8.6
SpotScore
Braze Reviews in July 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
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Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
Non-technical users can set up campaigns without developer help.
Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Workflow builder supports complex multi-step customer journeys.
New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.
API customization and some integrations are less flexible than niche competitors.
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Showing 1-10 out of 436
AU
Anonymous User
02/01/24
"Very nice and complete CRM tool"
What do you like best about Braze? Very good CRM tool. A lot of easy-to-use functionalities. Plus, it's pretty easy to handle thanks to a large amount of documentation
AU
Anonymous User
01/04/24
"Holistic tool for owned channels"
What do you like best about Braze? Braze provides a comprehensive solution for managing owned channels, facilitating seamless coordination across email, app, and web messages within unified journeys. Its user-friendly interface empowers marketing and product teams to swiftly navigate, enabling them to concentrate on the strategic aspects and outcomes of their programs rather than getting bogged down in technical details. With Braze, you take control of your program, including the setup and ...
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MD
Matias D
12/25/23
"Great tool for lifecycle comms!"
What do you like best about Braze? It has tons of integrations, and it is incredibly intuitive. It makes creating comms really easy with its ton of features and automatizations.
MR
Michelle R
12/20/23
"Braze is very intuitive with workflow experience. Endless options for flow"
What do you like best about Braze? Flow of the drip canvas and all the many possibilities to set up automation for large promotions sending down many channels over an extended period of time.
SB
Shane B
12/19/23
"Amazing Customer Engagement Platform"
What do you like best about Braze? Being able to utilise real-time events to target audiences effectively and maximise engagement. In-App messages are becoming a core communication channel for our mobile-first business, which other platforms lack
AU
Anonymous User
12/03/23
"Im a Braze Fan!"
What do you like best about Braze? User friendly great for CRM beginners, really good online training too What do you dislike about Braze?
ST
Stacy T
11/30/23
"A powerful ally in marketing"
What do you like best about Braze? Ease of use, logic design, and amazing support! and rep is great too. What do you dislike about Braze?
LK
Line K
11/29/23
"Easy implementation & daily use, good adoption by several teams"
What do you like best about Braze? The easiness to ab test, the ease of implementation, the customer service What do you dislike about Braze?
SR
Steve R
11/28/23
"Braze is a versatile tool for engaging customers"
What do you like best about Braze? Braze offers a lot of flexibility and modularity with content blocks and canvas flows. There's so much that you can accomplish in the platform.
AU
Anonymous User
11/23/23
"Top 1 marketing platform. Very intuitive and powerful."
What do you like best about Braze? Campaigns managment is great. Also all the provided material and features such as templates and drag and drop builder.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].