NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

Keap vs Nutshell vs Bigin by Zoho CRM Comparison

Last updated:

Keap

3.9(2,012 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Nutshell

4.4(1,483 reviews)

Starting at $16 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features a sleek design that is easy to…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Nutshell leads on user satisfaction with a 4.4-star rating across 1,483 reviews.

Keap vs Nutshell vs Bigin by Zoho CRM — at a glance

FeatureKeapNutshellBigin by Zoho CRM
Rating3.9 / 54.4 / 54.3 / 5
Reviews2,0121,483119
Starting price$129 /Month$16 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyUSUSGlobal

Key differences between Keap and Nutshell

  • Pricing: Keap starts at $129 /Month, while Nutshell starts at $16 /User/Month.
  • User satisfaction: Nutshell scores higher with a 4.4-star average.
  • Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Nutshell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Keap vs Nutshell vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Keap - CRM Software
Talk to an expert
Talk to an expert
Nutshell - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Nutshell

Best for SMBs needing an easy, customizable CRM with strong support.

Choose if
  • You want a CRM with an intuitive, easy-to-use interface and quick setup.
  • Your team needs flexible workflows and pipelines tailored to specific business processes.
  • You value responsive customer support with onboarding and ongoing training resources.
Consider alternatives if
  • Your business requires advanced reporting and analytics capabilities for decision-making.
  • You rely heavily on large-scale bulk email marketing campaigns for outreach.

Bigin by Zoho CRM

Best for

Small Business

Keap: Best all-in-one CRM and marketing automation for small businesses. Nutshell: Best for SMBs needing an easy, customizable CRM with strong support.

Description

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features ... Read More about Nutshell

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $129 , Billed Yearly
  • Starts from $16 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.6/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-100 employeesMedium business
11-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

  • Streamlined Automation: With Keap, you can effortlessly automate routine tasks, freeing up valuable time for your team. Imagine focusing on growth strategies rather than manual follow-ups.
  • Centralized Client Management: Keap provides a comprehensive CRM solution that allows you to manage client interactions in one place. This means enhanced communication and relationship building, ultimately leading to increased customer satisfaction.
  • Robust Reporting Tools: You’ll appreciate the detailed analytics and reporting features that help track performance metrics. This empowers you to make data-driven decisions that can significantly improve your business outcomes.

Nutshell

  • Streamlined Communication: Nutshell fosters collaboration by providing a centralized platform where your team can easily share insights, updates, and feedback. Imagine having all your project conversations in one place, making it easy to stay aligned and informed.
  • Enhanced Data Management: With its intuitive interface, Nutshell allows you to track and manage customer interactions effectively. You'll find that accessing vital information is just a click away, empowering you to make data-driven decisions without the clutter.
  • Customizable Workflows: Nutshell’s flexibility means you can tailor workflows to fit your unique business processes. Whether you prefer agile project management or traditional approaches, it adapts to your needs, enhancing overall productivity.
Best fit

Best fit

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.

Nutshell

  • 11 to 200 employees
  • Sales Automation, SaaS, Consulting, and various sectors within Martech and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Keap

  • Users may seek alternatives to Keap if they find its pricing structure prohibitive, especially for small businesses or startups that require cost-effective solutions with similar features without compromising on quality.
  • Some users might prefer alternatives due to the learning curve associated with Keap's interface, opting for platforms that offer more intuitive designs and user-friendly navigation for easier onboarding and day-to-day use.
  • Businesses looking for specific integrations with other tools may consider alternatives if Keap's compatibility with their existing software ecosystem is limited, prompting the search for more flexible options that better meet their operational needs.

Nutshell

  • Users may seek alternatives to Nutshell if they require more advanced automation features, as some competitors offer enhanced workflow capabilities that can significantly streamline sales processes and reduce manual tasks.
  • Companies with specific industry needs might look for tailored CRM solutions, as some alternatives provide niche functionalities that cater to unique business requirements or verticals, ensuring better alignment with their operations.
  • Businesses experiencing rapid growth may consider alternatives that offer scalability options, allowing them to easily expand their CRM capabilities without facing limitations as their customer base and data volume increase.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Keap, Nutshell and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Keap, Nutshell and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $129 , Billed Yearly
        • $16 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • Nutshell

          • Contact management and communication timelines

          • Email and calendar sync

          • Customizable single sales pipeline

          Show more +

        • Nutshell Pro

          • Includes features of Nutshell plan, plus

          • Sales automation

          • Unlimited pipelines

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Keap pricing
        Nutshell pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Keap vs Nutshell User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        155

        14

        4

        4

        31

        530

        345

        73

        12

        3

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Users generally praise Nutshell for its ease of use, strong customer support, and customizable workflows, though some note limitations in reporting and bulk email capabilities.

        What buyers like

        • Ease of use
        • Customer support
        • Customizable workflows

        Common complaints

        • Limited reporting and analytics
        • Bulk email limitations

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • Easy-to-use interface with intuitive design

        • Strong and responsive customer support with onboarding and training resources

        • Customizable workflows and pipelines tailored to business needs

        • Limited reporting and analytics features

        • Bulk email campaign limits reduce outreach scalability

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Campaign Builder

        5 Screenshots

        Featured Pipeline Board

        7 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        3 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Keap or Nutshell?
        Nutshell edges out the other on user ratings (4.4 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Keap and Nutshell offer a free trial?
        Yes, both Keap and Nutshell offer a free trial.
        What is the starting price of Keap vs Nutshell?
        Keap starts at $129 /Month. Nutshell starts at $16 /User/Month.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.
        What are the top alternatives to Nutshell?
        Top alternatives to Nutshell include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

        Grow your pipeline with buyers who are already looking for you

        254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.