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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 41-60 out of 143

DashClicks - New SaaS Software

DashClicks

Simplify Your Digital Marketing Efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is DashClicks?

DashClicks is a powerful, unified solution for digital marketing agencies. It provides convenience by bringing together multiple software programs in one dedicated platform, boasting a white label option which enables agencies to customise the platform with their own branding. DashClicks allows ...

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Free TrialTry Free →·

Starts from $199/month when monthly, also offers free forever plan

7.7

SpotScore

Ayna - Marketing Automation Software

Ayna

Unleash your online business potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ayna?

Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...

Read more about Ayna
Free TrialTry Free →·

Starts from $539/Year

9.2

SpotScore

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is EngageBay?

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

Read more about EngageBay

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

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8.3

SpotScore

Cinch Marketing Automation - Marketing Automation Software

Cinch Marketing Automation

Streamline your marketing efforts. Achieve maximum results.

Best for: SMB teams · Mid-market · Enterprise

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What is Cinch Marketing Automation?

Cinch Marketing Automation is a simple, affordable marketing automation tool for small business marketing teams that need to create, run, and track campaigns without a complex implementation process. Its web-based interface lowers the barrier for teams without dedicated marketing operations ...

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Cinch Marketing Automation offers custom pricing plan

8.4

SpotScore

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

Best for: SMB teams · Mid-market · Enterprise

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What is Swift Digital Suite?

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

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Swift Digital Suite offers custom pricing plan

9.2

SpotScore

Metadata logo

Metadata

AI-driven B2B demand generation platform that automates paid media optimization

See Plans & Pricing

4.6

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watch-demo

Watch Demo

What is Metadata?

Metadata is a B2B demand generation platform that automates paid advertising campaigns on LinkedIn, Facebook, and Google by using AI to continuously test audiences, creatives, and budget allocations — replacing the manual optimization work that takes marketing teams hours per week. It connects ...

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Starts from Custompaid when % of ad spend

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

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Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

8.3

SpotScore

Retargeting.biz - Marketing Automation Software

Retargeting.biz

Maximize conversions with automated emails.

Best for: SMB teams · Mid-market · Enterprise

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What is Retargeting.biz?

Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...

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Free TrialTry Free →·

Starts from $85/Month

8.4

SpotScore

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Kizen?

Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...

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Free TrialTry Free →·

Starts from $20/Month

8.2

SpotScore

ExpertSender - Marketing Automation Software

ExpertSender

Maximize conversions with powerful marketing automation.

Best for: SMB teams · Mid-market · Enterprise

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What is ExpertSender?

ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar

Read more about ExpertSender

ExpertSender offers custom pricing plan

Scanova

Scanova

Scan. Generate. Engage.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

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What is Scanova?

Scanova is a QR code generation and management platform for marketing teams, retailers, and event organizers who need trackable QR codes for campaigns, product packaging, or signage. It creates static and dynamic QR codes that can be updated after printing, and provides scan analytics to ...

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Free Trial
CallHub

CallHub

Power your campaigns with seamless organization.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is CallHub?

CallHub is a multi-channel outreach platform for political campaign teams, nonprofits, and advocacy organizations running large-scale phone banking, SMS, and email contact programs. It automates dialing, text broadcasts, and email outreach from a single platform, reducing the manual ...

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CallHub offers custom pricing plan

8.9

SpotScore

Netcore - Marketing Automation Software

Netcore

Revolutionize customer engagement with Netcore.

Best for: SMB teams · Mid-market · Enterprise

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What is Netcore?

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

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Netcore offers custom pricing plan

Viral Loops - New SaaS Software

Viral Loops

Create viral buzz with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Viral Loops?

Viral Loops enables marketers and creators an effortless way to launch ranking competitions, pre-launch campaigns, and referral programs with its easy-to-use platform. It comes with various pre-made templates, so all you need to set it up is a few clicks. Invite your friends to join in the fun ...

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Free TrialTry Free →·

Starts from $49

8.3

SpotScore

cmercury - Marketing Automation Software

cmercury

Streamline your marketing efforts with cMercury.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is cmercury?

cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...

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Starts from $74.25/Month when Billed Yearly, also offers free forever plan

8.7

SpotScore

GoSquared - CRM Software

GoSquared

Convert visitors into customers with real-time website monitoring.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is GoSquared?

GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptions. It solves the problem of stitching together analytics, chat, and CRM by ...

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Starts from $29/Month, also offers free forever plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

8.2

SpotScore

DotcomPal - Marketing Automation Software

DotcomPal

Automate your marketing for maximum impact!

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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watch-demo

Watch Demo

What is DotcomPal?

DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...

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Starts from $27/Month when yearly, also offers free forever plan

8.4

SpotScore

SutiCRM - CRM Software

SutiCRM

Maximize your sales potential with SutiCRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is SutiCRM?

SutiCRM is a straightforward CRM for small businesses and early-stage startups that need basic lead, contact, and opportunity management without the learning curve of larger platforms. It provides a clean, easy-to-learn interface suited for teams adopting a CRM for the first time. Larger ...

Read more about SutiCRM
Free TrialTry Free →·

Starts from $10/User/Month

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].