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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: July 14, 2026 · How we review

Marketing Automation Software overview

Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.

170
products listed
107
offer a free trial
44
have a free plan
151
priced per subscription
126
quote on request

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Showing 21-40 out of 170

8.0

SpotScore

ContactPigeon - Marketing Automation Software

ContactPigeon

Convert leads, engage customers, and grow your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ContactPigeon?

ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...

Read more about ContactPigeon
Free TrialTry Free →·

ContactPigeon offers custom pricing plan

AdsPower - New SaaS Software

AdsPower

Streamline Your Social Media Automation Effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is AdsPower?

AdsPower is the perfect multi-account management tool for e-commerce marketers. Our anti-detect browser offers a fully isolated fingerprint for each social or e-commerce account, making it conveniently easy to manage a plethora of accounts from a single device. Match proxy IPs dynamically, get ...

Read more about AdsPower

Starts from $7.25/Month when Billed Yearly, also offers free forever plan

9.2

SpotScore

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is EngageBay?

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

Read more about EngageBay

Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

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8.2

SpotScore

Ruler Analytics - Marketing Automation Software

Ruler Analytics

Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ruler Analytics?

Ruler Analytics is a marketing analytics platform that tracks and attributes revenue across marketing channels. It acts as a central data warehouse, integrating with existing business applications to show which campaigns and touchpoints drive conversions and automate reporting across the ...

Read more about Ruler Analytics
Free Trial·

Starts from $109/Month

Epom Apps - App Monetization Software

Epom Apps

Maximize revenue with Epom Apps.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.9

Add to compare

What is Epom Apps?

Epom Apps is a mobile app monetization platform for app developers and publishers who need to manage in-app advertising across multiple ad networks from a single mediation layer. It optimizes fill rates and eCPM by routing ad requests to the highest-paying demand sources in real time, reducing ...

Read more about Epom Apps

8.6

SpotScore

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Aritic PinPoint?

Aritic PinPoint is a full-stack marketing automation platform for enterprise and mid-market B2B marketing teams that need behavior-based campaign automation, anonymous visitor tracking, and account-based marketing in one system. It integrates with Salesforce and Zoho CRM, handles multi-channel ...

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.7

SpotScore

eTrigue

eTrigue

Amplify your marketing efforts and drive results.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is eTrigue?

eTrigue is a marketing automation platform for B2B marketing teams managing email campaigns, webinar follow-ups, social media, and lead nurture sequences in one place. It automates multi-touch outreach workflows to move leads through the funnel and tracks campaign performance to connect ...

Read more about eTrigue

eTrigue offers custom pricing plan

8.7

SpotScore

Lead Liaison

Lead Liaison

Stay ahead with automated lead nurturing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Lead Liaison?

Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...

Read more about Lead Liaison

8.8

SpotScore

Smoove

Smoove

Seamless marketing automation for ultimate growth.

Best for: SMB teams · Mid-market

Try for Free

Add to compare

What is Smoove?

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

Read more about Smoove

8.8

SpotScore

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Vbout?

Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →·

Starts from $18/Month when Billed Yearly, also offers free forever plan

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

8.6

SpotScore

Braze - Marketing Automation Software

Braze

Drive conversions with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Braze?

Braze is a fully managed marketing automation platform that combines the power of data-driven lifecycle email and SMS campaigns with real-time analytics so companies can see who's doing what on their website. Braze's simple yet powerful platform lets marketers build interactive messages, track ...

Read more about Braze

Braze offers custom pricing plan

8.6

SpotScore

StructuredWeb - Marketing Automation Software

StructuredWeb

Unlock your marketing potential with StructuredWeb.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is StructuredWeb?

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...

Read more about StructuredWeb

StructuredWeb offers custom pricing plan

7.8

SpotScore

Total Expert - Marketing Automation Software

Total Expert

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Total Expert?

Total Expert helps you to develop marketing campaign that engages your audience, generates leads, and converts them into customers. This B2B marketing automation software allows you to effectively segment prospects and conducts tailored marketing campaigns, reaching every prospect in a ...

Read more about Total Expert

Total Expert offers custom pricing plan

7.9

SpotScore

SwiftERM

SwiftERM

AI-powered personalization for ecommerce email success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SwiftERM?

SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...

Read more about SwiftERM
Free TrialTry Free →

9.3

SpotScore

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

watch-demo

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What is Ontraport?

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require multiple integrations, Ontraport ...

Read more about Ontraport
Free TrialTry Free →·

Starts from $83/month when Billed Yearly

8.6

SpotScore

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →·

Starts from $40.33/Month when Billed Yearly

7.6

SpotScore

Convertri - Marketing Automation Software

Convertri

Boost your sales with automated follow-ups.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Convertri?

Convertri is a marketing automation tool for online marketers and e-commerce operators who need to automate email follow-up sequences for subscribers who haven't converted. It orchestrates drip campaigns triggered by subscriber behavior, reducing the manual effort of re-engaging cold leads. ...

Read more about Convertri
Free TrialTry Free →·

Starts from $53/Month

Beaconstac QR Codes

Beaconstac QR Codes

Empower your brand's digital presence with personalized QR Codes.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

4.8

Add to compare

watch-demo

Watch Demo

What is Beaconstac QR Codes?

Beaconstac QR Codes is an all-in-one platform that helps businesses easily create, customize, and track QR codes for both digital and physical campaigns. Designed for marketers, agencies, retail brands, and operations teams, Beaconstac simplifies QR code generation with branded design options, ...

Read more about Beaconstac QR Codes

Starts from $5.00/month when Billed Yearly

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Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].