Close vs Salesforce vs Bigin by Zoho CRM Comparison
Close
Starting at $9 /user/month
- Free Trial
- Individuals
- Freelancers / Consultants
Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy…
Salesforce
Starting at $25 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Close leads on user satisfaction with a 4.6-star rating across 220 reviews.
Close vs Salesforce vs Bigin by Zoho CRM — at a glance
| Feature | Close | Salesforce | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.3 / 5 | 4.3 / 5 |
| Reviews | 220 | 31,400 | 119 |
| Starting price | $9 /user/month | $25 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | 1+ apps | 13+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | US | Global | Global |
Key differences between Close and Salesforce
- Pricing: Close starts at $9 /user/month, while Salesforce starts at $25 /user/month.
- Target audience: Close is built for Individuals and Freelancers / Consultants, while Salesforce targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Close scores higher with a 4.6-star average.
- Deployment: Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Close vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Medium Business
Best for medium to large enterprises needing highly customizable CRM solutions.
- You require extensive customization to fit unique industry workflows.
- Your team needs robust analytics and reporting for data-driven sales decisions.
- You want seamless integration with numerous third-party applications and APIs.
- You are a small business or startup with a limited budget.
- Your team lacks technical expertise or prior CRM experience.
Small Business
Close typically suits Individuals and Freelancers / Consultants. Salesforce tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams ... Read More about Close | Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 8.6/10 | 9.8/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 5–100 employees | 50 to 10,000 employeesMedium to Large Enterprises | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
- Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
- Transparent Collaboration with Coaching Tools: The single timeline view ensures complete team visibility on lead activities, and the built-in call coaching enables sales leaders to mentor and improve team performance directly within the platform.
- Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
- Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
- Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
No key benefits available yet.
Best fit
- 5–100 employees
- SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
- Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
- 50 to 10,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
- While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
- Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.
- Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
- Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
- Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.
No alternatives guidance available yet.
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How do Close, Salesforce and Bigin by Zoho CRM Compare on Features?
Total Features | 15 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Close, Salesforce and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
Close vs Salesforce User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 595 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  Toggl  Bench  Freightview |  BBVA  Brunello Cucinelli  Unilever |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  12 Screenshots |  3 Screenshots |
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Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Close or Salesforce?
- Close edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Close and Salesforce offer a free trial?
- Yes, both Close and Salesforce offer a free trial.
- What is the starting price of Close vs Salesforce?
- Close starts at $9 /user/month. Salesforce starts at $25 /user/month.
- What are the top alternatives to Close?
- Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
- What are the top alternatives to Salesforce?
- Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.