Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely... Read more
Researched and Edited by Rajat Gupta
Last updated: June 2025
Researched and Edited by Rajat Gupta
Last updated: June 2025
Common Features
Campaign Segmentation
Analytics (ROI Tracking)
Email Drip Campaigns
Website Visitor Tracking
+ 69 more
Unique Features
Contact Database
Order Management
Document Management
Content Management
+ 133 more
Pricing
46% Software offers Free Trial
19% Software offers Freemium
Featured Product
Showing 41-60 out of 235
8.8
Spot Score
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Product Description
Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...
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Free Trial available, Try Now
Starts from $39/Month
8.7
Spot Score
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Product Description
Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...
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Free Trial available, Try Now
Starts from $99/Month
Pros & Cons
Easy-to-use interface with intuitive visual journey builder, making automation simple even for non-experts.
Exceptional customer support with fast response times, enhancing user experience.
Highly efficient for creating email marketing campaigns and managing bulk email tasks, saving time and effort.
Effective automation features, including CRM and marketing functionalities, helping businesses personalize communications and nurture customer relationships.
Initial learning curve for setting up complex journeys or leveraging advanced features can be challenging for new users.
Some users report occasional bugs and cluttered functionality, which can hinder smooth usage.
8.7
Spot Score
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Product Description
Oracle CX Marketing, the ultimate Marketing Cloud for businesses, is designed to streamline cross-channel marketing efforts by bringing together customer and prospect data into one cohesive view. Gain real-time insights to effectively engage, convert, and nurture buyer relationships, resulting ...
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Oracle CX Marketing offers custom pricing plan
8.7
Spot Score
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Product Description
GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring to your website, helping you to convert visitors into customers and find out who is visiting your website.
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Starts from $29/Month, also offers free forever plan
Pros & Cons
Intuitive and user-friendly interface, making it easy for both beginners and advanced users to navigate and customize.
Real-time analytics and detailed reporting, offering actionable insights and helping track customer behavior effectively.
Integration with popular platforms like WordPress and Zapier, enhancing its utility and compatibility.
Powerful marketing automation features, including lead scoring, segmentation, and targeted messaging, boosting productivity and campaign efficiency.
Mobile application performance is inconsistent and less effective than the desktop version, needing improvements.
Limited scalability for larger enterprises, with features better suited for small to medium-sized businesses.
8.7
Spot Score
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Product Description
Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...
Read more8.7
Spot Score
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Product Description
eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.
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eTrigue offers custom pricing plan
8.7
Spot Score
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Product Description
ClickDimensions is state-of-the-art marketing automation software. It allows marketers to track, segment and create content & messages for leads and customers across web, social, email, mobile, print as well as transact on the website directly from the system.
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ClickDimensions offers custom pricing plan
Pros & Cons
Seamlessly integrates with Microsoft Dynamics 365, making it easy to centralize marketing efforts and customize contact lists.
User-friendly interface suitable for non-technical users, allowing easy tracking, management, and campaign automation.
Efficient email marketing capabilities, including tracking open rates, clicks, and advanced analytics.
Offers diverse marketing tools such as templates, event tracking, campaign automation, and landing pages for better marketing outcomes.
Poor customer support experiences, including long resolution times and inadequate accountability from the support team.
Frequent product defects, unresolved bugs, and inconsistencies in email formatting reduce reliability and trust.
8.7
Spot Score
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Product Description
Hey Oliver is a modern, easy to use, marketing automation tool. The software allows your business to create fully automated follow up campaigns for when people do things such as visit your website, open an email, or download your content.
Read morePros & Cons
Provides advanced tools for targeted and personalized marketing campaigns, boosting lead quality and conversions.
Combines multiple features in a unified platform, saving time and simplifying marketing workflows.
Real-time chat functionality helps engage website visitors effectively and recover potential lost sales.
Analytics and lead funnel tools offer actionable insights to better manage and prioritize prospects.
Customer service has faced severe criticism for being unresponsive and unreliable in specific cases.
The back-end panel is often described as non-intuitive and overly complex, particularly by new users.
8.6
Spot Score
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Product Description
zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...
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Free Trial available
Starts from $1,200 when Billed Monthly, also offers free forever plan
8.6
Spot Score
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Product Description
The Retention Science Marketing Automation Platform is the only all-in-one marketing automation platform that delivers retention marketing with messaging, cross-channel marketing via web, mobile and email, advanced analytics, multivariate testing and more.
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Retention Science offers custom pricing plan
Pros & Cons
Comprehensive features for customer lifecycle marketing, making it effective for email campaign automation and improved customer retention strategies.
Uses AI-powered tools to deliver personalized, data-driven email campaigns, enhancing the customer experience and driving online sales.
Easy-to-use platform with minimal setup effort, ensuring accessibility for non-technical users.
Exceptional customer support and account management, including proactive communication and guidance from support managers.
Customization of more complex tasks can require significant effort, limiting ease-of-use in advanced scenarios.
The platform's depth of features might feel overwhelming for first-time users without proper onboarding or prior experience.
8.6
Spot Score
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Product Description
The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...
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Starts from $1,000/Month
Pros & Cons
Easy to use with a user-friendly interface and drag-and-drop functionality for email creation and campaign setup.
Comprehensive solution for managing email campaigns, social media, and workflows in one platform.
Excellent customer support team that is responsive, knowledgeable, and willing to customize features based on user needs.
Automation capabilities save time by streamlining repetitive tasks like onboarding, email testing, and campaign tracking.
Some features, like reporting and templates, are basic and lack advanced customization, such as exporting data with visuals or A/B testing functionality.
Occasional technical issues such as freezing, crashing, and formatting inconsistencies can disrupt workflows.
8.6
Spot Score
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Product Description
Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...
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Free Trial available, Try Now
Starts from $40.33/Month when Billed Yearly
Pros & Cons
Versatile all-in-one platform offering CRM, marketing automation, email campaigns, and reporting in a single dashboard, ideal for simplifying business operations.
Robust email marketing and automation capabilities, including features like segmentation, tagging, link tracking, and advanced triggers for customized workflows.
Great value for money compared to competitors, helping users consolidate multiple tools and reduce costs.
User-friendly interface with a short learning curve for most features, enabling both beginners and experienced marketers to automate processes effectively.
Some features, like the landing page builder and opt-in form customization, need refinement, with limited templates and flexibility.
Steep learning curve for new users, especially those unfamiliar with marketing automation, due to the platform's extensive functionalities.
8.6
Spot Score
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Product Description
RightOn is a marketing automation application designed to improve qualified lead generation, better assist sales teams with activity tracking and forecasting, and increase sales effectiveness across the board. The software is simple to use and is specifically designed for multi-location ...
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Starts from $1,800/Month
Pros & Cons
User-friendly interface and intuitive design make it easy to use even for non-technical users, requiring minimal training.
Exceptional customer support with knowledgeable and responsive account managers, making the on-boarding process smooth and ongoing assistance reliable.
The powerful segmentation and data integration capabilities allow for highly targeted and tailored marketing campaigns.
New drag-and-drop campaign builder simplifies creating multi-step drip tactics, enhancing productivity and reducing errors in campaign design.
Advanced customization and extensive features may overwhelm newcomers without sufficient initial support or guidance.
Some training is required to fully leverage the platform's capabilities, particularly for more complex functionalities.
8.6
Spot Score
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Product Description
AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.
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Free Trial available, Try Now
Pros & Cons
Versatile and user-friendly interface allows quick setup and seamless navigation, even for beginners.
Supports multi-channel advertising with diverse formats like display ads, social media ads, email marketing, and retargeting.
Offers detailed performance metrics and insightful reporting, helping users make data-driven decisions.
Personalized ad placement recommendations and retargeting features improve campaign effectiveness and ROI.
Occasional technical issues reported, though often resolved with support, can disrupt workflow.
Some users express concerns about the lack of advanced or customizable options compared to other marketing platforms.
8.6
Spot Score
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Product Description
StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...
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StructuredWeb offers custom pricing plan
Pros & Cons
Streamlines partner marketing with an intuitive and user-friendly platform that requires minimal training for onboarding.
Empowers channel partners with tools for cobranding, multilingual support, and multi-channel campaign execution.
Highly customizable to reflect brand identity and cater to diverse partner types and markets.
Robust reporting and analytics, offering insights at various levels, including campaign, partner, and global performance.
Some users feel overwhelmed by the extensive features and customization options available, especially at the onset.
Multilingual functionality, while effective, may require fine-tuning for seamless global adoption in certain regions.
8.6
Spot Score
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Product Description
Upland Adestra is the complete Marketing Automation Platform including powerful business-driven marketing automation software that helps businesses engage with prospects, nurture leads, and convert qualified leads into paying customers.
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Upland Adestra offers custom pricing plan
Pros & Cons
Automation features are robust, saving time and increasing productivity for email marketing campaigns.
Exceptional customer support and account management, frequently praised for quick and helpful responses.
User-friendly platform with an intuitive interface, even for non-technical users.
Flexible email editor allows for customization without the need for extensive HTML knowledge.
Platform has a learning curve, particularly for automation and some advanced features.
Certain advanced customizations or features require technical support, increasing dependency on account teams.
8.6
Spot Score
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Product Description
Maropost is a subscription-based, marketing automation software platform that allows you to create, deliver and track campaigns from your Salesforce Platform. With Maropost, you can send personalized emails based on user behavior such as abandoned carts, trial signups and more.
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Maropost offers custom pricing plan
Pros & Cons
Excellent customer service and support team, always available to assist and considered attentive and knowledgeable.
High deliverability rates that ensure emails consistently reach the inbox, improving open rates and engagement.
User-friendly interface with intuitive campaign tools, making it accessible even for those new to marketing platforms.
Customizable automation tools, enabling marketers to create detailed customer journeys and personalized messaging.
The platform's UI is dated and could benefit from modernization for improved usability and efficiency.
Some features, such as the journey builder and toggling between functions, can be confusing or unintuitive.
8.6
Spot Score
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Product Description
The Plezi marketing automation software enables businesses to fully automate their digital marketing channels by providing powerful, yet simple and intuitive tools that make the process a whole lot easier, faster and more affordable than ever before.
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Plezi offers custom pricing plan
8.6
Spot Score
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Product Description
Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...
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Braze offers custom pricing plan
Pros & Cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
8.6
Spot Score
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Product Description
Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.
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Free Trial available, Try Now
Starts from $48/Month when Billed Yearly
Pros & Cons
Comprehensive marketing automation solution with a wide range of features such as browser fingerprint tracking, behavior-based campaigns, dynamic segmentation, and omnichannel marketing.
Seamless bidirectional CRM integration with popular tools like Salesforce, Zoho, and Microsoft Dynamics, enabling smooth data sync and improved coordination.
Robust lead management capabilities, including predictive lead scoring, anonymous visitor tracking, and progressive profiling for tailored marketing efforts.
Exceptional support for multichannel marketing campaigns (email, social media, SMS, ads), reducing the need for multiple tools.
High complexity due to the extensive feature set, which can overwhelm beginners or those with less marketing expertise.
Features like campaign builders and advanced automation setups require significant learning or external support initially.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].