Klaviyo vs Salesforce vs Bigin by Zoho CRM Comparison
Klaviyo
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will lov…
Salesforce
Starting at $25 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Klaviyo leads on user satisfaction with a 4.8-star rating across 708 reviews.
Klaviyo vs Salesforce vs Bigin by Zoho CRM — at a glance
| Feature | Klaviyo | Salesforce | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.8 / 5 | 4.5 / 5 | 4.6 / 5 |
| Reviews | 708 | 710 | 294 |
| Starting price | Contact for pricing | $25 /user/month | $7 /User/Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | Marketing Automation Software | CRM Software | CRM Software |
| Integrations | 10+ apps | 13+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | Global | Global |
Key differences between Klaviyo and Salesforce
- Pricing: Salesforce starts at $25 /user/month. Klaviyo pricing is not publicly listed.
- Free trial: Salesforce offers a free trial; Klaviyo does not.
- Target audience: Klaviyo is built for Large Enterprises and Medium Business, while Salesforce targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Klaviyo scores higher with a 4.8-star average.
- Deployment: Klaviyo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Klaviyo vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for scalable, advanced email and SMS marketing in ecommerce.
- You manage marketing for medium to large ecommerce or DTC brands.
- You need powerful automation with deep personalization and revenue analytics.
- You want seamless integration with Shopify, BigCommerce, and subscription businesses.
- You are a small business needing a simple, minimal-feature email tool.
- Your team lacks capacity to handle a steep learning curve or complex features.
Best for medium to large enterprises needing highly customizable CRM solutions.
- You require extensive customization to fit unique industry workflows.
- Your team needs robust analytics and reporting for data-driven sales decisions.
- You want seamless integration with numerous third-party applications and APIs.
- You are a small business or startup with a limited budget.
- Your team lacks technical expertise or prior CRM experience.
Small Business
Klaviyo: Best for scalable, advanced email and SMS marketing in ecommerce. Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions.
Description | Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create ... Read More about Klaviyo | Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Spotsaas ScoreWhat's this? ↗ | 9.5/10 | 9.8/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 201-500 employeesMedium to large businesses | 50 to 10,000 employeesMedium to Large Enterprises | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Scales with fast-growing D2C brands: Klaviyo is built to handle large contact lists, high send volumes, and complex automation as brands grow. Its infrastructure supports scaling without switching platforms, making it a long-term choice for ecommerce brands moving from early growth to mature operations.
- Strong analytics and revenue attribution: Klaviyo provides detailed reporting on campaign performance, flow revenue, conversion rates, and customer lifetime value. This makes it easier for teams to understand which messages are driving revenue and where to optimize. Clear attribution helps justify marketing spend and refine lifecycle strategies over time.
- Personalization at scale: With dynamic content blocks, conditional logic, and product recommendations, Klaviyo allows brands to personalize messages for thousands or millions of customers at once. Emails and texts can adapt based on customer preferences, purchase history, and engagement, improving relevance without increasing campaign complexity.
- Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
- Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
- Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
No key benefits available yet.
Best fit
- 201–500
- Ecommerce, DTC Brands, Retail, Fashion & Apparel, Beauty & Cosmetics, Health & Wellness, Consumer Goods, Subscription Businesses
- Marketing Manager, Ecommerce Manager, Growth Marketer, CRM Manager, Lifecycle Marketing Manager, Head of Marketing, Founder, DTC Brand Owner
- 50 to 10,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Some alternatives offer built-in AI copywriting, automated creative optimization, and predictive content suggestions directly inside the editor, which can appeal to teams that want more AI-driven campaign assistance without manual setup.
- Brands with heavy international customer bases might need specialized messaging providers with localized SMS routes, compliance support, and pricing optimized for global reach — areas where some competitors excel.
- While Klaviyo supports key ecommerce platforms, organizations using niche or custom systems may require platforms with larger marketplace ecosystems or plug-and-play connectors for non-commerce tools.
- Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
- Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
- Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.
No alternatives guidance available yet.
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How do Klaviyo, Salesforce and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Klaviyo, Salesforce and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Klaviyo vs Salesforce User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Klaviyo’s powerful automation and excellent support but note a learning curve and sales pressure as drawbacks. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  YETI  Steve Madden  Bonobos |  BBVA  Brunello Cucinelli  Unilever |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  3 Screenshots |
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Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Klaviyo or Salesforce?
- Klaviyo edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Klaviyo and Salesforce offer a free trial?
- Salesforce offers a free trial. Klaviyo does not.
- What is the starting price of Klaviyo vs Salesforce?
- Klaviyo starts at Contact for pricing. Salesforce starts at $25 /user/month.
- What are the top alternatives to Klaviyo?
- Top alternatives to Klaviyo include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Salesforce?
- Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.