Which is better, Keyplay or UPilot?

Keyplay edges out UPilot based on user ratings across 175 reviews. That said, the best pick depends on your workflow — UPilot may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Keyplay and UPilot?

Key differences between Keyplay and UPilot include pricing (Keyplay starts at $1,500 vs UPilot at $29); target audience (Keyplay targets Mid-Market while UPilot serves Large Enterprises); free trial availability (UPilot offers one, Keyplay does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Keyplay and UPilot offer a Free trial?

UPilot offers Free Trial, but Keyplay does not.

Who are the typical users of Keyplay?

Keyplay is designed for Mid-Market, Enterprise.

Who are the typical users of UPilot?

UPilot is designed for Large Enterprises, Medium Business, Small Business.

What is the starting price of Keyplay and UPilot?

Pricing for Keyplay starts at $1,500paid, whereas UPilot starts at $29/User/Month.

What are the best alternatives to Keyplay?

Some top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.

What are the best alternatives to UPilot?

Some top alternatives to UPilot include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Workbooks CRM.

Keyplay vs UPilot vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Keyplay

4.8(175 reviews)

Starting at $1,500 paid

Mid-Market
Enterprise

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…

View Pricing Read Reviews

UPilot

4.1(6 reviews)

Starting at $29 /User/Month

Free Trial
Large Enterprises
Medium Business

UPilot is a CRM for B2B sales teams at SMBs and solo entrepreneurs who need a visual pipeline tool with strong contact context without the configuration overhead of larger platforms. Its 360-degree contact view consolida…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

Keyplay leads on user satisfaction with a 4.8-star rating across 175 reviews.

Keyplay vs UPilot vs Bigin by Zoho CRM — at a glance

Feature	Keyplay	UPilot	Bigin by Zoho CRM
Rating	4.8 / 5	4.1 / 5	4.6 / 5
Reviews	175	6	294
Starting price	$1,500 paid	$29 /User/Month	$7 /User/Month
Free trial	No	Yes	Yes
Free version	No	No	No
Best for	Mid-Market, Enterprise	Large Enterprises, Medium Business, Small Business	Small Business
Category	Sales Intelligence Software	CRM Software	CRM Software
Platforms	Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Email Support, Dedicated CSM, Help Center, Onboarding Support	Business Hours, Online	Business Hours, Online
Certifications	—	—	—
Data residency	—	US	Global

Key differences between Keyplay and UPilot

Pricing: Keyplay starts at $1,500 paid, while UPilot starts at $29 /User/Month.
Free trial: UPilot offers a free trial; Keyplay does not.
Target audience: Keyplay is built for Mid-Market and Enterprise, while UPilot targets Large Enterprises and Medium Business.
User satisfaction: Keyplay scores higher with a 4.8-star average.
Deployment: Keyplay supports Cloud; UPilot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Keyplay vs UPilot vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Keyplay Talk to an expert Talk to an expert	UPilot (12) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Keyplay

Best for

Mid-Market, Enterprise

UPilot

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Keyplay typically suits Mid-Market and Enterprise. UPilot tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay	UPilot is a CRM for B2B sales teams at SMBs and solo entrepreneurs who need a visual pipeline tool with strong contact context without the configuration overhead of larger platforms. Its ... Read More about UPilot	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $1,500 , /month	Starts from $29	Starts from $7 , Billed Yearly
Free Trial Availability	No free trial	Free Trial available	Get Free Trial
SpotScore What's this? ↗	9.6/10	8.6/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.8 (175)	4.1 (6)	4.57 (294)
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keyplay

Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.

UPilot

No key benefits available yet.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Keyplay

RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture

UPilot

No best-fit guidance available yet.

Bigin by Zoho CRM

No best-fit guidance available yet.

Software Demo

Demo

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How do Keyplay, UPilot and Bigin by Zoho CRM Compare on Features?

Total Features	7 Features	10 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Keyplay, UPilot and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$1,500 , /month	$29	$7 , Billed Yearly
Pricing Plans	Growth $1,500 paid Get Started Up to 10k accounts Custom scoring model CRM sync Show more + Scale $3,000 paid Get Started Up to 50k accounts Advanced signals API access Show more + Enterprise Custom paid Get Started Unlimited accounts Custom signals SSO Show more +	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page	Pricing information not available
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	✗ No
HIPAA	—	✗ No
Data Residency	—	🇺🇸 US

Keyplay vs UPilot User Reviews & Rating Comparison

User Ratings	4.8 (based on 175 reviews)	4.1 (based on 6 reviews)	4.57 (based on 294 reviews)
Rating Distribution	0 0 0 0 0	6 4 2 0 0	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is very strong across 175 reviews, with consistently positive feedback. What buyers like 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS. Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business. Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research. Common complaints Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level. Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.	Buyer sentiment Buyer sentiment is positive across 12 reviews, with strong overall satisfaction. What buyers like Offers a 360-degree view of contacts, deals, and history, which makes data management intuitive and insightful. Highly customizable fields, deal stages, and workflows tailored for B2B sales, SMBs, and solo entrepreneurs. Effective email synchronization with a 2-way sync that eliminates the need for switching between applications. Common complaints Bulk editing and advanced reporting features are limited, requiring time-consuming manual adjustments. Can feel overwhelming or confusing to beginners due to the extensive options and customization capabilities. Advanced features like adding multiple contacts in meetings or activities are absent, leading to inefficiencies.	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS. Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business. Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research. Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level. Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.	Intuitive design for easy navigation Focuses on essential CRM functionalities Affordable pricing for small businesses May not support complex sales processes Limited integrations with other tools	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	No Customers information available.	CellPoint Mobile MulticoreWare Brilliant Noise	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	No screenshots available.	No screenshots available.
Videos	No videos available.	3 Videos

Alternatives

Alternatives	ZoomInfo SalesOS ZoomInfo 4.4	Bigin by Zoho CRM 4.57 ClickUp 4.4 Zoho CRM 4.07	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, Keyplay or UPilot?: Keyplay edges out the other on user ratings (4.8 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Keyplay and UPilot offer a free trial?: UPilot offers a free trial. Keyplay does not.
What is the starting price of Keyplay vs UPilot?: Keyplay starts at $1,500 paid. UPilot starts at $29 /User/Month.
What are the top alternatives to Keyplay?: Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.
What are the top alternatives to UPilot?: Top alternatives to UPilot include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Workbooks CRM.

Keyplay vs UPilot vs Bigin by Zoho CRM Comparison

Keyplay

UPilot

Bigin by Zoho CRM

Keyplay vs UPilot vs Bigin by Zoho CRM — at a glance

Key differences between Keyplay and UPilot

Compare Keyplay vs UPilot vs Bigin by Zoho CRM — and walk away knowing which one fits.

Keyplay

UPilot

Download this Keyplay vs UPilot vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Where each option fits best

Key strengths

Best fit

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Keyplay, UPilot and Bigin by Zoho CRM Compare on Features?

Compare Keyplay, UPilot and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Keyplay vs UPilot User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions