Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 21-40 out of 274
9.1
SpotScore

HubSpot CRM
Streamline your sales and marketing efforts with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is HubSpot CRM?
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
Read more about HubSpot CRM9.0
SpotScore

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What is Workbooks CRM?
Workbooks CRM is a cloud-based platform for small to medium-sized businesses that need CRM, marketing, order management, and customer support in one tool without enterprise-tier pricing. It covers the full revenue cycle from lead capture through invoicing, reducing the need for finance and ...
Read more about Workbooks CRM9.0
SpotScore

Kapture CRM
Efficiently manage and grow your business with Kapture CRM.
Best for: SMB teams · Mid-market · Enterprise
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What is Kapture CRM?
Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your
Read more about Kapture CRM
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9.0
SpotScore
User.com
Accelerate conversions with User.com's powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is User.com?
User.com is an all-in-one customer engagement platform for startups and growing SaaS companies that need CRM, live chat, email automation, push notifications, and user tracking without stitching together multiple tools. It centralizes all customer communication channels and lets teams build ...
Read more about User.comUser.com offers custom pricing plan
8.9
SpotScore
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What is Netcore?
Netcore Customer Engagement & Experience is an all-encompassing platform that gives the ability to revolutionize the way marketers, product and growth managers reach, engage and convert customers. Leverage Raman's predictive analytics to reap the benefits of improved conversions, retention and ...
Read more about NetcoreNetcore offers custom pricing plan
8.9
SpotScore

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What is Listrak?
Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS ...
Read more about ListrakListrak offers custom pricing plan
8.9
SpotScore
Mapp Cloud
Transforming your marketing efforts, one click at a time.
Best for: SMB teams · Mid-market · Enterprise
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What is Mapp Cloud?
We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...
Read more about Mapp CloudMapp Cloud offers custom pricing plan
8.9
SpotScore
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What is Customer.io?
Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...
Read more about Customer.io8.9
SpotScore

Hubspot Marketing Hub
Empower your marketing with HubSpot's all-in-one solution.
Best for: SMB teams · Mid-market · Enterprise
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What is Hubspot Marketing Hub?
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...
Read more about Hubspot Marketing Hub8.9
SpotScore

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What is SALESmanago?
The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...
Read more about SALESmanagoSALESmanago offers custom pricing plan
8.9
SpotScore

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What is Marketing 360?
Marketing 360 is an all-in-one marketing platform for small businesses and franchise owners that combines CRM, paid advertising management, social media, email, and website tools under one account. It lets teams track leads and campaigns from a central database, making it practical for ...
Read more about Marketing 360Marketing 360 offers custom pricing plan
8.9
SpotScore
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What is Act-On?
Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...
Read more about Act-OnStarts from $900/Month
8.9
SpotScore

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What is ActiveDEMAND?
ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...
Read more about ActiveDEMAND8.8
SpotScore

Freshmarketer
Unleash your marketing potential with Freshmarketer.
Best for: SMB teams · Mid-market · Enterprise
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What is Freshmarketer?
Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...
Read more about FreshmarketerStarts from $19/User/Month when Billed Yearly, also offers free forever plan
8.8
SpotScore
Emarsys
Revolutionize your marketing strategy with Emarsys.
Best for: SMB teams · Mid-market · Enterprise
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What is Emarsys?
Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...
Read more about EmarsysEmarsys offers custom pricing plan
8.8
SpotScore

Net-Results
Transforming leads into loyal customers, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Net-Results?
Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...
Read more about Net-Results8.8
SpotScore

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What is dotdigital?
dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...
Read more about dotdigitaldotdigital offers custom pricing plan
8.8
SpotScore

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What is Vbout?
Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...
Read more about Vbout8.8
SpotScore

Delivra
Streamline your marketing strategy, delight your customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read more about Delivra8.8
SpotScore

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What is Smoove?
Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...
Read more about SmooveRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











