Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 121-140 out of 273
8.1
Spot Score

Add to compare
What is Leadsurance?
Leadsurance is a Web based marketing automation system for insurance businesses. It enables you to setup automatic marketing campaigns, send customized one-to-one communication to your prospects based on their online behaviors and needs, make sure your content gets read by collecting, tracking ...
Read more about LeadsuranceStarts from $39/Month when Billed Yearly
8.1
Spot Score

Add to compare
What is Pulsate?
Pulsate is an easy-to-use marketing automation tool that will help you attract, engage, and convert prospects. With a growing list of features like drip marketing, implementation services, and industry award winning customer support.
Read more about PulsatePulsate offers custom pricing plan
8.1
Spot Score

Inboundio
Streamline your marketing efforts and reach more customers.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Inboundio?
Inboundio is a marketing automation software that helps marketing and sales teams to stay relevant with prospects while they're exploring products and services in their buyer journey. Inboundio builds, manages, and activates outbound marketing campaigns based on prospect segments from your ...
Read more about Inboundio
- Shortlisted in minutes, not days
- Matched to your business
- Trusted by 250K+ software buyers every month
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
8.0
Spot Score

ContactPigeon
Convert leads, engage customers, and grow your business.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is ContactPigeon?
ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...
Read more about ContactPigeon8.0
Spot Score

Add to compare
What is OptiKPI?
The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...
Read more about OptiKPIOptiKPI offers custom pricing plan
8.0
Spot Score

Marketing Optimizer
Transform leads into customers with Marketing Optimizer.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Marketing Optimizer?
Marketing Optimizer is powerful, affordable marketing automation software. From list segmentation and contact targeting to email and social media marketing, you'll have everything you need to build lead nurturing campaigns that convert prospects into leads and leads into customers.
Read more about Marketing OptimizerStarts from $249/Month
8.0
Spot Score

Oracle Responsys
Streamline your marketing with automated precision.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Oracle Responsys?
Oracle Responsys Marketing Automation software uses a single platform to help marketers accelerate their sales, gain more insight into their customers, and deliver the right message, to the most relevant customer at just the right time. This initiative-based solution lowers costs by automating ...
Read more about Oracle ResponsysOracle Responsys offers custom pricing plan
8.0
Spot Score

Add to compare
What is Alter?
Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...
Read more about AlterStarts from $20/Month, also offers free forever plan
8.0
Spot Score

SalesboxAI
Revamp your sales strategy with AI-powered automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is SalesboxAI?
SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new
Read more about SalesboxAISalesboxAI offers custom pricing plan
8.0
Spot Score

Add to compare
What is Instaon?
Instaon's platform is an all-in-one marketing automation and lead management solution. It provides the tools necessary to succeed in today's high volume, low price environment.It is a cloud-based marketing automation service, designed to nurture and convert visitors into leads.
Read more about Instaon7.9
Spot Score

Add to compare
What is Jepto?
Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...
Read more about Jepto7.9
Spot Score

Beans
Convert visitors to loyal customers and watch your brand grow.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Beans?
Transform the way you do marketing for your ecommerce brand with Beans - the ultimate retention marketing platform. Our fully integrated suite of solutions works like magic, helping you convert one-time visitors into loyal lifetime customers. Say goodbye to the struggle of retaining customers ...
Read more about Beans7.9
Spot Score

Vero Workflows
Effortless automation for unparalleled user engagement.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Vero Workflows?
Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...
Read more about Vero Workflows7.9
Spot Score

Acquigo
Revolutionize your marketing with Acquigo’s automated platform.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Acquigo?
Introducing Acquigo, the ultimate Algorithmic Marketing Automation Platform that revolutionizes the way you run your marketing campaigns. Taking inspiration from algorithmic trading platforms, Acquigo automates every aspect of campaign management, from defining target audience and planning to ...
Read more about AcquigoAcquigo offers custom pricing plan
7.9
Spot Score

Odoo Marketing Automation
Maximize leads, conversions, and lifetime value.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Odoo Marketing Automation?
Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...
Read more about Odoo Marketing AutomationStarts from $12/Month
7.9
Spot Score

Alterian Real-Time CX Platform
Transforming customer experiences for maximum impact.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Alterian Real-Time CX Platform?
The Alterian Real-Time Customer Experience Platform is a unified customer experience software that unifies brand, outbound, and social channels into a single management and measurement tool. With the ability to leverage data from multiple sources, analyze critical customer behavior, and monitor ...
Read more about Alterian Real-Time CX PlatformAlterian Real-Time CX Platform offers custom pricing plan
7.9
Spot Score

Bronto Marketing Platform
Transforming leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Bronto Marketing Platform?
Bronto Marketing Platform is a marketing automation software with the purpose of helping companies find, manage, and communicate with customers. Bronto allows companies to convert leads to sales at an extremely high rate with a single to one communication which directly impacts revenue.
Read more about Bronto Marketing PlatformBronto Marketing Platform offers custom pricing plan
7.9
Spot Score

Oracle Eloqua
Empower your marketing with personalized cross-channel engagement.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Oracle Eloqua?
Oracle Eloqua is a complete marketing automation software suite that empowers marketers to build and lead more effective cross-channel engagement experiences with their customers. It integrates with your company's existing business processes, including web, email, social media and mobile ...
Read more about Oracle EloquaOracle Eloqua offers custom pricing plan
7.9
Spot Score

Add to compare
What is Redeye Contour?
Redeye Contour is more than marketing automation. It is a business software that helps you stay in touch with your target audience, and the AI-powered consumer behavior prediction helps your sales team organize the engagement within a good budget.
Read more about Redeye ContourRedeye Contour offers custom pricing plan
7.9
Spot Score

Add to compare
What is Kevy?
Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...
Read more about KevyStarts from $250/Month
Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







