FREE2026 Marketing Automation Software Comparison|Independent, data-backed — no sales callGet the PDF →

Spotsaas logo
Last updated:

List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Why you can trust Spotsaas

Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.

Filters140 results

Reset

Sort by :

Recommended
Recommended
Score
Rating
Alphabetical

Features

+ Show 200 more

Share this page

Showing 61-80 out of 140

8.6

Spot Score

Braze - Marketing Automation Software

Braze

Drive conversions with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Braze?

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...

Read more about Braze

Braze offers custom pricing plan

8.2

Spot Score

DotcomPal - Marketing Automation Software

DotcomPal

Automate your marketing for maximum impact!

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

Watch Demo

What is DotcomPal?

DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...

Read more about DotcomPal

Starts from $27/Month when yearly, also offers free forever plan

8.4

Spot Score

LeadBI - Marketing Automation Software

LeadBI

Unlock your sales potential with LeadBI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is LeadBI?

LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...

Read more about LeadBI
SpotSaaS advisor
Get a free shortlist of the best Marketing Automation Software
  • Shortlisted in minutes, not days
  • Matched to your business
  • Trusted by 250K+ software buyers every month

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

9.8

Spot Score

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.3

Spot Score

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Ontraport?

The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...

Read more about Ontraport
Free TrialTry Free →·

Starts from $24/Month

7.9

Spot Score

TargetEveryOne - Marketing Automation Software

TargetEveryOne

Maximize conversions with precision marketing automation.

Best for: Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is TargetEveryOne?

TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...

Read more about TargetEveryOne
Free TrialTry Free →·

Starts from $79/Month, also offers free forever plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.2

Spot Score

Smartech - Marketing Automation Software

Smartech

Boost sales and customer service with Smartech's automation.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

Read more about Smartech
Free TrialTry Free →·

Starts from $999/Month, also offers free forever plan

8.9

Spot Score

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →·

Starts from $18/Month when Billed Yearly, also offers free forever plan

7.6

Spot Score

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

9.0

Spot Score

Workbooks CRM - CRM Software

Workbooks CRM

Nurture relationships, boost sales with Workbooks CRM.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Workbooks CRM?

Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.

Read more about Workbooks CRM
Free TrialTry Free →·

Starts from $39/User/Month

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

9.2

Spot Score

WebEngage - Marketing Automation Software

WebEngage

Engage, convert, and personalize your web experience.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is WebEngage?

WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...

Read more about WebEngage

WebEngage offers custom pricing plan

DentalCareLinks - Referral Management Software

DentalCareLinks

Revolutionize your dental referrals with ease.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is DentalCareLinks?

Introducing DentalCareLinks - the ultimate solution for effortless dental referrals. Say goodbye to traditional paper-based methods and hello to our revolutionary platform, designed to connect dentists, oral surgeons, orthodontists, periodontists, and all other oral care specialists. With ...

Read more about DentalCareLinks

DentalCareLinks offers custom pricing plan

8.6

Spot Score

Upland Adestra - Marketing Automation Software

Upland Adestra

Boost your marketing strategy and convert leads faster.

Best for: Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Upland Adestra?

Upland Adestra is the complete Marketing Automation Platform including powerful business-driven marketing automation software that helps businesses engage with prospects, nurture leads, and convert qualified leads into paying customers.

Read more about Upland Adestra

Upland Adestra offers custom pricing plan

Medforce App Referral Management - Referral Management Software

Medforce App Referral Management

Referral management made easy.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.4

Add to compare

What is Medforce App Referral Management?

Introducing Medforce App Referral Management – the ultimate healthcare solution for managing patient referrals. Our user-friendly platform streamlines the referral process, whether received via fax, email, phone or in-person. With Medforce, referrals are handled with precision, efficiency, and ...

Read more about Medforce App Referral Management

Medforce App Referral Management offers custom pricing plan

7.8

Spot Score

MyGuestlist Marketing - Marketing Automation Software

MyGuestlist Marketing

Streamline and maximize event marketing success.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is MyGuestlist Marketing?

MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...

Read more about MyGuestlist Marketing

MyGuestlist Marketing offers custom pricing plan

8.5

Spot Score

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Sugar Market?

Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.

Read more about Sugar Market
Free Trial·

Starts from $1,000/User/Month

8.6

Spot Score

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.5

Spot Score

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

Read more about Resulticks

Resulticks offers custom pricing plan

8.3

Spot Score

cmercury - Marketing Automation Software

cmercury

Streamline your marketing efforts with cMercury.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is cmercury?

cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...

Read more about cmercury

Starts from $74.25/Month when Billed Yearly, also offers free forever plan

loading...

Grow your pipeline with buyers who are already looking for you

254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.