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Keap vs Sugar Sell vs Bigin by Zoho CRM Comparison

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Keap

3.9(2,012 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Sugar Sell

3.8(1,216 reviews)

Starting at $49 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

SugarCRM is the only sales force automation software that has all the features of a full featured customer relationship management system and the features of a full featured sales force automation software. SugarCRM is a…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Keap leads on user satisfaction with a 3.9-star rating across 2,012 reviews.

Keap vs Sugar Sell vs Bigin by Zoho CRM — at a glance

FeatureKeapSugar SellBigin by Zoho CRM
Rating3.9 / 53.8 / 54.3 / 5
Reviews2,0121,216119
Starting price$129 /Month$49 /Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyUSUSGlobal

Key differences between Keap and Sugar Sell

  • Pricing: Keap starts at $129 /Month, while Sugar Sell starts at $49 /Month.
  • Target audience: Keap is built for Large Enterprises and Medium Business, while Sugar Sell targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Keap scores higher with a 3.9-star average.
  • Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Sugar Sell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Keap vs Sugar Sell vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Keap - CRM Software
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Sugar Sell - CRM Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Sugar Sell

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Keap typically suits Large Enterprises and Medium Business. Sugar Sell tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

SugarCRM is the only sales force automation software that has all the features of a full featured customer relationship management system and the features of a full featured sales force ... Read More about Sugar Sell

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $129 , Billed Yearly
  • Starts from $49
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • Free Trial available

Spotsaas Score

What's this? ↗

9.6/10

8.7/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-100 employeesMedium business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

  • Streamlined Automation: With Keap, you can effortlessly automate routine tasks, freeing up valuable time for your team. Imagine focusing on growth strategies rather than manual follow-ups.
  • Centralized Client Management: Keap provides a comprehensive CRM solution that allows you to manage client interactions in one place. This means enhanced communication and relationship building, ultimately leading to increased customer satisfaction.
  • Robust Reporting Tools: You’ll appreciate the detailed analytics and reporting features that help track performance metrics. This empowers you to make data-driven decisions that can significantly improve your business outcomes.
Best fit

Best fit

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
Watchouts

Reasons buyers look elsewhere

Keap

  • Users may seek alternatives to Keap if they find its pricing structure prohibitive, especially for small businesses or startups that require cost-effective solutions with similar features without compromising on quality.
  • Some users might prefer alternatives due to the learning curve associated with Keap's interface, opting for platforms that offer more intuitive designs and user-friendly navigation for easier onboarding and day-to-day use.
  • Businesses looking for specific integrations with other tools may consider alternatives if Keap's compatibility with their existing software ecosystem is limited, prompting the search for more flexible options that better meet their operational needs.

Software Demo

Demo

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  • Free 15-min call with a software advisor.

Step 1 of 4

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How do Keap, Sugar Sell and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Keap, Sugar Sell and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $129 , Billed Yearly
        • $49
        • $7 , Billed Yearly

        Pricing Plans

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Keap pricing
        Sugar Sell pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Keap vs Sugar Sell User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        155

        14

        4

        4

        31

        18

        12

        0

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Buyer sentiment is mixed to positive across 30 reviews, with clear strengths and a few common watchouts.

        What buyers like

        • Excellent flexibility and customization options, allowing users to personalize workflows, modules, and fields to suit unique business needs.
        • Robust reporting and advanced analytics that provide valuable insights for decision making, though slightly limited in specific visual options.
        • Streamlined organization of customer data, enabling efficient management of leads, opportunities, and workflows.

        Common complaints

        • Steep learning curve for new users due to the extensive flexibility and customizability, leading to higher required training time.
        • High upfront and ongoing costs, making it less ideal for small businesses with limited budgets.
        • Limited off-the-shelf integrations compared to larger competitors like Salesforce, potentially requiring custom development.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • Robust sales automation features enhance efficiency

        • Highly customizable to fit various business models

        • Access to a wide range of third-party apps

        • Setup complexity may require dedicated resources

        • Cost can escalate with additional features

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        CBRE

        CBRE

        Materion

        Materion

        Access

        Access

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Campaign Builder

        5 Screenshots

        sugarcrm

        3 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        2 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Keap or Sugar Sell?
        Keap edges out the other on user ratings (3.9 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Keap and Sugar Sell offer a free trial?
        Yes, both Keap and Sugar Sell offer a free trial.
        What is the starting price of Keap vs Sugar Sell?
        Keap starts at $129 /Month. Sugar Sell starts at $49 /Month.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.
        What are the top alternatives to Sugar Sell?
        Top alternatives to Sugar Sell include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.

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