Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 61-80 out of 143
7.9
SpotScore

Outfunnel
Maximize conversions and sales with Outfunnel.
Best for: SMB teams · Mid-market · Enterprise
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What is Outfunnel?
Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...
Read more about Outfunnel9.8
SpotScore

Google Tag Manager
Streamline your web tagging process with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Google Tag Manager?
Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...
Read more about Google Tag ManagerGoogle Tag Manager offers custom pricing plan
9.8
SpotScore

CleverTap
RECOMMENDED
Turn data into dollars with CleverTap.
Best for: SMB teams · Mid-market · Enterprise
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What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read more about CleverTap
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CarePort Referral Management
Streamline referrals, improve care coordination.
Best for: SMB teams · Mid-market · Enterprise
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What is CarePort Referral Management?
CarePort Referral Management is a centralized platform that enables healthcare providers to manage patient referrals electronically in real time. Designed for hospitals, skilled nursing facilities, and post-acute care providers, it streamlines referral intake, response, and tracking from a ...
Read more about CarePort Referral ManagementCarePort Referral Management offers custom pricing plan
9.8
SpotScore

ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Best for: SMB teams · Mid-market · Enterprise
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What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read more about ActiveCampaign8.7
SpotScore

GoSquared
Convert visitors into customers with real-time website monitoring.
Best for: SMB teams · Mid-market · Enterprise
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What is GoSquared?
GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptions. It solves the problem of stitching together analytics, chat, and CRM by ...
Read more about GoSquaredStarts from $29/Month, also offers free forever plan

ReferralMD
Streamline healthcare referrals with intelligent automation.
Best for: SMB teams · Mid-market · Enterprise
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What is ReferralMD?
ReferralMD is a leading referral management software designed for enterprise healthcare. It ensures HIPAA compliance and effectively resolves the challenges of interoperability through personalized intelligence and automation. With its advanced features, it is considered the top choice for ...
Read more about ReferralMDReferralMD offers custom pricing plan
8.4
SpotScore

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What is LeadBI?
LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...
Read more about LeadBI9.3
SpotScore

What is Ontraport?
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require multiple integrations, Ontraport ...
Read more about Ontraport8.3
SpotScore

LinkedCamp
Streamline your outreach, revolutionize your sales.
Best for: SMB teams · Mid-market · Enterprise
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What is LinkedCamp?
Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...
Read more about LinkedCamp7.6
SpotScore

SAS Marketing Automation
Maximize your marketing with data-driven automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SAS Marketing Automation?
SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...
Read more about SAS Marketing AutomationSAS Marketing Automation offers custom pricing plan
7.9
SpotScore

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What is Redeye Contour?
Redeye Contour is a marketing automation platform for marketing and sales teams that want to combine campaign management with AI-driven consumer behavior prediction. It helps teams prioritize audience engagement by forecasting likely purchase behavior, so outreach budgets can be focused on ...
Read more about Redeye ContourRedeye Contour offers custom pricing plan
8.6
SpotScore

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What is Braze?
Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...
Read more about BrazeBraze offers custom pricing plan
8.2
SpotScore

What is DotcomPal?
DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...
Read more about DotcomPalStarts from $27/Month when yearly, also offers free forever plan
7.8
SpotScore

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What is Total Expert?
Total Expert helps you to develop marketing campaign that engages your audience, generates leads, and converts them into customers. This B2B marketing automation software allows you to effectively segment prospects and conducts tailored marketing campaigns, reaching every prospect in a ...
Read more about Total ExpertTotal Expert offers custom pricing plan
7.9
SpotScore

TargetEveryOne
Maximize conversions with precision marketing automation.
Best for: Mid-market · Enterprise
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What is TargetEveryOne?
TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...
Read more about TargetEveryOne7.6
SpotScore

WPCRM
Streamline your marketing and engage customers dynamically.
Best for: SMB teams · Mid-market · Enterprise
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What is WPCRM?
WPCRM is a web-based marketing automation platform for marketing teams at mid-sized businesses that need to deliver personalized campaigns across multiple channels. It combines contact management, email marketing, and customer engagement workflows in a single cloud-hosted interface. Users note ...
Read more about WPCRMWPCRM offers custom pricing plan
7.9
SpotScore

Odoo Marketing Automation
Maximize leads, conversions, and lifetime value.
Best for: SMB teams · Mid-market · Enterprise
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What is Odoo Marketing Automation?
Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...
Read more about Odoo Marketing AutomationStarts from $12/Month
8.5
SpotScore
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What is Sugar Market?
Sugar Market is a marketing automation platform for small to mid-sized marketing teams that need email campaign management, lead scoring, and drip nurture programs without enterprise-level complexity. It automates personalized campaigns using merge-tag variables and conditional workflow logic, ...
Read more about Sugar MarketStarts from $1,000/User/Month
8.3
SpotScore
PromoNavi
Transforming form submissions into valuable leads.
Best for: SMB teams · Mid-market · Enterprise
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What is PromoNavi?
PromoNavi is a Google Ads management platform for PPC specialists and e-commerce businesses that need to automate campaign creation, keyword research, and competitive analysis. It reduces manual ad ops work through AI-powered automation for keyword discovery, missed keyword alerts, and merchant ...
Read more about PromoNaviRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











