Truly vs Close vs Bigin by Zoho CRM Comparison
Truly
Starting at $55 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. Truly's patented Real-time app…
Close
Starting at $9 /user/month
- Free Trial
- Individuals
- Freelancers / Consultants
Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and a Power Dialer, with all activi…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Truly vs Close vs Bigin by Zoho CRM — at a glance
| Feature | Truly | Close | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.6 / 5 | 4.6 / 5 |
| Reviews | 104 | 220 | 294 |
| Starting price | $55 /User/Month | $9 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Medium Business | Small Business |
| Category | Call Center Software | CRM Software | CRM Software |
| Integrations | — | 1+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | — | SOC 2, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Truly and Close
- Pricing: Truly starts at $55 /User/Month, while Close starts at $9 /user/month.
- Target audience: Truly is built for Large Enterprises and Medium Business, while Close targets Individuals and Freelancers / Consultants.
- Deployment: Truly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Truly vs Close vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Call Center Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for medium-sized sales teams needing real-time, multi-channel customer engagement.
- You require seamless Salesforce integration to streamline sales workflows and CRM updates.
- Your team values zero-latency responses across voice, chat, and social channels for engagement.
- You need flexible access via both desktop and mobile apps for on-the-go call management.
- Your organization demands extensive customization and a broad marketplace of advanced features.
- You have new users who need extensive onboarding due to the platform’s feature complexity.
Individuals, Freelancers / Consultants, Medium Business
Small Business
Truly typically suits Large Enterprises and Medium Business. Close tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. ... Read More about Truly | Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and ... Read More about Close | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
SpotScoreWhat's this? ↗ | 8.9/10 | 8.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50-500 employeesMedium Business | 5–100 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Collaboration: It builds a collaborative environment that lets teams communicate effectively. As a manager, you'll appreciate how it simplifies workflows, keeping everyone informed and reducing email overload.
- Improved Productivity: Truly's intuitive interface helps your team focus on what matters most. Administrators complete tasks faster because the software reduces distractions and automates routine processes.
- Data-Driven Insights: Truly equips executives with real-time analytics and reporting features. You can make informed decisions based on actionable insights, helping your organization stay ahead of the competition.
- All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
- Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
- Transparent Collaboration with Coaching Tools: The single timeline view gives complete team visibility on lead activities, and the built-in call coaching lets sales leaders mentor and improve team performance directly within the platform.
No key benefits available yet.
Best fit
- 50-500 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 5–100 employees
- SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
- Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Lacks flavor variety — consumers seeking niche options like botanical blends or regional craft seltzers often switch brands
- Price-sensitive buyers choose competitors offering comparable quality at 15-20% lower cost per unit
- Demands lower sugar content or specific certifications (organic, non-GMO) that Truly doesn't provide
- Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
- While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
- Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.
No alternatives guidance available yet.
Software Demo
Demo |  Truly has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Truly, Close and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 15 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Truly, Close and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Truly vs Close User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Truly for its ease of use, strong CRM integration, and reliable call quality, though some note challenges with feature complexity and occasional technical issues. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 639 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Uber  wework  Wix |  Toggl  Bench  Freightview |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots | No screenshots available. |  12 Screenshots |
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Videos | No videos available. |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Truly or Close?
- Truly and Close are closely matched with equal user ratings of 4.6. The right choice depends on your team size, budget, and specific CRM Software needs.
- Do Truly and Close offer a free trial?
- Yes, both Truly and Close offer a free trial.
- What is the starting price of Truly vs Close?
- Truly starts at $55 /User/Month. Close starts at $9 /user/month.
- What are the top alternatives to Truly?
- Top alternatives to Truly include Nextiva, FIVE CRM, Calabrio One, CallTools, Call Center Studio.
- What are the top alternatives to Close?
- Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.