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Clay vs Outplay vs AroundDeal vs CrankWheel Comparison

Last updated:

Clay

4.7(213 reviews)

Starting at Free free

  • Free Trial
  • Small Business
  • Mid-Market

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…

Outplay

4.8(311 reviews)

Starting at $79 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Outplay is a sales engagement platform for SDR teams and account executives who want to run multi-channel outreach sequences across email, phone, LinkedIn, and chat from a single workspace. It includes sequencing, automa…

AroundDeal

3.5(73 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

CrankWheel

5.0(30 reviews)

Starting at $89 /Month

  • Large Enterprises
  • Medium Business

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, simplifying the process of responding to…

Outplay leads on user satisfaction with a 4.8-star rating across 311 reviews.

Clay vs Outplay vs AroundDeal vs CrankWheel — at a glance

FeatureClayOutplayAroundDealCrankWheel
Rating4.7 / 54.8 / 53.5 / 55.0 / 5
Reviews2133117330
Starting priceFree free$79 /User/MonthContact for pricing$89 /Month
Free trial Yes Yes No No
Free version No No No No
Best forSmall Business, Mid-Market, EnterpriseLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryLead Generation SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
PlatformsCloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modesEmail Support, Live Chat, Help Center, Knowledge Base, Community ForumOnlineOnline24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPR
Data residencyUSUS

Key differences between Clay and Outplay

  • Pricing: Clay starts at Free free, while Outplay starts at $79 /User/Month.
  • Target audience: Clay is built for Small Business and Mid-Market, while Outplay targets Large Enterprises and Medium Business.
  • User satisfaction: Outplay scores higher with a 4.8-star average.
  • Deployment: Clay supports Cloud; Outplay supports SaaS/Web/Cloud.

Compare Clay vs Outplay vs AroundDeal vs CrankWheel — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Lead Generation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Clay logo
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Outplay - Sales Engagement Software
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Biggest differences

Start here before you go deeper into features.

Clay

Best for

Small Business, Mid-Market, Enterprise

Outplay

Best for outbound sales teams needing coaching and multi-touch engagement.

Choose if
  • You want strong sales coaching and peer collaboration features integrated.
  • Your team relies on multi-touch email sequencing and workload automation.
  • You need a flexible, medium-complexity tool for small to medium businesses.
Consider alternatives if
  • Your company requires advanced analytics and detailed reporting capabilities.
  • You prefer a very simple, minimal setup tool with no learning curve.

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

CrankWheel

Best for

Large Enterprises, Medium Business, Small Business

Clay typically suits Small Business and Mid-Market. Outplay tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay

Outplay is a sales engagement platform for SDR teams and account executives who want to run multi-channel outreach sequences across email, phone, LinkedIn, and chat from a single workspace. ... Read More about Outplay

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, ... Read More about CrankWheel

Entry Level Pricing

  • Starts from Free
  • Starts from $79 , Billed Yearly
  • Not Available
  • Starts from $89

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.4/10

9.2/10

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

3.5

(73)

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Clay

  • Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
  • Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
  • Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.

Outplay

No key benefits available yet.

Best fit

Best fit

Clay

  • RevOps teams enriching CRM records for 5,000+ accounts
  • SDR teams building ICP prospect lists with custom signals
  • Agencies building automated outbound pipelines for clients

Outplay

No best-fit guidance available yet.

Software Demo

Demo

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  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Clay, Outplay, AroundDeal and CrankWheel Compare on Features?

Total Features

8 Features

13 Features

5 Features

6 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Clay, Outplay, AroundDeal and CrankWheel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Free
          • $79 , Billed Yearly
          • Not Available
          • $89

          Pricing Plans

          • Free

            • 1 user

            • Automated Email Sequences

            • Send 200 emails/day

            Show more +

          • Growth

            • Everything in Free plus

            • 10 users

            • 20 Email + Phone Credits/Mo

            Show more +

          • Enterprise

            • Everything in Growth plus

            • Custom Email + Phone Credits

            • Advanced Dialer

            Show more +

          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Outplay pricing

          Pricing information not available

          CrankWheel pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🇺🇸 US

          Clay vs Outplay vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          4.7

          (based on 213 reviews)

          5

          (based on 30 reviews)

          Rating Distribution

          0

          0

          0

          0

          0

          190

          2

          0

          0

          0

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 213 reviews, with consistently positive feedback.

          What buyers like

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.
          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.
          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          Common complaints

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.
          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          Buyer sentiment

          Users generally praise Outplay for its ease of use, strong customer support, and effective sales engagement features, though some note challenges with setup and limited analytics.

          What buyers like

          • Ease of use
          • Customer support responsiveness
          • Automation and sequencing features

          Common complaints

          • Setup complexity
          • Limited reporting capabilities

          Buyer sentiment

          Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is very strong across 30 reviews, with consistently positive feedback.

          What buyers like

          • Instant screen-sharing
          • Reduces sales cycle
          • Easy customer invitations

          Common complaints

          • Limited to screen-sharing
          • May require internet connection
          • Not suitable for large presentations

          Pros and Cons

          • Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.

          • Claygent AI agent can browse websites, extract custom signals, and write personalized email copy, removing the most time-consuming parts of manual prospecting.

          • Deep CRM integrations with Salesforce and HubSpot keep enriched data in sync without manual exports.

          • Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.

          • The learning curve is steep for non-technical users; building effective Clay tables often requires understanding of APIs, webhooks, and data modeling concepts.

          • Intuitive and easy-to-use interface for email outreach

          • Excellent and responsive customer support

          • Valuable features like sequencing, multi-touch points, and workload automation

          • Initial setup and configuration can be challenging for new users

          • Limited analytics and reporting capabilities

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Quick and easy screen-sharing capabilities

          • Reduces sales cycle time significantly

          • Real-time engagement enhances customer experience

          • Limited features beyond screen-sharing

          • Requires stable internet connection

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Clay, Outplay, AroundDeal, or CrankWheel? Tell buyers what actually differs.

          List of Customers

          Customers

          No Customers information available.

          Owler

          Owler

          Bluevoyant

          Bluevoyant

          SDR Nation

          SDR Nation

          No Customers information available.

          CrankWheel_customers_0

          CrankWheel_customers_0

          CrankWheel_customers_1

          CrankWheel_customers_1

          CrankWheel_customers_2

          CrankWheel_customers_2

          Media and Screenshots

          Screenshots

          No screenshots available.

          Outplay

          2 Screenshots

          Videos

          No videos available.

          video-0

          2 Videos

          Alternatives

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Clay or Outplay?
          Outplay edges out the other on user ratings (4.8 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Clay and Outplay offer a free trial?
          Yes, both Clay and Outplay offer a free trial.
          What is the starting price of Clay vs Outplay?
          Clay starts at Free free. Outplay starts at $79 /User/Month.
          What are the top alternatives to Outplay?
          Top alternatives to Outplay include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, SalesLoft.