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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 121-140 out of 274

8.1

SpotScore

Manthan Customer Marketing Platform - Marketing Automation Software

Manthan Customer Marketing Platform

Unlock the power of personalized marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Manthan Customer Marketing Platform?

Manthan is a marketing automation software. The platform captures the customer information at every touch point and helps marketers deliver personalized marketing messages and campaigns to prospects and customers. It uses artificial intelligence based recommendation engine and robust ...

Read more about Manthan Customer Marketing Platform
Free TrialTry Free →·

Manthan Customer Marketing Platform offers custom pricing plan

8.1

SpotScore

Leadsurance - Marketing Automation Software

Leadsurance

Leadsurance: Powering your insurance marketing success.

Best for: SMB teams · Mid-market

See Plans & Pricing

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What is Leadsurance?

Leadsurance is a Web based marketing automation system for insurance businesses. It enables you to setup automatic marketing campaigns, send customized one-to-one communication to your prospects based on their online behaviors and needs, make sure your content gets read by collecting, tracking ...

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Starts from $39/Month when Billed Yearly

8.1

SpotScore

Pulsate - Marketing Automation Software

Pulsate

Maximize your marketing potential with Pulsate.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Pulsate?

Pulsate is a mobile marketing automation platform for retail banks, credit unions, and financial services brands that use native apps to engage customers. It delivers geo-targeted push notifications, in-app messages, and drip campaigns tied to customer behavior inside the mobile app, helping ...

Read more about Pulsate
Free Trial·

Pulsate offers custom pricing plan

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8.1

SpotScore

Inboundio - Marketing Automation Software

Inboundio

Streamline your marketing efforts and reach more customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Inboundio?

Inboundio is a marketing automation software that helps marketing and sales teams to stay relevant with prospects while they're exploring products and services in their buyer journey. Inboundio builds, manages, and activates outbound marketing campaigns based on prospect segments from your ...

Read more about Inboundio
Free TrialTry Free →·

Starts from $16/Month

8.0

SpotScore

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

Read more about ContactPigeon
Free TrialTry Free →·

ContactPigeon offers custom pricing plan

8.0

SpotScore

OptiKPI - Marketing Automation Software

OptiKPI

Maximize your product potential with OptiKPI.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is OptiKPI?

The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...

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OptiKPI offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.0

SpotScore

Marketing Optimizer - Marketing Automation Software

Marketing Optimizer

Transform leads into customers with Marketing Optimizer.

Best for: SMB teams · Mid-market · Enterprise

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What is Marketing Optimizer?

Marketing Optimizer is a marketing automation tool for small to mid-sized B2B teams managing their own lead nurturing programs without a large marketing ops budget. It handles list segmentation, contact targeting, and email campaign sequences to move prospects through a sales funnel. The ...

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Starts from $249/Month

8.0

SpotScore

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

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What is Oracle Responsys?

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

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Oracle Responsys offers custom pricing plan

8.0

SpotScore

Alter - Marketing Automation Software

Alter

Personalized automation for better engagement.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

5.0

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What is Alter?

Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...

Read more about Alter

Starts from $20/Month, also offers free forever plan

8.0

SpotScore

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

Read more about SalesboxAI

SalesboxAI offers custom pricing plan

8.0

SpotScore

Instaon - Marketing Automation Software

Instaon

Boost leads and conversions with Instaon's automation.

Best for: SMB teams · Mid-market

Try for Free

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What is Instaon?

Instaon is a cloud-based marketing automation and lead management platform for SMB marketers who need to automate lead capture, nurturing sequences, and follow-up workflows from a single system. It converts website visitors into leads through behavioral triggers and automated email campaigns, ...

Read more about Instaon

7.9

SpotScore

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

Read more about Jepto
Free TrialTry Free →·

Starts from $49/Month

7.9

SpotScore

Beans - Marketing Automation Software

Beans

Convert visitors to loyal customers and watch your brand grow.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Beans?

Transform the way you do marketing for your ecommerce brand with Beans - the ultimate retention marketing platform. Our fully integrated suite of solutions works like magic, helping you convert one-time visitors into loyal lifetime customers. Say goodbye to the struggle of retaining customers ...

Read more about Beans
Free TrialTry Free →·

Starts from $29/Month

7.9

SpotScore

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vero Workflows?

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

Read more about Vero Workflows
Free TrialTry Free →·

Starts from $44.08/Month when Billed Yearly

7.9

SpotScore

Acquigo - Marketing Automation Software

Acquigo

Revolutionize your marketing with Acquigo’s automated platform.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Acquigo?

Introducing Acquigo, the ultimate Algorithmic Marketing Automation Platform that revolutionizes the way you run your marketing campaigns. Taking inspiration from algorithmic trading platforms, Acquigo automates every aspect of campaign management, from defining target audience and planning to ...

Read more about Acquigo

Acquigo offers custom pricing plan

7.9

SpotScore

Odoo Marketing Automation - Marketing Automation Software

Odoo Marketing Automation

Maximize leads, conversions, and lifetime value.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is Odoo Marketing Automation?

Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...

Read more about Odoo Marketing Automation

Starts from $12/Month

7.9

SpotScore

Alterian Real-Time CX Platform - Marketing Automation Software

Alterian Real-Time CX Platform

Transforming customer experiences for maximum impact.

Best for: SMB teams · Mid-market · Enterprise

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What is Alterian Real-Time CX Platform?

The Alterian Real-Time Customer Experience Platform is a unified customer experience software that unifies brand, outbound, and social channels into a single management and measurement tool. With the ability to leverage data from multiple sources, analyze critical customer behavior, and monitor ...

Read more about Alterian Real-Time CX Platform

Alterian Real-Time CX Platform offers custom pricing plan

7.9

SpotScore

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.2

Add to compare

What is Bronto Marketing Platform?

Bronto Marketing Platform is an email marketing and lead nurturing tool for e-commerce and retail marketing teams managing subscriber lists and automated post-purchase or cart abandonment campaigns. It provides conditional workflow automation and e-commerce platform integrations to trigger ...

Read more about Bronto Marketing Platform

Bronto Marketing Platform offers custom pricing plan

7.9

SpotScore

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua

Empower your marketing with personalized cross-channel engagement.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Oracle Eloqua?

Oracle Eloqua is a complete marketing automation software suite that empowers marketers to build and lead more effective cross-channel engagement experiences with their customers. It integrates with your company's existing business processes, including web, email, social media and mobile ...

Read more about Oracle Eloqua

Oracle Eloqua offers custom pricing plan

7.9

SpotScore

Redeye Contour - Marketing Automation Software

Redeye Contour

Connect, engage, and grow your sales.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Redeye Contour?

Redeye Contour is a marketing automation platform for marketing and sales teams that want to combine campaign management with AI-driven consumer behavior prediction. It helps teams prioritize audience engagement by forecasting likely purchase behavior, so outreach budgets can be focused on ...

Read more about Redeye Contour

Redeye Contour offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].