Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 61-80 out of 273
8.5
Spot Score

Launch by Adobe
Effortlessly manage your website's tags with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Launch by Adobe?
Adobe Launch is a new tag management solution from Adobe that makes it easy for marketers to implement tags on web sites, manage tags on their sites, and export their data. The software gives marketers the ability to control when and how many Adobe tags appear on their pages so they can ...
Read more about Launch by AdobeLaunch by Adobe offers custom pricing plan
8.5
Spot Score

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What is Fortifi?
Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...
Read more about Fortifi8.5
Spot Score

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What is Resulticks?
Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...
Read more about ResulticksResulticks offers custom pricing plan

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8.5
Spot Score

RD Station
Power up your marketing efforts effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is RD Station?
RD Station is marketing automation software that allows you to build, track, convert and close more leads.It is a simple to use web and desktop software that allows you to attract, convert and close more customers with automated marketing.
Read more about RD Station8.5
Spot Score
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What is Sugar Market?
Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.
Read more about Sugar MarketStarts from $1,000/User/Month
8.5
Spot Score

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What is Taplytics?
TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis, and Inline editing features to build complete landing page forms with ease.
Read more about TaplyticsTaplytics offers custom pricing plan
8.5
Spot Score

Iterable
Streamline your marketing efforts with Iterable.
Best for: SMB teams · Mid-market · Enterprise
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What is Iterable?
Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they need to nurture leads into customers.
Read more about IterableIterable offers custom pricing plan
8.5
Spot Score

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What is LeadFox?
LeadFox is an affordable marketing automation software for small business owners and freelancer. It allows you to build landing pages, auto-responder sequence, track marketing performance, publish a newsletter, extract leads and send follow up emails.
Read more about LeadFox8.5
Spot Score

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What is SaleCycle?
SaleCycle is an advanced, cloud-based marketing automation software that integrates with third party applications and offers a wealth of ready-to- use out-of-the-box features, including lead generation, product tours, automations, email marketing, landing page builders and mobile campaigns.
Read more about SaleCycleSaleCycle offers custom pricing plan
8.5
Spot Score

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What is Beeketing?
Beeketing is an all in one solution that automates your marketing process from leads to delivery. It gives you insights into your current customer base, which then allows you to better engage them into the life cycle of your pipeline.It's a simple marketing automation platform that can be ...
Read more about BeeketingBeeketing offers custom pricing plan
8.5
Spot Score

Jumplead
Boost leads, convert customers, increase sales.
Best for: SMB teams · Mid-market · Enterprise
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What is Jumplead?
Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...
Read more about JumpleadStarts from $24/Month, also offers free forever plan
8.4
Spot Score
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What is Magic Pixel?
Magic Pixel provides a convenient solution to extract powerful insights from first-party customer data. Perfectly efficient for client-side and server-side tagging, Magic Pixel helps you track every single move of your customers. Web and mobile app tagging will give you a great advantage over ...
Read more about Magic PixelMagic Pixel offers custom pricing plan
8.4
Spot Score

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What is Force24?
Introducing Force24, the ultimate marketing automation solution in a saturated market. Our team of skilled experts specializes in lead nurturing and creative strategies, leveraging our exclusive automation platform to drive successful cross-channel campaigns. We provide a comprehensive managed ...
Read more about Force248.4
Spot Score

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What is SutiCRM?
SutiCRM is a CRM that was designed from the ground up to be simple and intuitive for small businesses and startups. It provides everything you need to know about your leads, opportunities, accounts and contacts.
Read more about SutiCRM8.4
Spot Score

Akero
Streamline customer engagement & retention with Akero.
Best for: SMB teams · Mid-market · Enterprise
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What is Akero?
Akero is a marketing automation software for physical service businesses. Akero streamlines the engagement and retention process, allowing you to personalize every interaction with your customers. It's easy-to-use, affordable and works with any email marketing or CRM platform.
Read more about AkeroAkero offers custom pricing plan
8.4
Spot Score

Swift Digital Suite
Streamline your marketing with Swift Digital Suite.
Best for: SMB teams · Mid-market · Enterprise
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What is Swift Digital Suite?
Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...
Read more about Swift Digital SuiteSwift Digital Suite offers custom pricing plan
8.4
Spot Score

Kizen
Streamline your sales and marketing efforts for success.
Best for: SMB teams · Mid-market · Enterprise
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What is Kizen?
Kizen is a cloud-based marketing automation software solution that replaces your outdated CRM, marketing platform, email marketing and sales funnels. Kizen dramatically simplifies your campaign, removes the tedious tasks of contacting customers and converts more leads into customers.
Read more about Kizen8.4
Spot Score

Plumb5
Unleash data to build lasting customer connections.
Best for: SMB teams · Mid-market · Enterprise
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What is Plumb5?
Plumb5, marketing automation software that helps businesses create profitable customer relationships. It is built on a powerful, open and flexible technology platform that enables users to use their own data and content to design automated marketing programs.
Read more about Plumb5Plumb5 offers custom pricing plan
8.4
Spot Score

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What is LeadBI?
LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...
Read more about LeadBI8.4
Spot Score

LeadSquared Marketing Automation
Unleash the full potential of your marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is LeadSquared Marketing Automation?
LeadSquared is a powerful all-in-one software platform designed to streamline your marketing efforts. It combines CRM, marketing automation, email marketing, and lead generation into one easy-to-use application.
Read more about LeadSquared Marketing AutomationLeadSquared Marketing Automation offers custom pricing plan







