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Truly vs Close vs Bigin by Zoho CRM Comparison

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Truly

4.6(104 reviews)

Starting at $55 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. Truly's patented Real-time app…

Close

4.6(220 reviews)

Starting at $9 /user/month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Truly vs Close vs Bigin by Zoho CRM — at a glance

FeatureTrulyCloseBigin by Zoho CRM
Rating4.6 / 54.6 / 54.3 / 5
Reviews104220119
Starting price$55 /User/Month$9 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Medium BusinessSmall Business
CategoryCall Center SoftwareCRM SoftwareCRM Software
Integrations1+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPR
Data residencyGlobalUSGlobal

Key differences between Truly and Close

  • Pricing: Truly starts at $55 /User/Month, while Close starts at $9 /user/month.
  • Target audience: Truly is built for Large Enterprises and Medium Business, while Close targets Individuals and Freelancers / Consultants.
  • Deployment: Truly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Truly vs Close vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Call Center Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Truly - Call Center Software
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Close - CRM Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Truly

Best for medium-sized sales teams needing real-time, multi-channel customer engagement.

Choose if
  • You require seamless Salesforce integration to streamline sales workflows and CRM updates.
  • Your team values zero-latency responses across voice, chat, and social channels for engagement.
  • You need flexible access via both desktop and mobile apps for on-the-go call management.
Consider alternatives if
  • Your organization demands extensive customization and a broad marketplace of advanced features.
  • You have new users who need extensive onboarding due to the platform’s feature complexity.

Close

Best for

Individuals, Freelancers / Consultants, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Truly typically suits Large Enterprises and Medium Business. Close tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. ... Read More about Truly

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams ... Read More about Close

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $55 , Billed Yearly
  • Starts from $9 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

8.9/10

8.6/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50-500 employeesMedium Business
5–100 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Truly

  • Seamless Collaboration: Truly fosters a collaborative environment that empowers teams to communicate effectively. As a manager, you’ll appreciate how it streamlines workflows, ensuring everyone is on the same page and reducing email overload.
  • Enhanced Productivity: With its intuitive interface, Truly allows your team to focus on what matters most. Administrators will find that tasks get done faster, as the software minimizes distractions and automates routine processes.
  • Data-Driven Insights: Truly equips executives with real-time analytics and reporting features. You can make informed decisions based on actionable insights, helping your organization stay ahead of the competition.

Close

  • All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
  • Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
  • Transparent Collaboration with Coaching Tools: The single timeline view ensures complete team visibility on lead activities, and the built-in call coaching enables sales leaders to mentor and improve team performance directly within the platform.
Best fit

Best fit

Truly

  • 50-500 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Close

  • 5–100 employees
  • SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
  • Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
Watchouts

Reasons buyers look elsewhere

Truly

  • Users may seek alternatives to Truly if they require a wider variety of flavors or formulations, as some consumers prefer unique or specialized options that may not be available in Truly's lineup.
  • Budget-conscious individuals might consider other brands if they find similar quality products at lower prices, making cost-effectiveness a significant factor in their purchasing decisions.
  • Health-conscious consumers may explore alternatives that offer lower sugar content or cleaner ingredient lists, as they often prioritize nutritional value and transparency in their beverage choices.

Close

  • Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
  • While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
  • Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.

Software Demo

Demo

No software demo available

Truly has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do Truly, Close and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

15 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare Truly, Close and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $55 , Billed Yearly
        • $9 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Growth

          • Up to 10 Users

          • CRM Integrations

          • Desktop & Mobile Apps (Mac, Windows, Chrome, iOS, Android)

          Show more +

        • Enterprise

          • International Numbers & Calling

          • Call Transcription

          • Premium Deskphone & Conference Room Integration

          Show more +

        • Solo

          $19

          /user/month

          • Everything in Essential but:

          • Limited to 1 user

          • Limited to 10k leads

        • Essentials

          $49

          /user/month

          • Unlimited contacts & leads

          • Multiple pipelines

          • Advanced lead & activity filters

          Show more +

        • Growth

          $109

          /user/month

          • Everything in Essentials plus:

          • Automated workflows

          • Power Dialer

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Truly pricing
        Close pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Truly vs Close User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        114

        26

        6

        4

        0

        569

        22

        1

        2

        1

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise Truly for its ease of use, strong CRM integration, and reliable call quality, though some note challenges with feature complexity and occasional technical issues.

        What buyers like

        • Ease of use
        • CRM integration
        • Call quality

        Common complaints

        • Feature complexity for new users
        • Limited customization options

        Buyer sentiment

        Buyer sentiment is very strong across 595 reviews, with consistently positive feedback.

        What buyers like

        • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.
        • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.
        • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

        Common complaints

        • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.
        • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.
        • Occasional technical glitches like software crashes and dialer issues with integrations such as JustCall.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Reliable metadata flow to CRM enhancing efficiency

        • Strong integration with Salesforce for efficient workflow and tracking

        • Availability of both desktop and mobile apps for flexible usage

        • Intimidating richness of features for new users without adequate support

        • Limited customization options and marketplace for advanced functionalities

        • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.

        • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.

        • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

        • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.

        • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Uber

        Uber

        wework

        wework

        Wix

        Wix

        Toggl

        Toggl

        Bench

        Bench

        Freightview

        Freightview

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        No screenshots available.

        All Leads

        12 Screenshots

        Videos

        No videos available.

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Truly or Close?
        Truly and Close are closely matched with equal user ratings of 4.6. The right choice depends on your team size, budget, and specific CRM Software needs.
        Do Truly and Close offer a free trial?
        Yes, both Truly and Close offer a free trial.
        What is the starting price of Truly vs Close?
        Truly starts at $55 /User/Month. Close starts at $9 /user/month.
        What are the top alternatives to Truly?
        Top alternatives to Truly include Nextiva, FIVE CRM, Calabrio One, CallTools, Call Center Studio.
        What are the top alternatives to Close?
        Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.

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