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9.5

SpotScore

Klaviyo - Marketing Automation Software

Top 10 Klaviyo Alternatives 2026

Effortless automation for successful marketing.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns

Pricing

  • Klaviyo offers custom pricing plan

Get Pricing Details

Klaviyo is a Marketing Automation Software platform with a user rating of 4.8★ based on 625 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

Klaviyo vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.

ToolBest ForPricingRatingFree Option
Klaviyo CurrentMarketing Automation SoftwareCustom pricing4.8 ★✗ No
OutgrowMarketing Automation SoftwareFree trial4.9 ★✓ Yes
ActiveCampaignMarketing Automation Software$154.7 ★✓ Yes
CleverTapMobile Analytics SoftwareFree trial4.7 ★✓ Yes
MoosendEmail Marketing SoftwareFree plan available4.3 ★✓ Yes
Hey OliverMarketing Automation Software—4.7 ★✗ No

Alternatives of Klaviyo with

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Klaviyo rating: 4.8 ★10 alternatives found

Showing 1-10 out of 10

Top rated

List of the Top Klaviyo alternatives as of October 2026

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

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⭐ Higher rated than Klaviyo

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

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Common Features

  • Lead Scoring

  • Multivariate Testing

  • Analytics (ROI Tracking)

+ 6 more

Unique Features

  • Version Control

  • Approval Process Control

  • Document Management

+ 7 more

Pricing

Free Trial available, Try Now

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

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What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 8 more

Unique Features

  • Facebook Ads

  • Abandoned Cart Email

  • Mobile App

+ 16 more

Pricing

Free Trial available

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more

Common Features

  • Email Drip Campaigns

  • Multivariate Testing

Unique Features

  • Event Tracking

  • Push Notifications

  • Revenue Tracking

+ 5 more

Pricing

Free Trial available, Try Now

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

4.3

Add to compare

Free plan available

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Common Features

No common features

Unique Features

  • Contact Management

  • Auto-Responders

  • Click-through Tracking

+ 19 more

Pricing

Moosend offers custom pricing plan

8.7

SpotScore

Hey Oliver

Hey Oliver

Streamline your marketing, automate your success.

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4.7

(14)

Add to compare

✦ Editor’s Pick

What is Hey Oliver?

Hey Oliver is a website engagement and marketing automation platform for e-commerce and SaaS teams that want to combine live chat, behavioral tracking, and automated campaigns in a single tool. It tracks visitor behavior in real time and triggers personalized messages — including chat, email, ...

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Common Features

  • Lead Scoring

  • Multivariate Testing

  • Analytics (ROI Tracking)

+ 7 more

Unique Features

No unique features

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Start Free Trial

4.5

(75)

Add to compare

Free plan available

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

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Common Features

  • Lead Scoring

  • Multivariate Testing

  • Analytics (ROI Tracking)

+ 7 more

Unique Features

No unique features

Pricing

Free Trial available, Try Now

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Selligent - Marketing Automation Software

Selligent

Streamline your marketing, elevate your results.

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4.4

(25)

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What is Selligent?

Selligent (now Marigold Engage) is a multichannel marketing automation platform for B2B marketing teams managing large-scale customer engagement programs across email, mobile, and social channels. It provides A/B testing, dynamic content personalization, and granular segmentation tools so teams ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 7 more

Unique Features

No unique features

Pricing

Selligent offers custom pricing plan

8.8

SpotScore

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 7 more

Unique Features

No unique features

Pricing

Emarsys offers custom pricing plan

8.9

SpotScore

Marketing 360 - Marketing Automation Software

Marketing 360

Unite, track, and automate your marketing efforts.

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2.8

(2)

Add to compare

What is Marketing 360?

Marketing 360 is an all-in-one marketing platform for small businesses and franchise owners that combines CRM, paid advertising management, social media, email, and website tools under one account. It lets teams track leads and campaigns from a central database, making it practical for ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 7 more

Unique Features

No unique features

Pricing

Marketing 360 offers custom pricing plan

9.6

SpotScore

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

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Add to compare

What is Adobe Marketo Engage?

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 7 more

Unique Features

No unique features

Pricing

Adobe Marketo Engage offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].