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Clay vs SalesLoft vs AroundDeal vs ZoomInfo Engage Comparison

Last updated:

Clay

4.7(213 reviews)

Starting at Free free

  • Free Trial
  • Small Business
  • Mid-Market

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…

SalesLoft

4.8(1,397 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

SalesLoft is the sales engagement software that lets sales teams own their entire process. No matter who they do business with, or how they connect, SalesLoft continually helps salespeople engage and manage their relatio…

AroundDeal

4.5(124 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

ZoomInfo Engage

4.3(388 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost your sales team's productivity…

SalesLoft leads on user satisfaction with a 4.8-star rating across 1,397 reviews.

Clay vs SalesLoft vs AroundDeal vs ZoomInfo Engage — at a glance

FeatureClaySalesLoftAroundDealZoomInfo Engage
Rating4.7 / 54.8 / 54.5 / 54.3 / 5
Reviews2131,397124388
Starting priceFree freeContact for pricingContact for pricingContact for pricing
Free trial Yes No No No
Free version No No No No
Best forSmall Business, Mid-Market, EnterpriseLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryLead Generation SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
Integrations1+ apps
PlatformsCloudSaaS/Web/Cloud, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailableAvailable
Support modesEmail Support, Live Chat, Help Center, Knowledge Base, Community ForumBusiness Hours, OnlineOnlineOnline
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyGlobalUSUS

Key differences between Clay and SalesLoft

  • Pricing: Clay starts at Free free. SalesLoft pricing is not publicly listed.
  • Free trial: Clay offers a free trial; SalesLoft does not.
  • Target audience: Clay is built for Small Business and Mid-Market, while SalesLoft targets Large Enterprises and Medium Business.
  • User satisfaction: SalesLoft scores higher with a 4.8-star average.
  • Deployment: Clay supports Cloud; SalesLoft supports SaaS/Web/Cloud, Mobile - iOS.

Compare Clay vs SalesLoft vs AroundDeal vs ZoomInfo Engage — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Lead Generation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Clay logo
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SalesLoft - Sales Engagement Software
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Clay, SalesLoft, AroundDeal vs ZoomInfo Engage: Biggest differences

Start here before you go deeper into features.

Clay

Best for

Small Business, Mid-Market, Enterprise

SalesLoft

Best for B2B sales teams needing automated outreach and robust analytics.

Choose if
  • You manage a mid-size to large sales team in technology or B2B sectors.
  • You want to automate repetitive sales tasks like email cadences and templates.
  • You need integrated analytics and lead notifications to optimize pipeline management.
Consider alternatives if
  • You require advanced or reliable text messaging and communication features.
  • You are a small team or solo salesperson seeking a lightweight, simple tool.

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo Engage

Best for

Large Enterprises, Medium Business, Small Business

Clay typically suits Small Business and Mid-Market. SalesLoft tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay

SalesLoft is the sales engagement software that lets sales teams own their entire process. No matter who they do business with, or how they connect, SalesLoft continually helps salespeople ... Read More about SalesLoft

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost ... Read More about ZoomInfo Engage

Entry Level Pricing

  • Starts from Free
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.4/10

9.8/10

Not Available

8.5/10

User Ratings

Based on verified Spotsaas reviews

4.84

(1397)

Best Company Size

51-500 employees500+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Clay

  • Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
  • Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
  • Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit

Best fit

Clay

  • RevOps teams enriching CRM records for 5,000+ accounts
  • SDR teams building ICP prospect lists with custom signals
  • Agencies building automated outbound pipelines for clients

Software Demo

Demo

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  • Independent advice — matched to your business
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  • Free 15-min call with a software advisor.

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How do Clay, SalesLoft, AroundDeal and ZoomInfo Engage Compare on Features?

Total Features

8 Features

13 Features

5 Features

12 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Clay, SalesLoft, AroundDeal and ZoomInfo Engage on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Free
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          SalesLoft pricing

          Pricing information not available

          Pricing information not available

          Clay, SalesLoft, AroundDeal vs ZoomInfo Engage: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Not Available
          • Not Available
          Get help choosing
          Get help choosing
          Get help choosing

          Clay, SalesLoft, AroundDeal vs ZoomInfo Engage Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global

          Clay vs SalesLoft vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          4.7

          (based on 213 reviews)

          4.3

          (based on 388 reviews)

          Rating Distribution

          0

          0

          0

          0

          0

          1373

          92

          12

          3

          6

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 213 reviews, with consistently positive feedback.

          What buyers like

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.
          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.
          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          Common complaints

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.
          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          Buyer sentiment

          Overall positive sentiment highlights SalesLoft’s productivity enhancements and ease of use, tempered by concerns over feature complexity and occasional technical issues.

          What buyers like

          • Automation of sales tasks
          • Ease of use and interface design
          • Analytics and data insights

          Common complaints

          • Learning curve
          • Limited text integration features

          Buyer sentiment

          Buyer sentiment is very strong across 154 reviews, with consistently positive feedback.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is positive across 388 reviews, with strong overall satisfaction.

          What buyers like

          • CRM integration
          • Automated calls
          • Email marketing

          Common complaints

          • Limited customization options
          • Higher pricing
          • Learning curve

          Pros and Cons

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.

          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.

          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.

          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          • Automation of repetitive tasks like email templates and cadence setup

          • User-friendly interface with seamless integrations and lead notifications

          • Robust analytics and data insights for pipeline and performance management

          • Steep learning curve to master all features

          • Limited text messaging capabilities and template scheduling

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Strong integration with popular CRMs like Office 365 and Gmail.

          • Automates repetitive tasks, freeing up time for sales reps.

          • Enhances team collaboration through effective content management.

          • May require training to fully utilize features.

          • Pricing may be a barrier for smaller teams.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Clay, SalesLoft, AroundDeal, or ZoomInfo Engage? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Clay, SalesLoft, AroundDeal and ZoomInfo Engage Customers

          Customers

          No Customers information available.

          PandaDoc

          PandaDoc

          Sigstr

          Sigstr

          Alteryx

          Alteryx

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          No screenshots available.

          Cadence screenshot

          15 Screenshots

          Videos

          No videos available.

          video-0

          4 Videos

          Alternatives to Clay, SalesLoft, AroundDeal, ZoomInfo Engage

          Alternatives

          No Alternative products available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Clay or SalesLoft?
          SalesLoft edges out the other on user ratings (4.8 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Clay and SalesLoft offer a free trial?
          Clay offers a free trial. SalesLoft does not.
          What is the starting price of Clay vs SalesLoft?
          Clay starts at Free free. SalesLoft starts at Contact for pricing.
          What are the top alternatives to SalesLoft?
          Top alternatives to SalesLoft include AroundDeal, ZoomInfo Engage, Highspot, Outreach, Groove.