8.9
SpotScore
Listrak Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPR
SOC 2Listrak offers custom pricing plan
Rawlings
Elemis
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Poppin
Sportsmans WarehouseTrusted by teams including Rawlings
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
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Spotsaas Analysis for Listrak
Listrak is a marketing automation software widely used by email marketing managers and customer engagement teams in mid-market companies with multi-channel marketing needs. With a 4.4/5 rating from 223 reviews, it is broadly validated, indicating strong user satisfaction and reliability.
Users praise Listrak for its exceptional customer support, where knowledgeable account managers provide strategic advice and hands-on assistance. The intuitive drag-and-drop composer and user-friendly tools allow marketing teams to create targeted campaigns without coding expertise. However, a key limitation is its navigation and user interface, which can be unintuitive and present a steep learning curve for new users.
Quick facts about Listrak
What is Listrak?
Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS capabilities are available but currently less mature than the email channel.
Pricing
Listrak offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Listrak Software Demo
Listrak was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Listrak
- Use cases
- Ecommerce businesses, Retail marketing teams, Mid-market companies with multi-channel marketing needs
- Team types
- Email marketing managers, Marketing automation specialists
- Company size
- 51-500 employees, 501-2000 employees
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Listrak
Exceptional customer support with strategic, hands-on account management
Intuitive drag-and-drop campaign composer requiring no coding expertise
Advanced automation, segmentation, and personalization capabilities
Is Listrak right for you?
Best for mid-market ecommerce teams needing advanced email and multi-channel automation.
Choose Listrak if
- You require powerful segmentation and personalization for targeted email campaigns.
- Your team values hands-on, strategic customer support and onboarding assistance.
- You want an intuitive drag-and-drop campaign builder without coding skills.
Consider alternatives if
- You need advanced SMS marketing features and granular SMS segmentation.
- Your marketing team demands highly customizable, export-friendly reporting and data visualization.
What buyers should know before shortlisting Listrak
Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization.
Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, and detailed analytics tailored for optimizing customer engagement. A key highlight is the exceptional customer support, with knowledgeable account managers and a responsive team that consistently go the extra mile to ensure client success.
While the platform’s core offerings deliver considerable efficiency and revenue growth, some areas could benefit from refinement. The SMS features, though promising, currently lack the depth of segmentation available for email campaigns.
Navigation within the dashboard can be occasionally cumbersome, and users occasionally report frustrations with the intuitiveness of certain tools. However, these issues are largely mitigated by the dedicated support team and ongoing platform updates.
Overall, Listrak is a standout choice for businesses aiming to elevate their marketing efforts, combining powerful functionality with reliable, hands-on service.
Listrak pros and cons
- Listrak pros
Exceptional customer support with strategic, hands-on account management
Intuitive drag-and-drop campaign composer requiring no coding expertise
Advanced automation, segmentation, and personalization capabilities
- Listrak cons
User interface can be unintuitive with a steep learning curve for new users
Limited SMS marketing functionality compared to email tools
Ready to try it?
Get started with Listrak
Connect with the team for a personalised demo.
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What is the pricing of Listrak?
Listrak uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Listrak Pricing Plans
Weighing your options?
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Listrak reviews and ratings
Buyer sentiment
Buyers generally appreciate Listrak's powerful automation and excellent customer support but note challenges with the UI and SMS limitations.
What buyers like
- Customer support
- Ease of use
- Automation and personalization
Common complaints
- User interface complexity
- Limited SMS features
Are you using Listrak?
What users are saying
AU
Anonymous User
11/10/23
"Easy to understand with plenty of help along the way"
What do you like best about Listrak? Listrak's interface makes it so easy to pull off complex messaging strategies even if you have very little ...
Read more
BV
Brittany V
09/13/23
"Great Tool, Amazing Support"
What do you like best about Listrak? The Listrak services teams are top-notch. Whether it is our bi-monthly calls with our success manager or ...
Read more
AU
Anonymous User
09/11/23
"Growing with Listrak"
What do you like best about Listrak? Listrak's support is unmatched! Their friendly, expert team helps us accomplish exactly what we want. I ...
Read more
AU
Anonymous User
09/06/23
"Effortless Optimization and Efficiency"
What do you like best about Listrak? Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing ...
Read more
AU
Anonymous User
09/06/23
"Effortless Optimization and Efficiency"
What do you like best about Listrak? Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing ...
Read more
SR
Susan R
08/10/23
"Versatile platform and amazing customer service"
What do you like best about Listrak? Listrak provides solid technology to bridge the entire e-commerce environment making it easy to segment to ...
Read more
- See if Listrak fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of Listrak?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Listrak security and data handling
Key compliance certifications and security features for IT and security teams evaluating Listrak.
Certifications
Security features
Developer & data
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Listrak Customers
Rawlings
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Ooscar
Poppin
Sportsmans Warehouse
Journelle
Dooney and Bourke
Stella and Dot
Paige
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Listrak Support Options
Frequently Asked Questions About Listrak
Common questions buyers ask before choosing Listrak.
Listrak is a Marketing Automation Software. Listrak offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Listrak is a strong fit if: You require powerful segmentation and personalization for targeted email campaigns.; Your team values hands-on, strategic customer support and onboarding assistance.. Consider alternatives if: You need advanced SMS marketing features and granular SMS segmentation.; Your marketing team demands highly customizable, export-friendly reporting and data visualization..
Buyers commonly note the following limitations of Listrak: User interface can be unintuitive with a steep learning curve for new users; Limited SMS marketing functionality compared to email tools; Reporting features lack robust customization and ease of exporting.
Some top alternatives to Listrak includes Outgrow, ActiveCampaign, CleverTap, Moosend and Zoho Marketing Automation.
Listrak offers Quotation Based pricing model
The starting price is not disclosed by Listrak. You can visit Listrak pricing page to get the latest pricing.
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].