Gravity Forms vs 123FormBuilder Comparison
Gravity Forms
Starting at $59 /Year
- Large Enterprises
- Medium Business
Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…
123FormBuilder
Starting at $19.99 /Month
- Large Enterprises
- Medium Business
Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send confirmation and receipt emails along wit…
Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.
SpotSaaS Analysis
Gravity Forms123FormBuilder
The core difference between Gravity Forms and 123FormBuilder lies in their target users: Gravity Forms caters to developers seeking extensive customization and control, while 123FormBuilder is designed for small to mid-sized teams looking for a straightforward, user-friendly form creation experience. Ideal buyers for Gravity Forms are web developers and designers, whereas 123FormBuilder is best suited for teams that prioritize ease of use and quick deployment.
- Best for developers needing customizable online forms - Extensive integrations with third-party applications - Full control over form design using CSS - Suitable for small and medium businesses - Price point at $59 - Ideal for those requiring versatile form-building capabilities
- Designed for small to mid-sized teams - User-friendly drag-and-drop interface - Quick form setup with no technical skills required - Offers unlimited free forms without extra fees - Suitable for companies with 1-500 employees - Price point at $19.99
Gravity Forms vs 123FormBuilder — at a glance
| Feature | Gravity Forms | 123FormBuilder |
|---|---|---|
| Rating | 4.7 / 5 | 4.3 / 5 |
| Reviews | 202 | 593 |
| Starting price | $59 /Year | $19.99 /Month |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Online Form Builder Software | Online Form Builder Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | — | Available |
| Support modes | Online | Business Hours, Online |
| Certifications | GDPR | HIPAA, GDPR |
| Data residency | US | Global |
Key differences between Gravity Forms and 123FormBuilder
- Pricing: Gravity Forms starts at $59 /Year, while 123FormBuilder starts at $19.99 /Month.
- User satisfaction: Gravity Forms scores higher with a 4.7-star average.
- Deployment: Gravity Forms supports SaaS/Web/Cloud; 123FormBuilder supports SaaS/Web/Cloud.
Gravity Forms vs 123FormBuilder — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for developers needing powerful, customizable online form creation with extensive integrations.
- You are a web developer or designer wanting full control over form design using CSS.
- You need a versatile form builder with a wide range of add-ons and third-party integrations.
- Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
- You want extensive built-in styling options without writing any custom CSS.
- Your business relies heavily on seamless integration with niche themes like Divi.
Best for small to mid-sized teams needing easy, unlimited online form creation.
- You want a user-friendly drag-and-drop interface with quick form setup.
- You need unlimited free forms without any download or setup fees.
- You require seamless integration with popular tools like Zendesk and Salesforce.
- Your enterprise demands extensive third-party app integrations beyond available options.
- You seek highly advanced customization without relying on vendor support.
Gravity Forms: Best for developers needing powerful, customizable online form creation with extensive integrations. 123FormBuilder: Best for small to mid-sized teams needing easy, unlimited online form creation.
Description | Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms | Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send ... Read More about 123FormBuilder |
|---|---|---|
Entry Level Pricing |
|
|
Free Trial Availability |
|
|
Spotsaas ScoreWhat's this? ↗ | 8.8/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Small BusinessMedium Business | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |  Gravity Forms has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
How do Gravity Forms and 123FormBuilder Compare on Features?
Total Features | 21 Features | 26 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Gravity Forms and 123FormBuilder on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Starting From |
|
|
Pricing Plans |
| |
Pricing Page |  |  |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | — | ✓ Yes |
|---|---|---|
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✗ No | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✗ No | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Gravity Forms User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations. What buyers like
Common complaints
| Buyer sentiment Users generally praise 123FormBuilder for its ease of use, helpful customer support, and effective form-building features, though some find the platform complex and limited in integrations. What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Nike  Airbnb  NASA |  Airbus  University of Oxford  LG |
|---|
Media and Screenshots
Screenshots |  3 Screenshots |  3 Screenshots |
|---|---|---|
Videos | No videos available. |  4 Videos |
Top Alternatives to Gravity Forms and 123FormBuilder in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Online Form Builder Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Gravity Forms or 123FormBuilder?
- Gravity Forms edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Gravity Forms and 123FormBuilder offer a free trial?
- Neither Gravity Forms nor 123FormBuilder currently lists a free trial.
- What is the starting price of Gravity Forms vs 123FormBuilder?
- Gravity Forms starts at $59 /Year. 123FormBuilder starts at $19.99 /Month.
- What are the top alternatives to Gravity Forms?
- Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.
- What are the top alternatives to 123FormBuilder?
- Top alternatives to 123FormBuilder include Formsite, Typeform, Jotform, MightyForms, stepFORM.