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List of Marketing Automation Software

What is Marketing Automation Software?

Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely...  Read more

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Researched and Edited by Rajat Gupta

Last updated: June 2025

Marketing Automation Software overview

Read buyer's guide
page-author

Researched and Edited by Rajat Gupta

Last updated: June 2025

Common Features

  • Campaign Segmentation

  • Analytics (ROI Tracking)

  • Email Drip Campaigns

  • Website Visitor Tracking

+ 69 more

Unique Features

  • Contact Database

  • Order Management

  • Document Management

  • Content Management

+ 133 more

Pricing

  • 46% Software offers Free Trial

  • 19% Software offers Freemium

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Showing 61-80 out of 235

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List of the Top Marketing Automation Software as of June 2025

8.5

Spot Score

Sprout24

Sprout24

Empowering your decision making, one software at a time.

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Product Description

Introducing Sprout24, a cutting-edge software research solution empowering professionals to uncover contextual insights about products before committing to a purchase. Going beyond superficial reviews, Sprout24 delves into the depths of software evaluation, providing trustworthy and meticulous ...

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Pricing

Sprout24 offers custom pricing plan

8.5

Spot Score

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

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3.8

(86)

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Product Description

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

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Pricing

Free Trial available, Try Now

Starts from $23/Month when Billed Yearly

Pros & Cons

  • User-friendly and intuitive interface, making it easy to use even for beginners.

  • Seamless integration with Zoho CRM and other Zoho applications, ensuring smooth workflows.

  • Comprehensive automation features, saving time and effort in managing campaigns.

  • Behavioral targeting and advanced campaign personalization improve customer engagement.

  • Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

  • Steep learning curve for new users when exploring the entire spectrum of features.

8.5

Spot Score

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

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4.8

(10)

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Product Description

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

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Pricing

Free Trial available, Try Now

Starts from $50/Month

Pros & Cons

  • Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.

  • All-in-one platform that integrates billing, CRM, ticketing, live chat, email, and phone communication, reducing the need for multiple applications.

  • Simplifies customer data management by keeping everything organized in a single space, improving productivity and efficiency.

  • Automates tasks like ticket creation and support processes, significantly enhancing operational flow and customer satisfaction.

  • Frequent updates can result in system breakdowns, impacting both clients and customers.

  • The application can occasionally experience slowness and crashes, particularly during data-intensive tasks.

8.5

Spot Score

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

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4.4

(9)

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Product Description

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

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Pricing

Resulticks offers custom pricing plan

8.5

Spot Score

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

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4.5

(25)

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Product Description

RD Station is marketing automation software that allows you to build, track, convert and close more leads.It is a simple to use web and desktop software that allows you to attract, convert and close more customers with automated marketing.

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Pricing

Free Trial available, Try Now

Pros & Cons

  • Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.

  • User-friendly and intuitive interface, accessible for users with varying technical skills.

  • Provides actionable insights and analytics, enabling better marketing strategies and decision-making.

  • Comprehensive set of tools including CRM integration, landing pages, and social media tracking, consolidating workflows in one platform.

  • Some users find initial setup and learning curve challenging without prior experience or guidance.

  • Limited advanced features or flexibility compared to other high-tier competitors in the marketing software space.

8.5

Spot Score

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

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4.4

(25)

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Product Description

Sugar is marketing automation software designed to help businesses move leads from point A to point B and into customers. The platform makes email marketing, lead scoring, nurturing, follow-up, drip campaigns, and reporting seamless.

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Pricing

Free Trial available

Starts from $1,000/User/Month

Pros & Cons

  • Comprehensive marketing automation platform with robust features for email marketing, campaign management, reporting, and analytics.

  • Effective lead tracking system and personalization options, including merge tags and customization of sender details.

  • User-friendly for specific tasks like email building and data visualization, saving time for small and mid-sized teams.

  • Strong reporting features that aid in decision-making and offer valuable insights for marketing and sales alignment.

  • The user interface can be complex and has a steep learning curve, often requiring expert training or technical expertise.

  • Email builder and form tools have limitations, such as formatting challenges, restricted layouts, and lack of image uploads.

8.5

Spot Score

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

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4.3

(5)

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Product Description

TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis, and Inline editing features to build complete landing page forms with ease.

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Pricing

Taplytics offers custom pricing plan

8.5

Spot Score

Iterable

Iterable

Streamline your marketing efforts with Iterable.

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Product Description

Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they need to nurture leads into customers.

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Pricing

Iterable offers custom pricing plan

Pros & Cons

  • Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently.

  • Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels.

  • Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort.

  • Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused.

  • Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities.

  • Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.

8.5

Spot Score

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

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4.5

(12)

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Product Description

LeadFox is an affordable marketing automation software for small business owners and freelancer. It allows you to build landing pages, auto-responder sequence, track marketing performance, publish a newsletter, extract leads and send follow up emails.

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Pricing

Free Trial available, Try Now

Starts from $49.95/Month when Billed Yearly

Pros & Cons

  • Easy-to-use interface with minimal learning curve, even for non-developers or those without technical expertise.

  • All-in-one marketing automation suite, including landing page creation, email campaigns, and tracking, streamlining workflows.

  • Excellent customer support, highly responsive, available 24/7, and quick to resolve issues.

  • Saves significant time by automating repetitive marketing tasks and centralizing marketing efforts.

  • Some advanced functionalities, such as mass SMS campaigns and broader integrations, are missing.

  • Inconsistent outcomes for similar campaigns, potentially impacting target market reach.

8.5

Spot Score

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

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3.3

(42)

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Product Description

SaleCycle is an advanced, cloud-based marketing automation software that integrates with third party applications and offers a wealth of ready-to- use out-of-the-box features, including lead generation, product tours, automations, email marketing, landing page builders and mobile campaigns.

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Pricing

Free Trial available

SaleCycle offers custom pricing plan

Pros & Cons

  • Excellent customer support with highly attentive and proactive account managers, fostering strong client relationships.

  • Effective in recovering lost sales from cart abandonment, providing a strong ROI and immediate revenue benefits.

  • Easy-to-use dashboard that simplifies data tracking and campaign management.

  • Strong focus on continuous improvement through A/B testing, performance reviews, and optimization initiatives.

  • Reporting interface and analytics can be improved to be more intuitive and detailed for users.

  • Integration challenges with certain internal systems, limiting seamless connectivity for some clients.

8.5

Spot Score

Beeketing - Marketing Automation Software

Beeketing

Streamline your marketing process with ease.

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3.4

(16)

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Product Description

Beeketing is an all in one solution that automates your marketing process from leads to delivery. It gives you insights into your current customer base, which then allows you to better engage them into the life cycle of your pipeline.It's a simple marketing automation platform that can be ...

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Pricing

Beeketing offers custom pricing plan

Pros & Cons

  • Enhances e-commerce performance with tools for upselling, cross-selling, and personalized targeting, which improve sales and user experience.

  • Intuitive and simple to use, benefiting both beginners and experienced users in e-commerce.

  • Automates tedious marketing and e-commerce tasks, saving time and boosting efficiency.

  • Improves marketing campaigns via automation, offering seamless plug-and-play functionality.

  • High price point, deemed overly expensive compared to alternative tools in the market.

  • Limited flexibility in some features (e.g., popup formatting and automation options for email and social media campaigns).

8.5

Spot Score

Jumplead - Marketing Automation Software

Jumplead

Boost leads, convert customers, increase sales.

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4.1

(6)

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Product Description

Jumplead is cloud-based marketing automation software that helps companies like yours generate more leads, get more customers and make more sales. With Jumplead, you can send emails, track how many people open your messages, which links they click on within the email and most importantly, how ...

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Pricing

Free Trial available

Starts from $24/Month, also offers free forever plan

8.4

Spot Score

Force24 - Marketing Automation Software

Force24

Transforming your marketing game, one campaign at a time.

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Product Description

Introducing Force24, the ultimate marketing automation solution in a saturated market. Our team of skilled experts specializes in lead nurturing and creative strategies, leveraging our exclusive automation platform to drive successful cross-channel campaigns. We provide a comprehensive managed ...

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Pros & Cons

  • Intuitive and user-friendly interface, with a drag-and-drop journey builder simplifying campaign creation.

  • Exceptional customer support, including quick responses and hands-on account management that goes the extra mile.

  • Seamless integration capabilities with CRMs and other tools, reducing manual interventions and streamlining workflows.

  • Advanced automated journey and campaign management features, enabling effortless execution of complex marketing strategies.

  • High pricing and additional fees for features that are not standard, leading to perceptions of poor value for money.

  • Reports of a clunky experience or occasional complexity, especially for newcomers or without adequate training.

8.4

Spot Score

SutiCRM - CRM Software

SutiCRM

Maximize your sales potential with SutiCRM.

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4.5

(3)

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Product Description

SutiCRM is a CRM that was designed from the ground up to be simple and intuitive for small businesses and startups. It provides everything you need to know about your leads, opportunities, accounts and contacts.

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Pricing

Free Trial available, Try Now

Starts from $10/User/Month

8.4

Spot Score

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

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4.3

(4)

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Product Description

Akero is a marketing automation software for physical service businesses. Akero streamlines the engagement and retention process, allowing you to personalize every interaction with your customers. It's easy-to-use, affordable and works with any email marketing or CRM platform.

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Pricing

Akero offers custom pricing plan

8.4

Spot Score

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

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4.6

(16)

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Product Description

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

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Pricing

Swift Digital Suite offers custom pricing plan

Pros & Cons

  • Intuitive and user-friendly interface, making key features accessible with minimal effort.

  • Strong email marketing automation and scheduling capabilities simplify marketing tasks.

  • Comprehensive survey tools enhance user engagement and provide actionable customer insights.

  • Effective communication features enable better interaction with clients and employees.

  • New users may require guidance or support to understand the tool's full range of capabilities.

  • Customization and feature-rich tools can be overwhelming for non-technical users.

8.4

Spot Score

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

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4.6

(40)

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Product Description

Kizen is a cloud-based marketing automation software solution that replaces your outdated CRM, marketing platform, email marketing and sales funnels. Kizen dramatically simplifies your campaign, removes the tedious tasks of contacting customers and converts more leads into customers.

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Pricing

Free Trial available, Try Now

Starts from $1,950/Month

Pros & Cons

  • Provides robust marketing automation tools, including email campaigns, behavioral tracking, and customizable workflows, enabling businesses to streamline operations and boost productivity.

  • Highly customizable platform with flexibility to adapt to different business needs, making it a great fit for organizations of varying sizes and industries.

  • Intuitive and user-friendly interface, allowing users with minimal training to navigate and use the system effectively.

  • Strong customer support team offering proactive assistance, ensuring smooth adoption and resolving technical issues quickly.

  • Premium plans are costly, making it less accessible for small or young businesses.

  • Certain features, such as reporting flexibility and advanced dashboard customization, need improvements to meet diverse user demands.

8.4

Spot Score

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

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4.0

(34)

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Product Description

Plumb5, marketing automation software that helps businesses create profitable customer relationships. It is built on a powerful, open and flexible technology platform that enables users to use their own data and content to design automated marketing programs.

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Pricing

Free Trial available

Plumb5 offers custom pricing plan

Pros & Cons

  • Real-time engagement tools and analytics enable meaningful customer interactions and efficient lead conversions.

  • Unified platform consolidates data from multiple sources, providing actionable insights for informed decision-making.

  • Automation features reduce manual efforts, improving productivity and lead capture.

  • Affordable solution for small to mid-sized businesses, offering value for money compared to competitors.

  • Challenging for new users to adapt due to steep learning curve; training and support often required.

  • Custom reporting and dashboards are limited and not intuitive, making data analysis cumbersome.

8.4

Spot Score

LeadBI - Marketing Automation Software

LeadBI

Unlock your sales potential with LeadBI.

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4.5

(3)

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Product Description

LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...

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8.4

Spot Score

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

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4.4

(60)

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Product Description

LeadSquared is a powerful all-in-one software platform designed to streamline your marketing efforts. It combines CRM, marketing automation, email marketing, and lead generation into one easy-to-use application.

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Pricing

Free Trial available

LeadSquared Marketing Automation offers custom pricing plan

Pros & Cons

  • User-friendly and intuitive interface, making it easy for beginners and non-technical users to navigate and use effectively.

  • Excellent lead tracking and management features, including lifecycle segmentation, advanced filtering options, and smart views.

  • Integrates seamlessly with multiple platforms like Zapier and offers customizable lead capture forms for effective management.

  • Robust tools for marketing automation, such as bulk email/SMS campaigns, drip campaigns, and customizable landing pages.

  • The system can be overwhelming for new users due to numerous features and functionalities.

  • Reporting and analytics capabilities require improvement; more customization and detailed insights are needed.

Marketing Automation Software Buyer's Guide

Buyers Guide for Marketing Automation Software (2024)

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].