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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 121-140 out of 273

8.1

Spot Score

Leadsurance - Marketing Automation Software

Leadsurance

Leadsurance: Powering your insurance marketing success.

Best for: SMB teams · Mid-market

See Plans & Pricing

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What is Leadsurance?

Leadsurance is a Web based marketing automation system for insurance businesses. It enables you to setup automatic marketing campaigns, send customized one-to-one communication to your prospects based on their online behaviors and needs, make sure your content gets read by collecting, tracking ...

Read more about Leadsurance

Starts from $39/Month when Billed Yearly

8.1

Spot Score

Pulsate - Marketing Automation Software

Pulsate

Maximize your marketing potential with Pulsate.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Pulsate?

Pulsate is an easy-to-use marketing automation tool that will help you attract, engage, and convert prospects. With a growing list of features like drip marketing, implementation services, and industry award winning customer support.

Read more about Pulsate
Free Trial·

Pulsate offers custom pricing plan

8.1

Spot Score

Inboundio - Marketing Automation Software

Inboundio

Streamline your marketing efforts and reach more customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Inboundio?

Inboundio is a marketing automation software that helps marketing and sales teams to stay relevant with prospects while they're exploring products and services in their buyer journey. Inboundio builds, manages, and activates outbound marketing campaigns based on prospect segments from your ...

Read more about Inboundio
Free TrialTry Free →·

Starts from $16/Month

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8.0

Spot Score

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

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Free TrialTry Free →·

ContactPigeon offers custom pricing plan

8.0

Spot Score

OptiKPI - Marketing Automation Software

OptiKPI

Maximize your product potential with OptiKPI.

Best for: SMB teams · Mid-market · Enterprise

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What is OptiKPI?

The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...

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OptiKPI offers custom pricing plan

8.0

Spot Score

Marketing Optimizer - Marketing Automation Software

Marketing Optimizer

Transform leads into customers with Marketing Optimizer.

Best for: SMB teams · Mid-market · Enterprise

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What is Marketing Optimizer?

Marketing Optimizer is powerful, affordable marketing automation software. From list segmentation and contact targeting to email and social media marketing, you'll have everything you need to build lead nurturing campaigns that convert prospects into leads and leads into customers.

Read more about Marketing Optimizer

Starts from $249/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.0

Spot Score

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle Responsys?

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

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Oracle Responsys offers custom pricing plan

8.0

Spot Score

Alter - Marketing Automation Software

Alter

Personalized automation for better engagement.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

5.0

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What is Alter?

Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...

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Starts from $20/Month, also offers free forever plan

8.0

Spot Score

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

Read more about SalesboxAI

SalesboxAI offers custom pricing plan

8.0

Spot Score

Instaon - Marketing Automation Software

Instaon

Boost leads and conversions with Instaon's automation.

Best for: SMB teams · Mid-market

Try for Free

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What is Instaon?

Instaon's platform is an all-in-one marketing automation and lead management solution. It provides the tools necessary to succeed in today's high volume, low price environment.It is a cloud-based marketing automation service, designed to nurture and convert visitors into leads.

Read more about Instaon

7.9

Spot Score

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

Read more about Jepto
Free TrialTry Free →·

Starts from $49/Month

7.9

Spot Score

Beans - Marketing Automation Software

Beans

Convert visitors to loyal customers and watch your brand grow.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Beans?

Transform the way you do marketing for your ecommerce brand with Beans - the ultimate retention marketing platform. Our fully integrated suite of solutions works like magic, helping you convert one-time visitors into loyal lifetime customers. Say goodbye to the struggle of retaining customers ...

Read more about Beans
Free TrialTry Free →·

Starts from $29/Month

7.9

Spot Score

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vero Workflows?

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

Read more about Vero Workflows
Free TrialTry Free →·

Starts from $44.08/Month when Billed Yearly

7.9

Spot Score

Acquigo - Marketing Automation Software

Acquigo

Revolutionize your marketing with Acquigo’s automated platform.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Acquigo?

Introducing Acquigo, the ultimate Algorithmic Marketing Automation Platform that revolutionizes the way you run your marketing campaigns. Taking inspiration from algorithmic trading platforms, Acquigo automates every aspect of campaign management, from defining target audience and planning to ...

Read more about Acquigo

Acquigo offers custom pricing plan

7.9

Spot Score

Odoo Marketing Automation - Marketing Automation Software

Odoo Marketing Automation

Maximize leads, conversions, and lifetime value.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Odoo Marketing Automation?

Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...

Read more about Odoo Marketing Automation

Starts from $12/Month

7.9

Spot Score

Alterian Real-Time CX Platform - Marketing Automation Software

Alterian Real-Time CX Platform

Transforming customer experiences for maximum impact.

Best for: SMB teams · Mid-market · Enterprise

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What is Alterian Real-Time CX Platform?

The Alterian Real-Time Customer Experience Platform is a unified customer experience software that unifies brand, outbound, and social channels into a single management and measurement tool. With the ability to leverage data from multiple sources, analyze critical customer behavior, and monitor ...

Read more about Alterian Real-Time CX Platform

Alterian Real-Time CX Platform offers custom pricing plan

7.9

Spot Score

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.2

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What is Bronto Marketing Platform?

Bronto Marketing Platform is a marketing automation software with the purpose of helping companies find, manage, and communicate with customers. Bronto allows companies to convert leads to sales at an extremely high rate with a single to one communication which directly impacts revenue.

Read more about Bronto Marketing Platform

Bronto Marketing Platform offers custom pricing plan

7.9

Spot Score

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua

Empower your marketing with personalized cross-channel engagement.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Oracle Eloqua?

Oracle Eloqua is a complete marketing automation software suite that empowers marketers to build and lead more effective cross-channel engagement experiences with their customers. It integrates with your company's existing business processes, including web, email, social media and mobile ...

Read more about Oracle Eloqua

Oracle Eloqua offers custom pricing plan

7.9

Spot Score

Redeye Contour - Marketing Automation Software

Redeye Contour

Connect, engage, and grow your sales.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Redeye Contour?

Redeye Contour is more than marketing automation. It is a business software that helps you stay in touch with your target audience, and the AI-powered consumer behavior prediction helps your sales team organize the engagement within a good budget.

Read more about Redeye Contour

Redeye Contour offers custom pricing plan

7.9

Spot Score

Kevy - Marketing Automation Software

Kevy

Effortlessly streamline your marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Kevy?

Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...

Read more about Kevy

Starts from $250/Month

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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