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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 61-80 out of 274

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

8.5

SpotScore

Launch by Adobe - Tag Management Software

Launch by Adobe

Effortlessly manage your website's tags with ease.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

3.5

Add to compare

What is Launch by Adobe?

Adobe Launch is a new tag management solution from Adobe that makes it easy for marketers to implement tags on web sites, manage tags on their sites, and export their data. The software gives marketers the ability to control when and how many Adobe tags appear on their pages so they can ...

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Launch by Adobe offers custom pricing plan

8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

Read more about Fortifi
Free TrialTry Free →·

Starts from $50/Month

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8.5

SpotScore

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

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What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

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Resulticks offers custom pricing plan

8.5

SpotScore

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is RD Station?

RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...

Read more about RD Station
Free TrialTry Free →

8.5

SpotScore

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Sugar Market?

Sugar Market is a marketing automation platform for small to mid-sized marketing teams that need email campaign management, lead scoring, and drip nurture programs without enterprise-level complexity. It automates personalized campaigns using merge-tag variables and conditional workflow logic, ...

Read more about Sugar Market
Free Trial·

Starts from $1,000/User/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.5

SpotScore

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

Best for: SMB teams · Mid-market · Enterprise

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What is Taplytics?

Taplytics is an A/B testing and campaign personalization platform for product and marketing teams at mobile and web companies who need to run data-driven experiments on user experiences. It provides a drag-and-drop campaign builder and inline editing for landing pages so teams can deploy and ...

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Taplytics offers custom pricing plan

8.5

SpotScore

Iterable

Iterable

Streamline your marketing efforts with Iterable.

Best for: SMB teams · Mid-market · Enterprise

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What is Iterable?

Iterable is a multi-channel marketing automation platform for growth and lifecycle marketers at mid-to-large consumer brands running personalized campaigns across email, SMS, and push notifications. Its visual journey builder and AI-powered send-time optimization let non-technical teams build ...

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Iterable offers custom pricing plan

8.5

SpotScore

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

Best for: SMB teams · Mid-market

Start Free Trial

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What is LeadFox?

LeadFox is a landing page and email marketing platform for small business owners, freelancers, and SMB marketers who need to build lead capture pages, autoresponder sequences, and newsletters without technical resources. It covers the core conversion funnel — landing pages, email automation, ...

Read more about LeadFox
Free TrialTry Free →·

Starts from $49.95/Month when Billed Yearly

8.5

SpotScore

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SaleCycle?

SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...

Read more about SaleCycle
Free Trial·

SaleCycle offers custom pricing plan

8.5

SpotScore

Beeketing - Marketing Automation Software

Beeketing

Streamline your marketing process with ease.

Best for: SMB teams · Mid-market

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What is Beeketing?

Beeketing is an all in one solution that automates your marketing process from leads to delivery. It gives you insights into your current customer base, which then allows you to better engage them into the life cycle of your pipeline.It's a simple marketing automation platform that can be ...

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Beeketing offers custom pricing plan

8.5

SpotScore

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jumplead?

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

Read more about Jumplead
Free Trial·

Starts from $24/Month, also offers free forever plan

8.4

SpotScore

Magic Pixel - Tag Management Software

Magic Pixel

Unlock the secrets of customer data.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

5.0

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What is Magic Pixel?

Magic Pixel provides a convenient solution to extract powerful insights from first-party customer data. Perfectly efficient for client-side and server-side tagging, Magic Pixel helps you track every single move of your customers. Web and mobile app tagging will give you a great advantage over ...

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Magic Pixel offers custom pricing plan

8.4

SpotScore

Force24 - Marketing Automation Software

Force24

Transforming your marketing game, one campaign at a time.

Best for: Mid-market

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What is Force24?

Introducing Force24, the ultimate marketing automation solution in a saturated market. Our team of skilled experts specializes in lead nurturing and creative strategies, leveraging our exclusive automation platform to drive successful cross-channel campaigns. We provide a comprehensive managed ...

Read more about Force24

8.4

SpotScore

SutiCRM - CRM Software

SutiCRM

Maximize your sales potential with SutiCRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SutiCRM?

SutiCRM is a straightforward CRM for small businesses and early-stage startups that need basic lead, contact, and opportunity management without the learning curve of larger platforms. It provides a clean, easy-to-learn interface suited for teams adopting a CRM for the first time. Larger ...

Read more about SutiCRM
Free TrialTry Free →·

Starts from $10/User/Month

8.4

SpotScore

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Akero?

Akero is a marketing automation platform for physical service businesses — gyms, salons, and local service providers — that need affordable, low-complexity tools for customer engagement and retention. It automates customer follow-up and integrates with existing email marketing or CRM platforms ...

Read more about Akero

Akero offers custom pricing plan

8.4

SpotScore

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Swift Digital Suite?

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

Read more about Swift Digital Suite

Swift Digital Suite offers custom pricing plan

8.4

SpotScore

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kizen?

Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...

Read more about Kizen
Free TrialTry Free →·

Starts from $20/Month

8.4

SpotScore

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Plumb5?

Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It links campaign activity to ROI metrics and supports personalization across ...

Read more about Plumb5
Free Trial·

Plumb5 offers custom pricing plan

8.4

SpotScore

LeadBI - Marketing Automation Software

LeadBI

Unlock your sales potential with LeadBI.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is LeadBI?

LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...

Read more about LeadBI

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].