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List of Marketing Automation Software

What is Marketing Automation Software?

Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely...  Read more

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Researched and Edited by Rajat Gupta

Last updated: June 2025

Marketing Automation Software overview

Read buyer's guide
page-author

Researched and Edited by Rajat Gupta

Last updated: June 2025

Common Features

  • Campaign Segmentation

  • Analytics (ROI Tracking)

  • Email Drip Campaigns

  • Website Visitor Tracking

+ 69 more

Unique Features

  • Contact Database

  • Order Management

  • Document Management

  • Content Management

+ 133 more

Pricing

  • 46% Software offers Free Trial

  • 19% Software offers Freemium

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Showing 121-140 out of 235

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List of the Top Marketing Automation Software as of June 2025

8.1

Spot Score

Promio - Marketing Automation Software

Promio

Simplify your marketing and boost conversions with Promio.

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4.5

(2)

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Product Description

" Promio is a comprehensive local marketing solution designed to streamline your marketing efforts. With its user-friendly interface, it simplifies the process of attracting and converting more leads. With automated drip campaigns tailored to your customer's buying behaviors, you can ...

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Pricing

Starts from $99/Month

8.1

Spot Score

Engagespot - Push Notification Software

Engagespot

Unleash the power of push notifications.

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4.0

(1)

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Product Description

Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...

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Pricing

Starts from $15/Month, also offers free forever plan

8.1

Spot Score

Indemandly - CRM Software

Indemandly

Streamline your customer relationships with Indemandly.

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Product Description

Indemand is a customer relationship management (CRM) application that is based on Salesforce. It was created with the goal of helping small email marketing companies and consultants manage their clients, campaigns, contacts and sales. The Indemandly CRM automates many tedious and time consuming ...

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Pricing

Free Trial available, Try Now

Starts from $10/Month when Billed Yearly, also offers free forever plan

8.1

Spot Score

Xeno - CRM Software

Xeno

Streamline your customer relationships with Xeno CRM.

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Product Description

Xeno CRM is the right choice for you. Xeno makes it possible to do customer relationship management from your home or office wherever you are. It lets you track sales leads, organise customer information, and manage customer accounts all from a single interface, and because it's web-based, it ...

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Pricing

Free Trial available, Try Now

Starts from $65/Month when Billed Yearly

8.1

Spot Score

Genoo - Marketing Automation Software

Genoo

Maximize your marketing potential with Genoo.

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4.0

(3)

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Product Description

Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...

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Pricing

Genoo offers custom pricing plan

8.1

Spot Score

Manthan Customer Marketing Platform - Marketing Automation Software

Manthan Customer Marketing Platform

Unlock the power of personalized marketing.

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Product Description

Manthan is a marketing automation software. The platform captures the customer information at every touch point and helps marketers deliver personalized marketing messages and campaigns to prospects and customers. It uses artificial intelligence based recommendation engine and robust ...

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Pricing

Free Trial available, Try Now

Manthan Customer Marketing Platform offers custom pricing plan

8.1

Spot Score

Leadsurance - Marketing Automation Software

Leadsurance

Leadsurance: Powering your insurance marketing success.

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Product Description

Leadsurance is a Web based marketing automation system for insurance businesses. It enables you to setup automatic marketing campaigns, send customized one-to-one communication to your prospects based on their online behaviors and needs, make sure your content gets read by collecting, tracking ...

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Pricing

Starts from $39/Month when Billed Yearly

8.1

Spot Score

Pulsate - Marketing Automation Software

Pulsate

Maximize your marketing potential with Pulsate.

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Product Description

Pulsate is an easy-to-use marketing automation tool that will help you attract, engage, and convert prospects. With a growing list of features like drip marketing, implementation services, and industry award winning customer support.

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Pricing

Free Trial available

Pulsate offers custom pricing plan

8.1

Spot Score

Inboundio - Marketing Automation Software

Inboundio

Streamline your marketing efforts and reach more customers.

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3.3

(5)

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Product Description

Inboundio is a marketing automation software that helps marketing and sales teams to stay relevant with prospects while they're exploring products and services in their buyer journey. Inboundio builds, manages, and activates outbound marketing campaigns based on prospect segments from your ...

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Pricing

Free Trial available, Try Now

Starts from $16/Month

8.1

Spot Score

Nicgrade - Marketing Automation Software

Nicgrade

Streamline your marketing and boost sales with ease.

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Product Description

Nicgrade is the best marketing automation experience available. It's powerful and easy to use software that allows your sales team to better collaborate with Marketing, or even run their own self-service campaigns.It is a marketing automation software made to help you save time and bring in ...

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Pricing

Free Trial available

Starts from $33/Month

8.0

Spot Score

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

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Product Description

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

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Pricing

Free Trial available, Try Now

ContactPigeon offers custom pricing plan

Pros & Cons

  • Offers powerful automation tools that save time and boost productivity by managing workflows such as cart and browse abandonment and personalized recommendations.

  • Provides a user-friendly drag-and-drop editor for crafting engaging email campaigns and newsletters with ease.

  • Enables seamless integration of multiple marketing channels (emails, pop-ups, push notifications) for a holistic omnichannel strategy.

  • Helps achieve significant revenue growth through personalized, relevant messaging and dynamic pop-ups that drive conversions.

  • The platform's rich feature set can be overwhelming and complex for new users without the right support or onboarding.

  • Custom implementations and requests may require additional time or technical expertise, depending on the user's familiarity with the platform.

8.0

Spot Score

OptiKPI - Marketing Automation Software

OptiKPI

Maximize your product potential with OptiKPI.

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4.7

(2)

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Product Description

The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...

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Pricing

OptiKPI offers custom pricing plan

8.0

Spot Score

Marketing Optimizer - Marketing Automation Software

Marketing Optimizer

Transform leads into customers with Marketing Optimizer.

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4.7

(2)

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Product Description

Marketing Optimizer is powerful, affordable marketing automation software. From list segmentation and contact targeting to email and social media marketing, you'll have everything you need to build lead nurturing campaigns that convert prospects into leads and leads into customers.

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Pricing

Starts from $249/Month

8.0

Spot Score

Oracle Responsys - Marketing Automation Software

Oracle Responsys

Streamline your marketing with automated precision.

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4.0

(5)

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Product Description

Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...

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Pricing

Oracle Responsys offers custom pricing plan

8.0

Spot Score

Teleduce - Marketing Automation Software

Teleduce

Unleash the power of automated marketing.

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4.4

(6)

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Product Description

Teleduce is a cloud-based marketing automation and lead management tool designed to manage, trigger, and track marketing activities. Based on well-defined workflows, Teleduce enables sales/marketing departments to automate time consuming tasks and achieve a higher level of consistency in the ...

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Pricing

Free Trial available, Try Now

8.0

Spot Score

Boostools - Marketing Automation Software

Boostools

Boost your marketing game and wow your customers.

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5.0

(5)

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Product Description

Boostools is a scalable, flexible and user friendly marketing automation platform that allows you to strengthen your marketing efforts, save time and money, and improve the way you serve customers. From nurturing to post-purchase engagement, Boostools is an easy-to-use system that ...

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Pricing

Starts from $19/Month, also offers free forever plan

8.0

Spot Score

Alter - Marketing Automation Software

Alter

Personalized automation for better engagement.

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5.0

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Product Description

Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...

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Pricing

Starts from $20/Month, also offers free forever plan

8.0

Spot Score

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

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4.2

(4)

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Product Description

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

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Pricing

SalesboxAI offers custom pricing plan

8.0

Spot Score

PushSend - Marketing Automation Software

PushSend

Streamline your marketing efforts with PushSend.

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Product Description

PushSend is a web-based marketing automation platform which is built specifically for small businesses. It is a cloud based solution, easy to use and affordable. PushSend allows you to communicate in the ways your customers prefer - by email, sms, online or by telephone - making it easier for ...

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Pricing

Starts from $23/Month when Billed Yearly, also offers free forever plan

8.0

Spot Score

Instaon - Marketing Automation Software

Instaon

Boost leads and conversions with Instaon's automation.

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3.7

(92)

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Product Description

Instaon's platform is an all-in-one marketing automation and lead management solution. It provides the tools necessary to succeed in today's high volume, low price environment.It is a cloud-based marketing automation service, designed to nurture and convert visitors into leads.

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Pros & Cons

  • Easy-to-use platform, even for beginners, with simple and intuitive steps for ad creation and management.

  • AI-powered features streamline ad setup and optimization, saving time and improving efficiency.

  • Excellent customer support team, consistently praised for responsiveness and professionalism (e.g., Marcel mentioned frequently in reviews).

  • Effective at helping businesses grow by generating quality ads and boosting digital presence.

  • Lack of clarity or information about certain platform limitations noted by some users.

  • Ads performance success seems to depend on user-provided inputs like keywords, requiring diligence.

Marketing Automation Software Buyer's Guide

Buyers Guide for Marketing Automation Software (2024)

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].