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List of Marketing Automation Software

What is Marketing Automation Software?

Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely...  Read more

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Researched and Edited by Rajat Gupta

Last updated: April 2025

Marketing Automation Software overview

Read buyer's guide
page-author

Researched and Edited by Rajat Gupta

Last updated: April 2025

Common Features

  • Campaign Segmentation

  • Analytics (ROI Tracking)

  • Email Drip Campaigns

  • Website Visitor Tracking

+ 65 more

Unique Features

  • Contact Database

  • CRM

  • Document Management

  • Task Management

+ 115 more

Pricing

  • 44% Software offers Free Trial

  • 19% Software offers Freemium

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Showing 21-40 out of 231

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List of the Top Marketing Automation Software as of April 2025

9.0

Spot Score

User.com - Marketing Automation Software

User.com

Accelerate conversions with User.com's powerful automation.

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4.3

(38)

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Product Description

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

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Pricing

User.com offers custom pricing plan

Pros & Cons

  • Comprehensive all-in-one platform for marketing, sales, and customer support, reducing the need for multiple tools.

  • Offers seamless automation for repetitive tasks, improving productivity and user engagement.

  • Intuitive interface with drag-and-drop functionality, making it easy to set up workflows and communication paths.

  • Strong customer support team that is responsive and helpful during onboarding and troubleshooting.

  • Some advanced features, such as email templates and form builders, require coding skills, adding a learning curve for less technical users.

  • Reports of system bugs, slow loading times, and occasional crashes, especially during high usage.

8.9

Spot Score

Netcore - Marketing Automation Software

Netcore

Revolutionize customer engagement with Netcore.

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4.6

(25)

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Product Description

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

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Pricing

Netcore offers custom pricing plan

Pros & Cons

  • Provides advanced analytics and actionable insights for understanding user behavior and engagement patterns, enabling personalized communication.

  • Robust automation features simplify processes such as segmentation, omnichannel marketing, and journey building, boosting productivity.

  • Supports multi-channel engagement (email, SMS, push notifications, WhatsApp), ensuring customers are reached on their preferred platforms.

  • Easy implementation and user-friendly tools, including no-code journey creation, empower non-technical teams to manage workflows independently.

  • Occasional performance issues during peak usage or handling large datasets may slow operations.

  • Limited customization options and delayed reporting in some areas, which could impact advanced campaign needs.

8.9

Spot Score

Listrak - Marketing Automation Software

Listrak

Target, engage, and convert your audience.

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Product Description

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or service line and specific groups of customers, prospects and employees.

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Pricing

Listrak offers custom pricing plan

Pros & Cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

8.9

Spot Score

Mapp Cloud - Marketing Automation Software

Mapp Cloud

Transforming your marketing efforts, one click at a time.

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3.5

(30)

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Product Description

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

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Pricing

Mapp Cloud offers custom pricing plan

Pros & Cons

  • Multi-channel capabilities enable seamless and coordinated marketing campaigns across email, mobile, social media, and web.

  • Automation features save time and enhance efficiency by reducing manual efforts.

  • Offers valuable customer insights and analytics for better targeting and personalization.

  • Customizable and flexible tools allow for tailored reports, segmentation, and metrics.

  • The platform’s vast feature set can be overwhelming or difficult to understand without proper onboarding or guidance.

  • Integration with APIs often requires developer assistance, limiting accessibility for some users.

8.9

Spot Score

SimplyCast 360

SimplyCast 360

Streamline your marketing with advanced automation.

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4.5

(1)

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Product Description

SimplyCast is a responsive web-based marketing automation platform. It allows you to create advanced workflows, allows you to design web forms, polls and surveys for your site, track conversion goals, and much more

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Pricing

Free Trial available, Try Now

SimplyCast 360 offers custom pricing plan

8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

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Product Description

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

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Pricing

Free Trial available, Try Now

Starts from $100/Month

Pros & Cons

  • Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike.

  • Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns.

  • Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems.

  • Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms.

  • Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases.

  • Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.

8.9

Spot Score

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

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Product Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

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Pricing

Free Trial available, Try Now

Starts from $3,600, also offers free forever plan

Pros & Cons

  • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools, reducing reliance on multiple software solutions.

  • Intuitive and user-friendly interface with consistent design, suitable for both beginners and advanced users.

  • Robust marketing automation features, including workflows, sequences, and dynamic personalization, to boost efficiency.

  • Seamless integration with third-party apps and platforms, facilitating smooth workflows and data alignment.

  • Some advanced features and customizations may require technical expertise or external developer support.

  • Can feel overwhelming for new users due to its rich assortment of tools and functionalities.

8.9

Spot Score

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

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Product Description

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

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Pricing

SALESmanago offers custom pricing plan

Pros & Cons

  • Comprehensive set of features that streamline marketing automation, enabling businesses to create advanced workflows, personalized communication, and effective segmentation.

  • Intuitive and user-friendly interface, making it easy for both beginners and experienced users to quickly adapt and utilize its tools.

  • Strong customer support and dedicated Customer Success Managers, providing timely assistance and personalized guidance.

  • Robust omnichannel capabilities, enabling communication across email, newsletters, popups, SMS, and website notifications, boosting engagement.

  • Steep learning curve for navigating all advanced features for users without adequate training or prior experience.

  • Some features and functions may feel overwhelming or underutilized without additional support or guidance.

8.9

Spot Score

Marketing 360 - Marketing Automation Software

Marketing 360

Unite, track, and automate your marketing efforts.

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Product Description

Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and then automate all your marketing activities from one central database.

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Pricing

Marketing 360 offers custom pricing plan

8.9

Spot Score

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

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Product Description

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

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Pricing

Starts from $900/Month

Pros & Cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

8.9

Spot Score

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

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4.2

(75)

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Product Description

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

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Pricing

Free Trial available, Try Now

Pros & Cons

  • Comprehensive all-in-one marketing platform, enabling email marketing, call tracking, landing pages, and social media management in a single tool.

  • Highly flexible and feature-rich, allowing advanced customization and complex workflows for varied marketing needs.

  • Seamless CRM integrations, improving lead management and providing enhanced marketing-to-sales connections.

  • Robust reporting and analytics, offering detailed insights into campaign performance, ROI, and lead generation.

  • Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.

  • User Interface (UI) feels outdated and could benefit from a modern redesign for improved usability.

8.8

Spot Score

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

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Product Description

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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Pricing

Free Trial available

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

Pros & Cons

  • Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.

  • User-friendly interface suitable for both beginners and seasoned marketers, enabling easy setup and quick campaign execution.

  • Strong analytics and reporting tools, providing actionable insights on site traffic, user behavior, and overall performance.

  • Cost-effective by consolidating multiple functionalities, reducing the need for several standalone products.

  • Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.

  • Occasional bugs, particularly in A/B testing, hinder smooth functionality and require further refinement.

8.8

Spot Score

SalezShark - CRM Software

SalezShark

Empower your sales team's success.

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4.9

(11)

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Product Description

The SalezShark CRM software is cloud-based. It is an all-inclusive CRM solution that can be accessed from any device and it provides a complete view of the sales pipeline, customer data, and sales activity. The software empowers field sales reps and inside sales agents to reach their goals ...

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Pricing

Free Trial available, Try Now

Starts from $8/Month when Billed Yearly

Pros & Cons

  • Affordable and allows businesses to focus on key priorities like lead generation, scheduling, and revenue tracking, boosting efficiency.

  • User-friendly and intuitive interface, with features like customizable dashboards, notifications, and reminders that simplify task management.

  • Excellent integration capabilities with platforms like LinkedIn, Gmail, Outlook, and MyOperator, enabling seamless marketing and CRM operations.

  • Supports advanced marketing automation features such as email campaigns, lead scoring, and segmentation, improving sales processes.

  • Steep learning curve for first-time users due to its framework complexity, requiring time and effort to understand fully.

  • Mobile application functionality lags in quality and lacks features compared to desktop versions; improvements are needed.

8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

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Product Description

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

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Pricing

Emarsys offers custom pricing plan

Pros & Cons

  • Intuitive and user-friendly platform, making it accessible for marketers without extensive technical expertise.

  • Advanced automation capabilities streamline workflows and enhance productivity.

  • Excellent customer support with quick responsiveness and helpful Client Success Managers.

  • Robust segmentation and targeting options, enabling advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

8.8

Spot Score

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

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Product Description

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

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Pricing

Free Trial available, Try Now

Pros & Cons

  • Exceptional customer support that is responsive, knowledgeable, and goes beyond expectations.

  • Intuitive and user-friendly interface, suitable for both beginners and advanced users.

  • Flexible and powerful segmentation and automation capabilities for tailored marketing workflows.

  • Strong integration with CRM systems like Salesforce, with features like lead engagement tracking and behavior history mapping.

  • Certain features, like email and content editors, are not very flexible or intuitive, with usability issues such as small editing panes and bugginess.

  • Reporting capabilities, though sufficient for basics, require enhancement for more detailed and advanced analytics.

8.8

Spot Score

dotdigital

dotdigital

Streamline your marketing and drive results.

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Product Description

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

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Pricing

Free Trial available

dotdigital offers custom pricing plan

Pros & Cons

  • User-friendly platform with intuitive tools that simplify email marketing and automation processes, even for non-technical users.

  • Robust and comprehensive feature set, including automation, analytics, and reporting tools to enhance marketing effectiveness.

  • Efficient and seamless integrations (e.g., CRM and e-commerce platforms) enable personalized and targeted marketing campaigns.

  • Exceptionally responsive and knowledgeable customer support team, praised for their quick resolutions and proactive guidance.

  • Limited detailed reporting options for specific campaign types, like SMS campaigns.

  • The platform’s extensive feature set can be overwhelming for first-time users without proper onboarding or guidance.

8.8

Spot Score

Vbout

Vbout

Streamline your marketing with Vbout.

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Product Description

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

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Pricing

Free Trial available, Try Now

Vbout offers custom pricing plan

Pros & Cons

  • Comprehensive all-in-one platform that includes email automation, social media management, landing pages, lead scoring, and analytics, reducing the need for multiple tools.

  • Exceptional customer support team, responsive and helpful, enhancing user experience and onboarding.

  • Intuitive UI and ease of use, making it accessible even for non-technical users or marketing beginners.

  • Powerful email automation with robust customization options, improving campaign effectiveness.

  • Extensive feature set and customization options can be overwhelming for new or non-technical users without guidance.

  • Onboarding webinars are lengthy and may not appeal to users who don’t have time to go through them.

8.8

Spot Score

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

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4.3

(70)

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Product Description

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

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Pricing

Free Trial available, Try Now

Starts from $99/Month

Pros & Cons

  • Extensive features like drip campaigns, CRM integration, and dynamic content that enable effective email marketing automation and personalized communication for businesses of varying sizes.

  • User-friendly drag-and-drop editor for creating professional-looking emails without design expertise, with customizable templates for diverse needs.

  • Access to comprehensive reporting tools such as clickthrough heatmaps, analytics, and audience segmentation, helping businesses track performance and optimize email strategies.

  • Exceptional customer service and responsive support, fostering smooth setup, troubleshooting, and learning experiences for users.

  • Occasionally slow performance and system speed, especially when designing or sending emails, leading to time inefficiencies.

  • Complex learning curve for fully utilizing the platform due to the abundance of features and some outdated help documentation.

8.8

Spot Score

Smoove

Smoove

Seamless marketing automation for ultimate growth.

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4.8

(4)

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Product Description

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

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8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

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4.8

(25)

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Product Description

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

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Pricing

Free Trial available, Try Now

Pros & Cons

  • Robust marketing automation system with multichannel support (email, SMS, WhatsApp, social media) that streamlines communication and enables personalized customer journeys.

  • Easy-to-use drag-and-drop interface with a wide selection of pre-designed templates, making it beginner-friendly and accessible to non-technical users.

  • Flexible pricing plans with options suited to small businesses and startups, offering significant value for growing audiences on a budget.

  • Exceptional customer support through multiple channels (live chat, phone, support portal) that resolves issues promptly and leaves users feeling prioritized.

  • The user interface and design are outdated and could benefit from a more modern, visually appealing layout.

  • Occasional server-related glitches and bugs, particularly with SMS features, disrupt user experience.

Marketing Automation Software Buyer's Guide

Buyers Guide for Marketing Automation Software (2024)