9.5
Spot Score
Top Alternatives to Klaviyo - Better Options for 2026
Effortless automation for successful marketing.
User Ratings
Trusted by 254,745+ software buyers annually.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Klaviyo offers custom pricing plan
Klaviyo is a Marketing Automation Software platform with a user rating of 4.4★ based on 1,985 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
How we rank: Alternatives are ordered by Spotsaas Spot Score — a composite of user ratings, review volume, and feature coverage — with sponsored placements clearly labeled.
Klaviyo vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Klaviyo Current | Marketing Automation Software | Custom pricing | 4.4 ★ | ✗ No |
 Outgrow | Marketing Automation Software | Free trial | 4.7 ★ | ✓ Yes |
 ActiveCampaign | Marketing Automation Software | $29 | 4.5 ★ | ✓ Yes |
 CleverTap | Mobile Analytics Software | Free trial | 4.5 ★ | ✓ Yes |
 Moosend | Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes |
 Omnisend | Marketing Automation Software | $16 | 4.3 ★ | ✓ Yes |
Showing 1-10 out of 10
List of the Top Klaviyo alternatives as of June 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
Spot Score
Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 6 more
Unique Features
-
Version Control
-
Approval Process Control
-
Document Management
+ 7 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
Spot Score
ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Add to compare
What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 8 more
Unique Features
-
Facebook Ads
-
Abandoned Cart Email
-
Mobile App
+ 16 more
Pricing
Free Trial available
Starts from $29/User/Month
9.8
Spot Score
CleverTap
RECOMMENDED
Turn data into dollars with CleverTap.
Add to compare
What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
-
Multivariate Testing
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 5 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
Spot Score
Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Add to compare
What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
9.2
Spot Score
Omnisend
Streamline your email marketing with ease.
Add to compare
What is Omnisend?
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Starts from $16/Month, also offers free forever plan
9.3
Spot Score
Ontraport
Boost your sales with automated marketing.
Add to compare
What is Ontraport?
The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $24/Month
8.9
Spot Score
Hubspot Marketing Hub
Empower your marketing with HubSpot's all-in-one solution.
Add to compare
What is Hubspot Marketing Hub?
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $18/Month when Billed Yearly, also offers free forever plan
7.6
Spot Score
SAS Marketing Automation
Maximize your marketing with data-driven automation.
Add to compare
What is SAS Marketing Automation?
SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.
Read moreCommon Features
-
Email Drip Campaigns
-
Channel Management
-
Campaign Segmentation
+ 2 more
Unique Features
No unique features
Pricing
Free Trial available
SAS Marketing Automation offers custom pricing plan
9.5
Spot Score
MailChimp
Connecting businesses with their customers, effortlessly.
Add to compare
What is MailChimp?
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for companies of all sizes to introduce themselves, send professional-looking emails, ...
Read moreCommon Features
-
Multivariate Testing
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 23 more
Pricing
Starts from $4.23/month when monthly, also offers free forever plan
9.6
Spot Score
Adobe Marketo Engage
Simplify your customer journey with personalized marketing.
Add to compare
What is Adobe Marketo Engage?
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Adobe Marketo Engage offers custom pricing plan
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
