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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 21-40 out of 274

9.1

SpotScore

HubSpot CRM - CRM Software

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

Read more about HubSpot CRM
Free TrialTry Free →·

Starts from $45/Month when Billed Yearly, also offers free forever plan

9.0

SpotScore

Workbooks CRM - CRM Software

Workbooks CRM

Nurture relationships, boost sales with Workbooks CRM.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Workbooks CRM?

Workbooks CRM is a cloud-based platform for small to medium-sized businesses that need CRM, marketing, order management, and customer support in one tool without enterprise-tier pricing. It covers the full revenue cycle from lead capture through invoicing, reducing the need for finance and ...

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Free TrialTry Free →·

Starts from $39/User/Month

9.0

SpotScore

Kapture CRM - CRM Software

Kapture CRM

Efficiently manage and grow your business with Kapture CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Kapture CRM?

Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your

Read more about Kapture CRM
Free TrialTry Free →·

Starts from $15/User/Month when Billed Yearly

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9.0

SpotScore

User.com - Marketing Automation Software

User.com

Accelerate conversions with User.com's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

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What is User.com?

User.com is an all-in-one customer engagement platform for startups and growing SaaS companies that need CRM, live chat, email automation, push notifications, and user tracking without stitching together multiple tools. It centralizes all customer communication channels and lets teams build ...

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User.com offers custom pricing plan

8.9

SpotScore

Netcore - Marketing Automation Software

Netcore

Revolutionize customer engagement with Netcore.

Best for: SMB teams · Mid-market · Enterprise

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What is Netcore?

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

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Netcore offers custom pricing plan

8.9

SpotScore

Listrak - Marketing Automation Software

Listrak

Target, engage, and convert your audience.

Best for: SMB teams · Mid-market · Enterprise

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What is Listrak?

Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS ...

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Listrak offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.9

SpotScore

Mapp Cloud - Marketing Automation Software

Mapp Cloud

Transforming your marketing efforts, one click at a time.

Best for: SMB teams · Mid-market · Enterprise

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What is Mapp Cloud?

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

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Mapp Cloud offers custom pricing plan

8.9

SpotScore

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

Read more about Customer.io
Free TrialTry Free →·

Starts from $100/Month

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

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Free TrialTry Free →·

Starts from $18/Month when Billed Yearly, also offers free forever plan

8.9

SpotScore

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

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SALESmanago offers custom pricing plan

8.9

SpotScore

Marketing 360 - Marketing Automation Software

Marketing 360

Unite, track, and automate your marketing efforts.

Best for: SMB teams · Mid-market

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What is Marketing 360?

Marketing 360 is an all-in-one marketing platform for small businesses and franchise owners that combines CRM, paid advertising management, social media, email, and website tools under one account. It lets teams track leads and campaigns from a central database, making it practical for ...

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Marketing 360 offers custom pricing plan

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

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What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

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Starts from $900/Month

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

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Free TrialTry Free →

8.8

SpotScore

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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Free Trial·

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

Best for: SMB teams · Mid-market · Enterprise

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

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Emarsys offers custom pricing plan

8.8

SpotScore

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.8

SpotScore

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

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Free Trial·

dotdigital offers custom pricing plan

8.8

SpotScore

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.8

SpotScore

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Delivra?

Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.8

SpotScore

Smoove

Smoove

Seamless marketing automation for ultimate growth.

Best for: SMB teams · Mid-market

Try for Free

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What is Smoove?

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

Read more about Smoove

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].