PRM Software Glossary: Key Terms & Concepts
List of PRM Software features
Referral Tracking
Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to them sharing a referral link or code with a frie...read more
Click-through Tracking
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A click tracking tool uses software or tags to trac...read more
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].