9.8
Spot Score
CleverTap Review: Is It The Right Mobile Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
CleverTap offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Support
FAQ
Blogs
SpotSaaS Analysis for CleverTap
CleverTap is a mobile analytics software frequently utilized by Marketing Managers and Customer Engagement Specialists in companies with 100 to 1,000 employees, particularly in Martech, Fintech, and eCommerce sectors. A 4.5/5 rating from 229 reviews indicates broad validation and satisfaction among its users.
The platform excels in providing a user-friendly interface for setting up campaigns, complemented by intuitive analytics and reporting features. Its effective use of AI for personalized and targeted communication, such as push notifications and email marketing, is another highlight. However, newcomers might find the extensive features and customizations overwhelming without adequate support.
Quick facts about CleverTap
What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention reports, cohort analysis, list segmentation and more! CleverTap helps mobile businesses make more money through an app store approach to analytics.
Pricing
CleverTap offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
CleverTap Software Demo
CleverTap was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider CleverTap
- Use cases
- Martech, Fintech, ECommerce
- Team types
- Often in roles such as Marketing Managers, Customer Engagement Specialists
- Company size
- 100 to 1,000 employees
Why teams choose CleverTap
User-friendly platform for setting up campaigns, with intuitive analytics and reports.
Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
Empowering user-centric product management with a comprehensive analytics interface.
Is CleverTap right for you?
What buyers should know before shortlisting CleverTap
CleverTap has garnered high praise in the past 12 months, with users commending its user-friendly platform and powerful analytics capabilities. One standout feature is the utilization of AI for personalized communication, which users find impressive and effective.
The platform's integration and connectivity are seamless, making campaign setup a breeze. Users appreciate the comprehensive segmentation options, easy A/B testing, and multi-channel messaging for targeted marketing campaigns.
While some users mention the need for enhancements in certain areas, the overall consensus is overwhelmingly positive. CleverTap excels in providing valuable insights for user engagement and product management.
Its ease of use, timely support, and constant updates contribute to a smooth user experience. Overall, CleverTap stands out as a reliable and efficient tool for customer engagement and analytics, empowering businesses to drive results across various channels.
CleverTap pros and cons
- CleverTap pros
User-friendly platform for setting up campaigns, with intuitive analytics and reports.
Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
Empowering user-centric product management with a comprehensive analytics interface.
- CleverTap cons
Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
The richness of features and customizations can be overwhelming for newcomers without proper support.
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Start your free trial — no credit card required.
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Compare CleverTap side-by-side with top Mobile Analytics Software alternatives.
What is the pricing of CleverTap?
CleverTap uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
CleverTap reviews and ratings
Buyer sentiment
Buyer sentiment is very strong across 296 reviews, with consistently positive feedback.
What buyers like
- User-friendly platform for setting up campaigns, with intuitive analytics and reports.
- Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
- Empowering user-centric product management with a comprehensive analytics interface.
Common complaints
- Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
- The richness of features and customizations can be overwhelming for newcomers without proper support.
What users are saying
SP
Suja P
08/16/24
"Great platform for user engagement"
What do you like best about CleverTap? 1. User friendly platform for setting up campaigns 2. Analytics and reports quite helpful and easy to obtain
EM
Ezekiel M
01/06/24
"'Who's Clever Now? CleverTap, that's who!'"
What do you like best about CleverTap? I really like how CleverTap makes clever use of AI to engage with personalized and targeted communication. Just ...
Read more
CC
Cynthia C
12/22/23
"Tap and Keep till nothing does you apart!"
What do you like best about CleverTap? If there's a solution built for engagement, proposing, onboarding and forever retaining, this is it! Really ...
Read more
AM
Arthur M
12/09/23
"What a way to Push your Agenda!"
What do you like best about CleverTap? Absolutely like this platform pushes delivery rates. How it goes out to tap and deliver what you nees. It's ...
Read more
SS
Srihari S
12/04/23
"Navigating User Behaviour for Powerful Product Management"
What do you like best about CleverTap? CleverTap serves as an invaluable tool for product managers, offering a user-friendly interface to delve into ...
Read more
NS
Nishwin S
11/23/23
"The Best Platform for your customer engagement and user journey analysis."
What do you like best about CleverTap? Have been using Clevertap for the past 4 years, and have used almost every feature there was and is, I use and ...
Read more
- See if CleverTap fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of CleverTap?
CleverTap's A/B Testing feature empowers businesses to compare two variations of a campaign or product element to determine which one perfor…
Cohort Analysis in CleverTap allows businesses to segment users into groups based on shared characteristics or behaviors over specific time…
CleverTap’s Email Drip Campaigns facilitate automated email communication that nurtures leads over time through a series of targeted message…
CleverTap’s Event Tracking feature allows businesses to monitor user interactions with their app or website in real-time. By defining specif…
The Funnel Analysis feature allows businesses to visualize the customer journey from initial interest to conversion. By examining each stage…
With Multivariate Testing, CleverTap enables businesses to test multiple variables simultaneously within their marketing campaigns or produc…
With CleverTap’s Push Notifications, businesses can send timely and targeted messages directly to users’ devices, ensuring that they remain…
CleverTap’s Retention Tracking feature enables organizations to monitor how well they retain users over time. By analyzing user activity and…
The Revenue Tracking feature provides a comprehensive view of income generated through various channels within the app or website. By accura…
Alternatives to CleverTap
Why buyers keep looking beyond CleverTap
Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
Users who prioritize user experience might switch to platforms known for their intuitive interfaces and ease of use, enhancing team productivity and minimizing the learning curve compared to CleverTap's complexity.
CleverTap Support Options
Frequently Asked Questions About CleverTap
Common questions buyers ask before choosing CleverTap.
CleverTap is a Mobile Analytics Software. CleverTap offers Event Tracking, Push Notifications, Revenue Tracking, Retention Tracking, Cohort Analysis and many more functionalities.
Buyers commonly note the following limitations of CleverTap: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.; The richness of features and customizations can be overwhelming for newcomers without proper support..
Some top alternatives to CleverTap includes WebEngage, MoEngage, Mixpanel, Adjust and AppsFlyer.
CleverTap offers Free Trial, Subscription, Quotation Based pricing models
The starting price is not disclosed by CleverTap. You can visit CleverTap pricing page to get the latest pricing.
Ready to try it?
Get started with CleverTap
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
