Glossary: Key Terms & Concepts

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google s...read more

The act of conversing, communicating, and/or exchanging messages through the internet is known as chatting. It entails two or more persons interacting via a chat-enabled service or softwar...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more individuals achieve a common goal or objective. ...read more

Gamification is the technique of introducing game aspects into non-game environments to boost engagement, such as a website, online community, learning management system, or a company's in...read more

Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performing. This includes calculating critical data and ...read more

Live chat is a tool that allows employees to communicate with website users or with one another in real-time. It might be text, voice, or video-based chat that team members utilize to comm...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can be used to elicit a wide range of behaviors or ...read more

Offline access allows you to access your sales and CRM data on your mobile device even if you aren't connected to your network or have no Internet connection. Offline access to your web ap...read more

Many programs feature concurrency, allowing multiple users to work on the same record simultaneously. Concurrency control, on the other hand, is the technique through which the outcome of ...read more

To improve attraction, brands are turning to individualized branding tactics. Brands are putting more power in the hands of consumers than ever before, trusting them to create meaningful e...read more

Social Promotions refer to a set of software features that enable businesses to promote their products or services through various social media platforms. These features are designed to he...read more

In the social media realm, a Q&A is the closest thing to a dialogue — a presenter responds to questions posed by followers. Texts are used to offer questions, and the host responds through...read more

A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. These processes can range from sending out a seri...read more