Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 21-40 out of 143
8.8
SpotScore

Add to compare
What is Smoove?
Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...
Read more about Smoove7.6
SpotScore

Triggerbee
Building loyal customer connections, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Triggerbee?
Triggerbee is a website personalization and on-site marketing automation tool for e-commerce and B2C marketers who want to display targeted content, popups, and campaign banners based on visitor behavior. It automates on-site campaigns triggered by page visits, email opens, or content ...
Read more about Triggerbee8.0
SpotScore

ContactPigeon
Convert leads, engage customers, and grow your business.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is ContactPigeon?
ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...
Read more about ContactPigeon
- Shortlisted in minutes, not days
- Matched to your business
- Trusted by 2M+ software buyers every year
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
8.7
SpotScore

Add to compare
What is Lead Liaison?
Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...
Read more about Lead Liaison8.2
SpotScore

Add to compare
What is Ruler Analytics?
Ruler Analytics is a marketing analytics platform that tracks and attributes revenue across marketing channels. It acts as a central data warehouse, integrating with existing business applications to show which campaigns and touchpoints drive conversions and automate reporting across the ...
Read more about Ruler AnalyticsStarts from $109/Month
7.6
SpotScore

Add to compare
What is Convertri?
Convertri is a marketing automation tool for online marketers and e-commerce operators who need to automate email follow-up sequences for subscribers who haven't converted. It orchestrates drip campaigns triggered by subscriber behavior, reducing the manual effort of re-engaging cold leads. ...
Read more about Convertri8.5
SpotScore

Add to compare
What is Fortifi?
Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...
Read more about Fortifi7.9
SpotScore

SwiftERM
AI-powered personalization for ecommerce email success.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is SwiftERM?
SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...
Read more about SwiftERM9.5
SpotScore

What is Klaviyo?
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...
Read more about KlaviyoKlaviyo offers custom pricing plan

Hushly
Unleash the power of personalized customer journeys.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Hushly?
Hushly provides a B2B marketing technology and conversion optimisation solution for creating uniquely personalised customer journeys. With its tracking and curating capabilities, companies can increase conversions and cultivate more human-verified and enriched data. Additionally, content ...
Read more about HushlyStarts from $0.24/view
8.0
SpotScore

Add to compare
What is OptiKPI?
The OptiKPI is a highly scalable product information portal and marketing automation platform that can deliver extensive, organized product content for your e-commerce business at an affordable price. This user-friendly software, which has been tailored specifically for the motorsport industry, ...
Read more about OptiKPIOptiKPI offers custom pricing plan

HealthViewX Patient Referral Management
Efficiency, compliance, and growth for your healthcare referrals.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is HealthViewX Patient Referral Management?
HealthViewX Patient Referral Management is a HIPAA-compliant SaaS platform for end-to-end referral management in healthcare organizations. It consolidates inbound and outbound referrals from multiple channels into a single queue with automatic deadline notifications. Documented results include ...
Read more about HealthViewX Patient Referral ManagementHealthViewX Patient Referral Management offers custom pricing plan
9.0
SpotScore

Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read more about OutgrowReachdesk
Effortless direct marketing solutions at your fingertips.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Reachdesk?
Reachdesk is an innovative platform designed to support direct marketing campaigns. It enables businesses to increase reply rates, accelerate deals, and build and strengthen customer loyalty. To increase convenience, Reachdesk can be fully integrated with sales automation and CRM software. It ...
Read more about ReachdeskReachdesk offers custom pricing plan

AdsPower
Streamline Your Social Media Automation Effortlessly.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is AdsPower?
AdsPower is the perfect multi-account management tool for e-commerce marketers. Our anti-detect browser offers a fully isolated fingerprint for each social or e-commerce account, making it conveniently easy to manage a plethora of accounts from a single device. Match proxy IPs dynamically, get ...
Read more about AdsPowerStarts from $7.25/Month when Billed Yearly, also offers free forever plan
8.0
SpotScore

Marketing Optimizer
Transform leads into customers with Marketing Optimizer.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Marketing Optimizer?
Marketing Optimizer is a marketing automation tool for small to mid-sized B2B teams managing their own lead nurturing programs without a large marketing ops budget. It handles list segmentation, contact targeting, and email campaign sequences to move prospects through a sales funnel. The ...
Read more about Marketing OptimizerStarts from $249/Month
8.5
SpotScore

Iterable
Streamline your marketing efforts with Iterable.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Iterable?
Iterable is a multi-channel marketing automation platform for growth and lifecycle marketers at mid-to-large consumer brands running personalized campaigns across email, SMS, and push notifications. Its visual journey builder and AI-powered send-time optimization let non-technical teams build ...
Read more about IterableIterable offers custom pricing plan
8.3
SpotScore

Webmecanik Automation
Streamline your marketing with powerful automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Webmecanik Automation?
Webmecanik Automation is an affordable, easy-to-use complete marketing automation solution for small to mid-sized businesses. It is packed with features that help you automate key tasks on the website and generate leads and conversions. The software is completely configurable to suit your ...
Read more about Webmecanik Automation8.6
SpotScore

Add to compare
What is Platformly?
Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...
Read more about Platformly8.4
SpotScore

Encharge
Streamline your marketing with automated precision.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Encharge?
Encharge is a behavior-triggered email automation platform for SaaS companies and digital startups that need to send personalized lifecycle emails based on product usage events rather than just time-based sequences. It integrates with Stripe, HubSpot, and 50+ other tools to trigger emails from ...
Read more about EnchargeRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











