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Leadfeeder vs Apollo.io vs AroundDeal vs CrankWheel Comparison

Last updated:

Leadfeeder

4.5(594 reviews)

Starting at $63 /Month

  • Free Trial
  • Individuals
  • Large Enterprises

Leadfeeder is a lead generation software for SMB. User can track marketing leads from google adwords, facebook ads, linkedin and website automatically with Leadfeeder. Developers will help to run marketing campaigns more…

Apollo.io

2.8(5,090 reviews)

Starting at $0 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…

AroundDeal

3.5(73 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

CrankWheel

4.2(6 reviews)

Starting at $89 /Month

  • Large Enterprises
  • Medium Business

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, simplifying the process of responding to…

Leadfeeder leads on user satisfaction with a 4.5-star rating across 594 reviews.

Leadfeeder vs Apollo.io vs AroundDeal vs CrankWheel — at a glance

FeatureLeadfeederApollo.ioAroundDealCrankWheel
Rating4.5 / 52.8 / 53.5 / 54.2 / 5
Reviews5945,090736
Starting price$63 /Month$0 /user/monthContact for pricing$89 /Month
Free trial Yes Yes No No
Free version No No No No
Best forIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryLead Generation SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
Integrations9+ apps
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineOnline24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyUSUSUS

Key differences between Leadfeeder and Apollo.io

  • Pricing: Leadfeeder starts at $63 /Month, while Apollo.io starts at $0 /user/month.
  • Target audience: Leadfeeder is built for Individuals and Large Enterprises, while Apollo.io targets Large Enterprises and Medium Business.
  • User satisfaction: Leadfeeder scores higher with a 4.5-star average.
  • Deployment: Leadfeeder supports SaaS/Web/Cloud; Apollo.io supports SaaS/Web/Cloud.

Compare Leadfeeder vs Apollo.io vs AroundDeal vs CrankWheel — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Lead Generation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Leadfeeder - Lead Generation Software
Talk to an expert
Talk to an expert
Apollo.io - Sales Engagement Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Leadfeeder

Best for SMBs needing easy, quality lead generation with strong integrations.

Choose if
  • You want automatic lead tracking from Google Ads, Facebook, LinkedIn, and your website.
  • Your team values a simple, intuitive interface that requires minimal setup.
  • You need real-time notifications when key prospects visit your website.
Consider alternatives if
  • You are a startup or very small company with a limited budget.
  • You require extensive features in a free plan or have strict cost constraints.

Apollo.io

Best for sales teams needing accurate contact data and integrated sales intelligence.

Choose if
  • You require highly accurate and reliable contact information for outreach.
  • Your sales team benefits from strong CRM integrations for pipeline visibility.
  • You want comprehensive sales intelligence combining data, analytics, and automation.
Consider alternatives if
  • Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
  • You are a new user without dedicated onboarding support who may struggle with complexity.

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

CrankWheel

Best for

Large Enterprises, Medium Business, Small Business

Leadfeeder: Best for SMBs needing easy, quality lead generation with strong integrations. Apollo.io: Best for sales teams needing accurate contact data and integrated sales intelligence.

Description

Leadfeeder is a lead generation software for SMB. User can track marketing leads from google adwords, facebook ads, linkedin and website automatically with Leadfeeder. Developers will help ... Read More about Leadfeeder

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, ... Read More about CrankWheel

Entry Level Pricing

  • Starts from $63
  • Starts from $0 , monthly
  • Not Available
  • Starts from $89

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

9.6/10

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

3.5

(73)

4.2

(6)

Best Company Size

11-50 employees51-500 employees
10-50 employees51-5,000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Leadfeeder

  • Identify High-Quality Leads: With Leadfeeder, you can easily see which companies visit your website, allowing you to focus on high-potential leads that show genuine interest in your services.
  • Integrate Seamlessly: The platform effortlessly integrates with tools you already use, such as Google Analytics and CRM systems, streamlining your workflow and making it simple to track leads.
  • Real-Time Notifications: Get instant alerts when key prospects land on your site. This empowers your sales team to act quickly, capitalizing on interest while it’s fresh.

Apollo.io

  • Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
  • Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
  • Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
Best fit

Best fit

Leadfeeder

  • 11 to 500 employees
  • Martech, SaaS, Consulting, Sales Automation, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Apollo.io

  • 10–5,000+ employees
  • SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
  • Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
Watchouts

Reasons buyers look elsewhere

Leadfeeder

  • Users may seek alternatives to Leadfeeder if they find its pricing structure not fitting their budget or if they need more cost-effective solutions that still deliver quality insights on website visitors.
  • Some businesses might require more advanced integration capabilities with their existing CRM systems or marketing tools that Leadfeeder does not support, prompting them to explore other options.
  • If users find Leadfeeder's user interface complex or challenging to navigate, they may look for alternatives that offer a more intuitive experience and easier onboarding for their teams.

Apollo.io

  • Apollo.io follows a structured outreach and workflow model. Teams with highly customized sales processes, unique CRM setups, or complex automation requirements may prefer alternatives that allow deeper workflow customization or more flexible sequence logic.
  • Certain users seek alternatives due to concerns around email deliverability controls, sending limits, or inbox warm-up options. Tools with built-in deliverability monitoring or stricter reputation management features may feel more suitable for high-volume outbound teams.
  • While Apollo.io offers a large database, some users prefer alternatives that provide stronger coverage in specific regions, industries, or niche markets. Teams targeting localized markets or specialized verticals may find other platforms better aligned with their prospecting needs.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Leadfeeder, Apollo.io, AroundDeal and CrankWheel Compare on Features?

Total Features

11 Features

13 Features

5 Features

6 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Leadfeeder, Apollo.io, AroundDeal and CrankWheel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $63
          • $0 , monthly
          • Not Available
          • $89

          Pricing Plans

          • Not Available
          • Free

            $0

            /user/month

            • AI Assistant

            • AI Research

            • 2 Sequences

            Show more +

          • Basic

            $59

            /month

            • AI Assistant

            • AI Research & AI Lead Scoring

            • Unlimited Sequences

            Show more +

          • Professional

            $99

            /user/month

            • AI Assistant

            • AI Research & AI Lead Scoring

            • Unlimited Sequences & A/Z Testing

            Show more +

          • Browse all pricing plans
          • Not Available
          • Not Available

          Pricing Page

          Leadfeeder pricing
          Apollo.io pricing

          Pricing information not available

          CrankWheel pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US

          Leadfeeder vs Apollo.io vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          4.2

          (based on 6 reviews)

          Rating Distribution

          239

          74

          4

          1

          1

          2193

          0

          0

          0

          17

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights ease of use, quality lead generation, and strong customer support, with some concerns about pricing and integration limitations.

          What buyers like

          • Ease of use
          • Quality of leads
          • Customer support

          Common complaints

          • Pricing
          • Integration limitations

          Buyer sentiment

          Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options.

          What buyers like

          • Ease of use
          • Data accuracy
          • CRM integration

          Common complaints

          • Complexity for new users
          • Limited marketplace integrations

          Buyer sentiment

          Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is positive across 6 reviews, with strong overall satisfaction.

          What buyers like

          • Instant screen-sharing
          • Reduces sales cycle
          • Easy customer invitations

          Common complaints

          • Limited to screen-sharing
          • May require internet connection
          • Not suitable for large presentations

          Pros and Cons

          • Provides quality leads effortlessly, streamlining lead generation

          • Intuitive and easy-to-learn user interface

          • Seamless integration with platforms like LinkedIn and Google Analytics

          • Pricing can be steep for startups and small companies

          • Queue management issues during high traffic affecting lead tracking

          • Accurate and reliable contact data including emails and phone numbers

          • User-friendly interface with efficient search filters for lead discovery

          • Strong CRM integrations enabling seamless data alignment and pipeline visibility

          • Steep learning curve for newcomers due to feature richness without sufficient support

          • Limited marketplace for additional apps and connectors restricting advanced customization

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Quick and easy screen-sharing capabilities

          • Reduces sales cycle time significantly

          • Real-time engagement enhances customer experience

          • Limited features beyond screen-sharing

          • Requires stable internet connection

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          No Customers information available.

          EY

          EY

          Colliers International

          Colliers International

          GoDaddy

          GoDaddy

          No Customers information available.

          CrankWheel_customers_0

          CrankWheel_customers_0

          CrankWheel_customers_1

          CrankWheel_customers_1

          CrankWheel_customers_2

          CrankWheel_customers_2

          Media and Screenshots

          Screenshots

          Feeds

          2 Screenshots

          Apollo.io screenshot

          3 Screenshots

          Videos

          video-0

          3 Videos

          No videos available.

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Leadfeeder or Apollo.io?
          Leadfeeder edges out the other on user ratings (4.5 vs 2.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Leadfeeder and Apollo.io offer a free trial?
          Yes, both Leadfeeder and Apollo.io offer a free trial.
          What is the starting price of Leadfeeder vs Apollo.io?
          Leadfeeder starts at $63 /Month. Apollo.io starts at $0 /user/month.
          What are the top alternatives to Leadfeeder?
          Top alternatives to Leadfeeder include LeadBI, Whoisvisiting, Lead Forensics, Leadforms, Leadinfo.
          What are the top alternatives to Apollo.io?
          Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.

          Grow your pipeline with buyers who are already looking for you

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