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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 1-20 out of 140

8.0

Spot Score

Alter - Marketing Automation Software

Alter

Personalized automation for better engagement.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

5.0

Add to compare

What is Alter?

Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...

Read more about Alter

Starts from $20/Month, also offers free forever plan

7.9

Spot Score

Kevy - Marketing Automation Software

Kevy

Effortlessly streamline your marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Kevy?

Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...

Read more about Kevy

Starts from $250/Month

8.4

Spot Score

Magic Pixel - Tag Management Software

Magic Pixel

Unlock the secrets of customer data.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

5.0

Add to compare

What is Magic Pixel?

Magic Pixel provides a convenient solution to extract powerful insights from first-party customer data. Perfectly efficient for client-side and server-side tagging, Magic Pixel helps you track every single move of your customers. Web and mobile app tagging will give you a great advantage over ...

Read more about Magic Pixel

Magic Pixel offers custom pricing plan

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AdPumb

AdPumb

Unlock higher revenue streams and maximize your ad ROI.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is AdPumb?

Unlock the full potential of your ad revenue with AdPumb, your ultimate solution for maximizing revenue as a publisher. With a global network comprising 3000 domains, AdPumb offers unmatched Ad Revenue Optimization services that grant access to the largest ad networks worldwide, fostering a ...

Read more about AdPumb

AdPumb offers custom pricing plan

7.6

Spot Score

Lumio - Marketing Automation Software

Lumio

Empowering your sales and customer success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

Add to compare

What is Lumio?

Lumio is a software platform to fuel your marketing and customer success engine. It's not just another contact manager. It's a complete list-building and messaging platform that helps you take ownership of your sales communication and convert customers into advocates.

Read more about Lumio
Free Trial·

Starts from $57/Month

8.1

Spot Score

TagCommander - Tag Management Software

TagCommander

Streamline web activity and take control.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

5.0

Add to compare

What is TagCommander?

TagCommanderTM is an enterprise-class, cross-browser, tag management software that brings order and control to the wide array of activity on the Web site. With TagCommanderTM, users can manage all digital information residing on their sites in one central location. TagCommander lets user easily ...

Read more about TagCommander

TagCommander offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows
Physician Sign Out - New SaaS Software

Physician Sign Out

Effortlessly streamline patient handoffs and ensure compliance.

Best for: SMB teams · Mid-market · Enterprise

HIPAA
Try for Free

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What is Physician Sign Out?

Our Physician Sign Out app provides a secure, HIPAA compliant way for physicians to easily hand off patient care. Available on web, IOS and Android, it simplifies the process by allowing healthcare providers to easily document, store and access information when transitioning patients. This ...

Read more about Physician Sign Out

Starts from $13.33/Month when Billed Yearly, also offers free forever plan

8.2

Spot Score

Growmatik - Marketing Automation Software

Growmatik

Personalized marketing made easy.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Growmatik?

Growmatik is the ultimate personalized marketing tool for WordPress & WooCommerce. Empower your customers with tailored journeys to boost sales. Segment targets with targeted emails or newsletters. Create amazing landing pages and product pages using templates. Track the performance of your ...

Read more about Growmatik
Free TrialTry Free →·

Starts from $49/Month

8.6

Spot Score

StructuredWeb - Marketing Automation Software

StructuredWeb

Unlock your marketing potential with StructuredWeb.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is StructuredWeb?

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

Read more about StructuredWeb

StructuredWeb offers custom pricing plan

Epom Apps - App Monetization Software

Epom Apps

Maximize revenue with Epom Apps.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.9

Add to compare

What is Epom Apps?

Epom Apps is App Monetization Software

Read more about Epom Apps

8.6

Spot Score

Plezi - Marketing Automation Software

Plezi

Boost your marketing efficiency with Plezi's automation tools.

Best for: Mid-market

Get Pricing Details

Add to compare

What is Plezi?

The Plezi marketing automation software enables businesses to fully automate their digital marketing channels by providing powerful, yet simple and intuitive tools that make the process a whole lot easier, faster and more affordable than ever before.

Read more about Plezi

Plezi offers custom pricing plan

8.3

Spot Score

DirectLync - Marketing Automation Software

DirectLync

Connect, communicate, and conquer with DirectLync.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

Add to compare

What is DirectLync?

DirectLync is a web-based marketing automation platform. It enables marketers to deliver outstanding personalized communications at scale by quickly and easily creating and executing multi-channel marketing campaigns. This cloud based software provides global reach, real-time data, and ...

Read more about DirectLync
Free TrialTry Free →·

Starts from $20/Month

8.2

Spot Score

AiTrillion - Marketing Automation Software

AiTrillion

Effortlessly transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

Add to compare

What is AiTrillion?

AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...

Read more about AiTrillion
Free TrialTry Free →·

Starts from $15/Month when Billed Yearly

8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveTrail?

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Read more about ActiveTrail
Free TrialTry Free →

7.6

Spot Score

Convertri - Marketing Automation Software

Convertri

Boost your sales with automated follow-ups.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Convertri?

Convertri is flexible marketing and email marketing automation software that increases your sales by orchestrating your follow up emails between you and your customers. With Convertri, you can easily send automated follow up emails to people who became subscribers but never buy anything

Read more about Convertri
Free TrialTry Free →·

Starts from $53/Month

8.6

Spot Score

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Aritic PinPoint?

Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

8.7

Spot Score

Lead Liaison

Lead Liaison

Stay ahead with automated lead nurturing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Lead Liaison?

Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...

Read more about Lead Liaison

7.9

Spot Score

MarketPlan - Marketing Automation Software

MarketPlan

Efficiently connect and engage with customers.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is MarketPlan?

MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...

Read more about MarketPlan

Starts from $16.42/Month when Billed Yearly, also offers free forever plan

8.0

Spot Score

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

Read more about ContactPigeon
Free TrialTry Free →·

ContactPigeon offers custom pricing plan

8.5

Spot Score

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

Read more about Fortifi
Free TrialTry Free →·

Starts from $50/Month

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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