Capsule vs Keap vs Bigin by Zoho CRM Comparison
Capsule
Starting at $18 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Capsule is the leading Customer Relationship management tool for small and medium SaaS inbound businesses. A CRM that combines a full suite of pre-built features, an array of out-of-the box integrations and data-driven e…
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Capsule leads on user satisfaction with a 4.6-star rating across 175 reviews.
Capsule vs Keap vs Bigin by Zoho CRM — at a glance
| Feature | Capsule | Keap | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.2 / 5 | 4.6 / 5 |
| Reviews | 175 | 198 | 243 |
| Starting price | $18 /user/month | $129 /Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | — | SOC 2, GDPR | — |
| Data residency | — | US | Global |
Key differences between Capsule and Keap
- Pricing: Capsule starts at $18 /user/month, while Keap starts at $129 /Month.
- Target audience: Capsule is built for Freelancers / Consultants and Large Enterprises, while Keap targets Large Enterprises and Medium Business.
- User satisfaction: Capsule scores higher with a 4.6-star average.
- Deployment: Capsule supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Capsule vs Keap vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Freelancers / Consultants, Large Enterprises, Medium Business
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Small Business
Capsule typically suits Freelancers / Consultants and Large Enterprises. Keap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Capsule is the leading Customer Relationship management tool for small and medium SaaS inbound businesses. A CRM that combines a full suite of pre-built features, an array of out-of-the box ... Read More about Capsule | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 8.9/10 | 9.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | — | 1-100 employeesMedium business | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
- Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
- Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
No key benefits available yet.
Best fit
No best-fit guidance available yet.
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
No best-fit guidance available yet.
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
- Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
- Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors
No alternatives guidance available yet.
Software Demo
Demo |
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How do Capsule, Keap and Bigin by Zoho CRM Compare on Features?
Total Features | 29 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Capsule, Keap and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | — | 🇺🇸 US |
Capsule vs Keap User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 278 reviews, with consistently positive feedback. | Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons | No pros or cons available for this product |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Hyperact  Family Wise LTD  Fuzzy Labs | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  5 Screenshots |  5 Screenshots |
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Videos |  3 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Capsule or Keap?
- Capsule edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Capsule and Keap offer a free trial?
- Yes, both Capsule and Keap offer a free trial.
- What is the starting price of Capsule vs Keap?
- Capsule starts at $18 /user/month. Keap starts at $129 /Month.
- What are the top alternatives to Capsule?
- Top alternatives to Capsule include Bigin by Zoho CRM, Freshsales, Agentforce Sales (formerly Salesforce Sales Cloud), Streak, OnePageCRM.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot CRM.