Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 61-80 out of 140
8.6
Spot Score

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What is Braze?
Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...
Read more about BrazeBraze offers custom pricing plan
8.2
Spot Score

What is DotcomPal?
DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...
Read more about DotcomPalStarts from $27/Month when yearly, also offers free forever plan
8.4
Spot Score

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What is LeadBI?
LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...
Read more about LeadBI
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9.8
Spot Score

Google Tag Manager
Streamline your web tagging process with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Google Tag Manager?
Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...
Read more about Google Tag ManagerGoogle Tag Manager offers custom pricing plan
9.3
Spot Score

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What is Ontraport?
The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...
Read more about Ontraport7.9
Spot Score

TargetEveryOne
Maximize conversions with precision marketing automation.
Best for: Mid-market · Enterprise
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What is TargetEveryOne?
TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...
Read more about TargetEveryOne8.2
Spot Score

Smartech
Boost sales and customer service with Smartech's automation.
Best for: SMB teams · Mid-market
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What is Smartech?
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...
Read more about Smartech8.9
Spot Score

Hubspot Marketing Hub
Empower your marketing with HubSpot's all-in-one solution.
Best for: SMB teams · Mid-market · Enterprise
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What is Hubspot Marketing Hub?
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...
Read more about Hubspot Marketing Hub7.6
Spot Score

SAS Marketing Automation
Maximize your marketing with data-driven automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SAS Marketing Automation?
SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.
Read more about SAS Marketing AutomationSAS Marketing Automation offers custom pricing plan
9.0
Spot Score

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What is Workbooks CRM?
Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.
Read more about Workbooks CRM9.8
Spot Score

ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Best for: SMB teams · Mid-market · Enterprise
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What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read more about ActiveCampaign9.2
Spot Score

WebEngage
Engage, convert, and personalize your web experience.
Best for: SMB teams · Mid-market · Enterprise
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What is WebEngage?
WebEngage is a cloud based Enterprise Marketing Automation and Personalization platform that helps you to engage with your website visitors, increase conversion rate, reduce bounce rate, increase subscribers & email leads in an effective way. This engagement software with its integration of ...
Read more about WebEngageWebEngage offers custom pricing plan

DentalCareLinks
Revolutionize your dental referrals with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is DentalCareLinks?
Introducing DentalCareLinks - the ultimate solution for effortless dental referrals. Say goodbye to traditional paper-based methods and hello to our revolutionary platform, designed to connect dentists, oral surgeons, orthodontists, periodontists, and all other oral care specialists. With ...
Read more about DentalCareLinksDentalCareLinks offers custom pricing plan
8.6
Spot Score

Upland Adestra
Boost your marketing strategy and convert leads faster.
Best for: Mid-market · Enterprise
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What is Upland Adestra?
Upland Adestra is the complete Marketing Automation Platform including powerful business-driven marketing automation software that helps businesses engage with prospects, nurture leads, and convert qualified leads into paying customers.
Read more about Upland AdestraUpland Adestra offers custom pricing plan

Medforce App Referral Management
Referral management made easy.
Best for: SMB teams · Mid-market · Enterprise
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What is Medforce App Referral Management?
Introducing Medforce App Referral Management – the ultimate healthcare solution for managing patient referrals. Our user-friendly platform streamlines the referral process, whether received via fax, email, phone or in-person. With Medforce, referrals are handled with precision, efficiency, and ...
Read more about Medforce App Referral ManagementMedforce App Referral Management offers custom pricing plan
7.8
Spot Score

MyGuestlist Marketing
Streamline and maximize event marketing success.
Best for: SMB teams · Mid-market · Enterprise
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What is MyGuestlist Marketing?
MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...
Read more about MyGuestlist MarketingMyGuestlist Marketing offers custom pricing plan
8.5
Spot Score
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What is Sugar Market?
Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.
Read more about Sugar MarketStarts from $1,000/User/Month
8.6
Spot Score

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What is zigihub?
zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...
Read more about zigihubStarts from $225/Month when Billed Yearly, also offers free forever plan
8.5
Spot Score

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What is Resulticks?
Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...
Read more about ResulticksResulticks offers custom pricing plan
8.3
Spot Score

cmercury
Streamline your marketing efforts with cMercury.
Best for: SMB teams · Mid-market · Enterprise
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What is cmercury?
cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...
Read more about cmercuryStarts from $74.25/Month when Billed Yearly, also offers free forever plan







