emarsys
Common questions buyers ask before choosing Emarsys.
Emarsys is a Marketing Automation Software. Emarsys offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of Emarsys: Some users find the multitude of features and capabilities overwhelming without proper guidance.; Limited web channel campaign options restrict certain use cases.; Navigation can be complex for new users unfamiliar with the platform..
Some top alternatives to Emarsys includes Outgrow, ActiveCampaign, CleverTap, Moosend and Contactspot.
Emarsys offers Quotation Based pricing model
The starting price is not disclosed by Emarsys. You can visit Emarsys pricing page to get the latest pricing.
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].