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What does 'Reporting (Analytics)' mean?

Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performing. This includes calculating critical data and presenting them in multiple formats, such as an email, a slide deck, or an online dashboard. Reports can be complex and employ several methods. Still, the final purpose remains the same: to make it easy for those analyzing to comprehend what is truly happening within the business. This means that the accuracy of the reports is critical throughout the analytics phase, which focuses on identifying and resolving any issues inside the company.

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