PRM Software Glossary: Key Terms & Concepts

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. ...read more

A system or process for capturing, tracking and storing electronic documents such as PDFs, word processing files, and digital photographs of paper-based content is known as document manage...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions surrounding it that make the majority of business o...read more

Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to them sharing a referral link or code with a frie...read more

Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A click tracking tool uses software or tags to trac...read more

The process of welcoming new clients, confirming that their inquiries and concerns are addressed, and delivering new products and services as needed is called onboarding. Depending on the ...read more

Paid and unpaid techniques on search engines like Google, Bing, and Yahoo are used in search marketing to acquire online presence and traffic. For example, consider the last time you used ...read more

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performan...read more

File sharing is defined as the act of sharing or providing access to digital information or resources such as documents, multimedia (audio/video), graphics, computer programs, pictures, or...read more

Multi-language support is a software feature that enables users to access and interact with the program in multiple languages. This feature makes it possible for the software to be used by...read more

Single sign-on (SSO) allows users to log in to various applications with a single set of credentials, making it safe and straightforward. It's an authentication method in which users are p...read more

CRM integration is a vital feature found in most modern software programs that helps businesses streamline their customer relationship management process. It involves the seamless integrat...read more

Real time analytics is a software feature that enables immediate data analysis and visualization as data is being generated. It provides businesses with the ability to monitor and analyze ...read more