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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 41-60 out of 273

8.8

Spot Score

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Read more about Drip
Free TrialTry Free →·

Starts from $39/Month

8.7

Spot Score

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

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Free TrialTry Free →·

Starts from $99/Month

8.7

Spot Score

Oracle CX Marketing - Marketing Automation Software

Oracle CX Marketing

Transform your marketing and drive sales.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Oracle CX Marketing?

Oracle CX Marketing, the ultimate Marketing Cloud for businesses, is designed to streamline cross-channel marketing efforts by bringing together customer and prospect data into one cohesive view. Gain real-time insights to effectively engage, convert, and nurture buyer relationships, resulting ...

Read more about Oracle CX Marketing

Oracle CX Marketing offers custom pricing plan

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8.7

Spot Score

GoSquared - CRM Software

GoSquared

Convert visitors into customers with real-time website monitoring.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is GoSquared?

GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring to your website, helping you to convert visitors into customers and find out who is visiting your website.

Read more about GoSquared

Starts from $29/Month, also offers free forever plan

8.7

Spot Score

Lead Liaison

Lead Liaison

Stay ahead with automated lead nurturing.

Best for: SMB teams · Mid-market · Enterprise

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What is Lead Liaison?

Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...

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8.7

Spot Score

eTrigue

eTrigue

Amplify your marketing efforts and drive results.

Best for: SMB teams · Mid-market · Enterprise

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What is eTrigue?

eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.

Read more about eTrigue

eTrigue offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.7

Spot Score

ClickDimensions

ClickDimensions

Maximize your marketing impact with ClickDimensions.

Best for: SMB teams · Mid-market · Enterprise

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What is ClickDimensions?

ClickDimensions is state-of-the-art marketing automation software. It allows marketers to track, segment and create content & messages for leads and customers across web, social, email, mobile, print as well as transact on the website directly from the system.

Read more about ClickDimensions

ClickDimensions offers custom pricing plan

8.7

Spot Score

Hey Oliver

Hey Oliver

Streamline your marketing, automate your success.

Best for: SMB teams · Mid-market · Enterprise

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What is Hey Oliver?

Hey Oliver is a modern, easy to use, marketing automation tool. The software allows your business to create fully automated follow up campaigns for when people do things such as visit your website, open an email, or download your content.

Read more about Hey Oliver

8.6

Spot Score

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.6

Spot Score

Emfluence - Marketing Automation Software

Emfluence

Automation made effortless. Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Emfluence?

The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...

Read more about Emfluence

Starts from $700/Month

8.6

Spot Score

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →·

Starts from $40.33/Month when Billed Yearly

8.6

Spot Score

Right On Interactive - Marketing Automation Software

Right On Interactive

Empowering businesses to grow and thrive.

Best for: Mid-market · Enterprise

See Plans & Pricing

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What is Right On Interactive?

RightOn is a marketing automation application designed to improve qualified lead generation, better assist sales teams with activity tracking and forecasting, and increase sales effectiveness across the board. The software is simple to use and is specifically designed for multi-location ...

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Starts from $300/Month

8.6

Spot Score

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdRoll?

AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.

Read more about AdRoll
Free TrialTry Free →

8.6

Spot Score

StructuredWeb - Marketing Automation Software

StructuredWeb

Unlock your marketing potential with StructuredWeb.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is StructuredWeb?

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

Read more about StructuredWeb

StructuredWeb offers custom pricing plan

8.6

Spot Score

Upland Adestra - Marketing Automation Software

Upland Adestra

Boost your marketing strategy and convert leads faster.

Best for: Mid-market · Enterprise

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What is Upland Adestra?

Upland Adestra is the complete Marketing Automation Platform including powerful business-driven marketing automation software that helps businesses engage with prospects, nurture leads, and convert qualified leads into paying customers.

Read more about Upland Adestra

Upland Adestra offers custom pricing plan

8.6

Spot Score

Maropost

Maropost

Automation that converts leads to customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Maropost?

Maropost is a subscription-based, marketing automation software platform that allows you to create, deliver and track campaigns from your Salesforce Platform. With Maropost, you can send personalized emails based on user behavior such as abandoned carts, trial signups and more.

Read more about Maropost

Maropost offers custom pricing plan

8.6

Spot Score

Plezi - Marketing Automation Software

Plezi

Boost your marketing efficiency with Plezi's automation tools.

Best for: Mid-market

Get Pricing Details

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What is Plezi?

The Plezi marketing automation software enables businesses to fully automate their digital marketing channels by providing powerful, yet simple and intuitive tools that make the process a whole lot easier, faster and more affordable than ever before.

Read more about Plezi

Plezi offers custom pricing plan

8.6

Spot Score

Braze - Marketing Automation Software

Braze

Drive conversions with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Braze?

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...

Read more about Braze

Braze offers custom pricing plan

8.6

Spot Score

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Aritic PinPoint?

Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

8.5

Spot Score

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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