AB Testing Software Glossary: Key Terms & Concepts

Version control, often known as source control, tracks and manages changes to digital asset management software code. Version control systems are software development teams' go-to solution...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all t...read more

Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising ...read more

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where v...read more

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more

Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifications serve as a way to keep users informed and ...read more

Surveys are a vital tool for gathering information and feedback from a specific group of people. It allows organizations and businesses to understand the thoughts, opinions, and preference...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. These processes can range from sending out a seri...read more

Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard sh...read more

Customer engagement is a metric that measures how well a company interacts with its consumers at all points in their lives. Customers may help brands create and strengthen a 'human-to-huma...read more

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Data analysis is the process of extracting usable ...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more