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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 21-40 out of 273

9.0

Spot Score

Workbooks CRM - CRM Software

Workbooks CRM

Nurture relationships, boost sales with Workbooks CRM.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Workbooks CRM?

Workbooks CRM is a comprehensive Customer Relationship Management solution for small to medium businesses. It allows you to manage your prospects and customers, call management, marketing, sales and more - in one easy-to-use cloud solution.

Read more about Workbooks CRM
Free TrialTry Free →·

Starts from $39/User/Month

9.0

Spot Score

Kapture CRM - CRM Software

Kapture CRM

Efficiently manage and grow your business with Kapture CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kapture CRM?

Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your

Read more about Kapture CRM
Free TrialTry Free →·

Starts from $15/User/Month when Billed Yearly

9.0

Spot Score

User.com - Marketing Automation Software

User.com

Accelerate conversions with User.com's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is User.com?

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Read more about User.com

User.com offers custom pricing plan

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8.9

Spot Score

Netcore - Marketing Automation Software

Netcore

Revolutionize customer engagement with Netcore.

Best for: SMB teams · Mid-market · Enterprise

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What is Netcore?

Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...

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Netcore offers custom pricing plan

8.9

Spot Score

Listrak - Marketing Automation Software

Listrak

Target, engage, and convert your audience.

Best for: SMB teams · Mid-market · Enterprise

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What is Listrak?

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or service line and specific groups of customers, prospects and employees.

Read more about Listrak

Listrak offers custom pricing plan

8.9

Spot Score

Mapp Cloud - Marketing Automation Software

Mapp Cloud

Transforming your marketing efforts, one click at a time.

Best for: SMB teams · Mid-market · Enterprise

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What is Mapp Cloud?

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

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Mapp Cloud offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

Read more about Customer.io
Free TrialTry Free →·

Starts from $100/Month

8.9

Spot Score

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →·

Starts from $18/Month when Billed Yearly, also offers free forever plan

8.9

Spot Score

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Read more about SALESmanago

SALESmanago offers custom pricing plan

8.9

Spot Score

Marketing 360 - Marketing Automation Software

Marketing 360

Unite, track, and automate your marketing efforts.

Best for: SMB teams · Mid-market

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What is Marketing 360?

Marketing 360 is the first and only marketing automation system that empowers marketers to build a platform for entire business by getting everyone in your company to work together. It allows you to connect, track and then automate all your marketing activities from one central database.

Read more about Marketing 360

Marketing 360 offers custom pricing plan

8.9

Spot Score

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

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What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

Read more about Act-On

Starts from $900/Month

8.9

Spot Score

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveDEMAND?

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

Read more about ActiveDEMAND
Free TrialTry Free →

8.8

Spot Score

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

Read more about Freshmarketer
Free Trial·

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

Read more about Emarsys

Emarsys offers custom pricing plan

8.8

Spot Score

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.8

Spot Score

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.8

Spot Score

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.8

Spot Score

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Delivra?

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.8

Spot Score

Smoove

Smoove

Seamless marketing automation for ultimate growth.

Best for: SMB teams · Mid-market

Try for Free

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What is Smoove?

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

Read more about Smoove

8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveTrail?

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Read more about ActiveTrail
Free TrialTry Free →
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