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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: July 14, 2026 · How we review

Marketing Automation Software overview

Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.

170
products listed
107
offer a free trial
44
have a free plan
151
priced per subscription
126
quote on request

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Showing 1-20 out of 170

8.1

SpotScore

Engagespot - Push Notification Software

Engagespot

Unleash the power of push notifications.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Engagespot?

Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...

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Starts from $15/Month, also offers free forever plan

7.2

SpotScore

7SearchPPC - Marketing Automation Software

7SearchPPC

Maximize ROI and drive conversions with 7SearchPPC.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is 7SearchPPC?

7SearchPPC is an online advertising platform for advertisers and publishers that helps maximize CPM and drive ROI. It is a powerful tool for both advertisers and publishers, providing an alternative to Google Adsense. Advertisers can obtain high-quality direct traffic and increase their ROI and ...

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7SearchPPC offers custom pricing plan

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Physician Sign Out - New SaaS Software

Physician Sign Out

Effortlessly streamline patient handoffs and ensure compliance.

Best for: SMB teams · Mid-market · Enterprise

HIPAA
Try for Free

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What is Physician Sign Out?

Our Physician Sign Out app provides a secure, HIPAA compliant way for physicians to easily hand off patient care. Available on web, IOS and Android, it simplifies the process by allowing healthcare providers to easily document, store and access information when transitioning patients. This ...

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Starts from $13.33/Month when Billed Yearly, also offers free forever plan

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8.2

SpotScore

AiTrillion - Marketing Automation Software

AiTrillion

Effortlessly transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AiTrillion?

AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...

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Free TrialTry Free →·

Starts from $15/Month when Billed Yearly

Enji

Enji

Tailored strategies for business success.

Best for: SMB teams

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What is Enji?

Enji is a marketing strategy tool for small businesses that builds a marketing plan from a business's offerings, target audience, and key messaging. It identifies suitable channels and provides personalized recommendations on where and how to allocate marketing spend.

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8.0

SpotScore

Marketing Optimizer - Marketing Automation Software

Marketing Optimizer

Transform leads into customers with Marketing Optimizer.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is Marketing Optimizer?

Marketing Optimizer is a marketing automation tool for small to mid-sized B2B teams managing their own lead nurturing programs without a large marketing ops budget. It handles list segmentation, contact targeting, and email campaign sequences to move prospects through a sales funnel. The ...

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Starts from $249/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

9.2

SpotScore

OutboundEngine - Marketing Automation Software

OutboundEngine

Unleash the power of automation for success.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is OutboundEngine?

OutboundEngine is a done-for-you marketing automation service for small service businesses — including real estate agents, insurance brokers, and financial advisors — that want consistent email and social media marketing without hiring in-house marketers. The platform handles content creation ...

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Starts from $199/Month

AdPumb

AdPumb

Unlock higher revenue streams and maximize your ad ROI.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is AdPumb?

AdPumb is an ad revenue optimization service for digital publishers, connecting them to major ad networks through a global network of 3,000 domains. It increases publisher eCPM and overall ROI by expanding ad inventory reach in a more transparent and competitive market.

Read more about AdPumb

AdPumb offers custom pricing plan

7.2

SpotScore

UniStack - Marketing Automation Software

UniStack

Data-driven marketing made easy.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is UniStack?

UniStack makes personalizing a marketing strategy simpler than ever. Engineered with the industry's most reliable delivery rates, users can target, run, and survey initiatives relying on their data and communication history. With updated AI-backed algorithms and filtered reports, enterprises ...

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Starts from $49

7.9

SpotScore

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

Read more about Jepto
Free TrialTry Free →·

Starts from $49/Month

8.3

SpotScore

Cinch Marketing Automation - Marketing Automation Software

Cinch Marketing Automation

Streamline your marketing efforts. Achieve maximum results.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Cinch Marketing Automation?

Cinch Marketing Automation is a simple, affordable marketing automation tool for small business marketing teams that need to create, run, and track campaigns without a complex implementation process. Its web-based interface lowers the barrier for teams without dedicated marketing operations ...

Read more about Cinch Marketing Automation

Cinch Marketing Automation offers custom pricing plan

8.0

SpotScore

OptiKPI - Marketing Automation Software

OptiKPI

Maximize your product potential with OptiKPI.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is OptiKPI?

The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...

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OptiKPI offers custom pricing plan

7.8

SpotScore

NextUser - Marketing Automation Software

NextUser

Maximize conversions with personalized omnichannel marketing.

Best for: Mid-market · Enterprise

Get Pricing Details

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What is NextUser?

NextUser, a SaaS Aggregator's omnichannel marketing platform, equips marketers with data intelligence and personalized features to boost engagement and conversions. With NextUser, users can seamlessly integrate and analyze customer data from different marketing systems. Its recommendation ...

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NextUser offers custom pricing plan

8.2

SpotScore

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Makesbridge?

Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...

Read more about Makesbridge
Free TrialTry Free →·

Starts from $330/Month when yearly

7.3

SpotScore

Bigly Sales - Marketing Automation Software

Bigly Sales

Streamline your sales and succeed with Bigly.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is Bigly Sales?

Bigly Sales is the perfect CRM software for small businesses. It provides an intuitive interface, delivering invaluable features that enable professionals to better manage their customers and sales activities. From lead management and contact management systems (CMS), to detailed reporting ...

Read more about Bigly Sales

Starts from $0.01

8.3

SpotScore

Retargeting.biz - Marketing Automation Software

Retargeting.biz

Maximize conversions with automated emails.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Retargeting.biz?

Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...

Read more about Retargeting.biz
Free TrialTry Free →·

Starts from $85/Month

9.0

SpotScore

Kapture CRM - CRM Software

Kapture CRM

Efficiently manage and grow your business with Kapture CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Kapture CRM?

Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your

Read more about Kapture CRM
Free TrialTry Free →·

Starts from $15/User/Month when Billed Yearly

8.4

SpotScore

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Encharge?

Encharge is a behavior-triggered email automation platform for SaaS companies and digital startups that need to send personalized lifecycle emails based on product usage events rather than just time-based sequences. It integrates with Stripe, HubSpot, and 50+ other tools to trigger emails from ...

Read more about Encharge
Free TrialTry Free →

8.8

SpotScore

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

Read more about ActiveTrail
Free TrialTry Free →
Hovercode - New SaaS Software

Hovercode

Elevate your brand with dynamic QR codes.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Hovercode?

Hovercode is the perfect tool for creating, tracking, and managing personalized QR codes that can make your brand look more unique. The codes are round by default, allowing them to stand out from the traditional square QR codes, but they can also be customized to a square shape. Additionally, ...

Read more about Hovercode

Starts from $10/Month when Billed Yearly, also offers free forever plan

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Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].