E-Commerce Analytics Software Glossary: Key Terms & Concepts

Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product. From product planning to installation, training,...read more

The process of keeping track of clients' orders and managing the actions required in completing them is known as order management. Accepting the order, picking, packing, and shipping the t...read more

Version control, often known as source control, tracks and manages changes to digital asset management software code. Version control systems are software development teams' go-to solution...read more

Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performing. This includes calculating critical data and ...read more

Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can b...read more

An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly through partner firms through channel management,...read more

Pricing optimization is a revolutionary software feature that helps businesses achieve the most profitable and competitive prices for their products or services. This powerful tool utilize...read more

Notifications transmitted to a user's desktop or mobile web browser are web notifications. Depending on the operating system, these are alert-style notifications that appear in the top or ...read more

Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audience about services and products. Your clients ar...read more

Paid and unpaid techniques on search engines like Google, Bing, and Yahoo are used in search marketing to acquire online presence and traffic. For example, consider the last time you used ...read more

The marketing efforts used to quantify the benefits of brand-building activities on sales and conversions are referred to as brand tracking. Marketing teams are increasingly focusing their...read more

Customer engagement is a metric that measures how well a company interacts with its consumers at all points in their lives. Customers may help brands create and strengthen a 'human-to-huma...read more

Benchmarking is the process of comparing a company's success to that of other firms in its industry to discover if there is a performance gap that can be closed by improving your own. Exam...read more

A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives, as well as provide insight into what they can ...read more

Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Data analysis is the process of extracting usable ...read more