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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 41-60 out of 140

Scanova

Scanova

Scan. Generate. Engage.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

Add to compare

What is Scanova?

QR Code Generator

Read more about Scanova
Free Trial

8.3

Spot Score

Retargeting.biz - Marketing Automation Software

Retargeting.biz

Maximize conversions with automated emails.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Retargeting.biz?

Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...

Read more about Retargeting.biz
Free TrialTry Free →·

Starts from $85/Month

8.4

Spot Score

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Swift Digital Suite?

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

Read more about Swift Digital Suite

Swift Digital Suite offers custom pricing plan

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8.4

Spot Score

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kizen?

Kizen is a cloud-based marketing automation software solution that replaces your outdated CRM, marketing platform, email marketing and sales funnels. Kizen dramatically simplifies your campaign, removes the tedious tasks of contacting customers and converts more leads into customers.

Read more about Kizen
Free TrialTry Free →·

Starts from $20/Month

CallHub

CallHub

Power your campaigns with seamless organization.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is CallHub?

"An integrated platform for campaigning and organizing"

Read more about CallHub

CallHub offers custom pricing plan

8.9

Spot Score

Netcore - Marketing Automation Software

Netcore

Revolutionize customer engagement with Netcore.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Netcore?

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

Read more about Netcore

Netcore offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.2

Spot Score

ExpertSender - Marketing Automation Software

ExpertSender

Maximize conversions with powerful marketing automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is ExpertSender?

ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar

Read more about ExpertSender

ExpertSender offers custom pricing plan

8.7

Spot Score

GoSquared - CRM Software

GoSquared

Convert visitors into customers with real-time website monitoring.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is GoSquared?

GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring to your website, helping you to convert visitors into customers and find out who is visiting your website.

Read more about GoSquared

Starts from $29/Month, also offers free forever plan

7.6

Spot Score

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

8.2

Spot Score

DotcomPal - Marketing Automation Software

DotcomPal

Automate your marketing for maximum impact!

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

Watch Demo

What is DotcomPal?

DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...

Read more about DotcomPal

Starts from $27/Month when yearly, also offers free forever plan

8.4

Spot Score

SutiCRM - CRM Software

SutiCRM

Maximize your sales potential with SutiCRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SutiCRM?

SutiCRM is a CRM that was designed from the ground up to be simple and intuitive for small businesses and startups. It provides everything you need to know about your leads, opportunities, accounts and contacts.

Read more about SutiCRM
Free TrialTry Free →·

Starts from $10/User/Month

9.8

Spot Score

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.5

Spot Score

LeadFox - Marketing Automation Software

LeadFox

Streamline marketing, convert leads, and boost sales.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is LeadFox?

LeadFox is an affordable marketing automation software for small business owners and freelancer. It allows you to build landing pages, auto-responder sequence, track marketing performance, publish a newsletter, extract leads and send follow up emails.

Read more about LeadFox
Free TrialTry Free →·

Starts from $49.95/Month when Billed Yearly

ReferralMD - Referral Management Software

ReferralMD

Streamline healthcare referrals with intelligent automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is ReferralMD?

ReferralMD is a leading referral management software designed for enterprise healthcare. It ensures HIPAA compliance and effectively resolves the challenges of interoperability through personalized intelligence and automation. With its advanced features, it is considered the top choice for ...

Read more about ReferralMD

ReferralMD offers custom pricing plan

8.3

Spot Score

LinkedCamp - Marketing Automation Software

LinkedCamp

Streamline your outreach, revolutionize your sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is LinkedCamp?

Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...

Read more about LinkedCamp
Free TrialTry Free →·

Starts from $69/Month

7.9

Spot Score

Outfunnel - Marketing Automation Software

Outfunnel

Maximize conversions and sales with Outfunnel.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Outfunnel?

Outfunnel is the complete solution for conversion rate optimization and managing online leads. It combines state-of-the-art automation technology with conversion tracking and advertorial writing to create a powerful outpost for taking your site from lead generation to sales generating.

Read more about Outfunnel
Free TrialTry Free →·

Starts from $19/Month

8.5

Spot Score

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is RD Station?

RD Station is marketing automation software that allows you to build, track, convert and close more leads.It is a simple to use web and desktop software that allows you to attract, convert and close more customers with automated marketing.

Read more about RD Station
Free TrialTry Free →

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

7.9

Spot Score

Redeye Contour - Marketing Automation Software

Redeye Contour

Connect, engage, and grow your sales.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Redeye Contour?

Redeye Contour is more than marketing automation. It is a business software that helps you stay in touch with your target audience, and the AI-powered consumer behavior prediction helps your sales team organize the engagement within a good budget.

Read more about Redeye Contour

Redeye Contour offers custom pricing plan

8.6

Spot Score

Braze - Marketing Automation Software

Braze

Drive conversions with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Braze?

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...

Read more about Braze

Braze offers custom pricing plan

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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