Cross-Channel Advertising Software Glossary: Key Terms & Concepts

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google s...read more

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. ...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Offline access allows you to access your sales and CRM data on your mobile device even if you aren't connected to your network or have no Internet connection. Offline access to your web ap...read more

The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gathering leads from various sources, tracking all o...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

Multi-Account Management refers to the management of several accounts on various social media apps such as Facebook, Instagram, YouTube, Pinterest, and others. Multi Account Responsive Man...read more

Asset categorization is the systematic division of assets into multiple groups depending on their characteristics, using accounting standards to ensure accurate accounting under each group...read more

Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and...read more

Before being presented to a human user, an information filtering system removes redundant or undesired information from an data stream using (semi)automated or computerized processes. Its ...read more

Traffic control is a crucial aspect of managing traffic flow on roads and highways. It is the process of monitoring, regulating, and managing the movement of vehicles on a road network to ...read more

Faculty management, also known as staff management, refers to the process of efficiently managing the academic staff of an institution. This includes tasks such as hiring, scheduling, trac...read more

Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer strategy. For example, customer and participant seg...read more