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FormAssembly vs Gravity Forms Comparison

Last updated:

FormAssembly

4.4(272 reviews)

Starting at Contact Sales

  • Free Trial
  • Large Enterprises
  • Medium Business

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-ass…

Gravity Forms

4.7(202 reviews)

Starting at $59 /Year

  • Large Enterprises
  • Medium Business

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…

Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.

SpotSaaS Analysis

FormAssemblyGravity Forms

The core difference lies in FormAssembly's focus on advanced Salesforce integration for larger enterprises, while Gravity Forms caters to developers seeking extensive customization and integration options for smaller to medium-sized businesses. Ideal buyers for FormAssembly are medium to large enterprises needing sophisticated data management, whereas Gravity Forms is best suited for web developers and designers looking for flexibility in form creation.

- Best for enterprises needing advanced Salesforce integration - Offers deep, customizable data collection solutions - Ideal for teams requiring enterprise-grade form management - Focused on medium to large businesses - Priced at $89 - Strong CRM workflow capabilities

- Best for developers seeking powerful form customization - Extensive integrations with third-party applications - Allows full control over form design using CSS - Suitable for small to medium businesses - Priced at $59 - Versatile form builder with a wide range of add-ons

FormAssembly vs Gravity Forms — at a glance

FeatureFormAssemblyGravity Forms
Rating4.4 / 54.7 / 5
Reviews272202
Starting priceContact Sales$59 /Year
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareOnline Form Builder Software
Integrations12+ apps
PlatformsSaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud)SaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPRGDPR
Data residencyUSUS

Key differences between FormAssembly and Gravity Forms

  • Pricing: FormAssembly starts at Contact Sales, while Gravity Forms starts at $59 /Year.
  • Free trial: FormAssembly offers a free trial; Gravity Forms does not.
  • User satisfaction: Gravity Forms scores higher with a 4.7-star average.
  • Deployment: FormAssembly supports SaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud); Gravity Forms supports SaaS/Web/Cloud.

FormAssembly vs Gravity Forms — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

FormAssembly - Online Form Builder Software
Talk to an expert
Talk to an expert
Gravity Forms - Online Form Builder Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

FormAssembly

Best for enterprises needing advanced Salesforce-integrated form solutions.

Choose if
  • You require deep, customizable Salesforce data collection and CRM workflows.
  • Your team needs enterprise-grade form customization and data management.
  • You operate in regulated industries needing secure, paperless application processes.
Consider alternatives if
  • You are a small business with a limited budget seeking low-cost form builders.
  • Your workflows depend heavily on third-party integrations beyond Salesforce.

Gravity Forms

Best for developers needing powerful, customizable online form creation with extensive integrations.

Choose if
  • You are a web developer or designer wanting full control over form design using CSS.
  • You need a versatile form builder with a wide range of add-ons and third-party integrations.
  • Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
Consider alternatives if
  • You want extensive built-in styling options without writing any custom CSS.
  • Your business relies heavily on seamless integration with niche themes like Divi.

FormAssembly: Best for enterprises needing advanced Salesforce-integrated form solutions. Gravity Forms: Best for developers needing powerful, customizable online form creation with extensive integrations.

Description

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of ... Read More about FormAssembly

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms

Entry Level Pricing

  • Starts from Contact Sales , Billed Monthly
  • Starts from $59

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.9/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Medium BusinessLarge Enterprises
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Gravity Forms has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do FormAssembly and Gravity Forms Compare on Features?

Total Features

28 Features

21 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare FormAssembly and Gravity Forms on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Contact Sales , Billed Monthly
      • $59

      Pricing Plans

      • FormAssembly Atlas Explorer

        • The entry-level plan for individuals starting their data collection journey.

        • Unlimited Forms & Responses

        Show more +

      • FormAssembly Atlas Team

        • The mid-tier plan for a workgroup or small business.

        • All Core Functionality of the Explorer Plan

        Show more +

      • FormAssembly Atlas Enterprise

        • Best Business Value

        • The robust plan for larger organizations or multiple teams.

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      FormAssembly pricing
      Gravity Forms pricing

      Other Details

      Organization Types supported

      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes
      ✗ No

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✗ No

      Data Residency

      🇺🇸 US
      🇺🇸 US

      FormAssembly User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      196

      50

      8

      2

      1

      106

      4

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights FormAssembly's powerful Salesforce integration and customization flexibility, tempered by some concerns over learning curve and pricing.

      What buyers like

      • Salesforce integration
      • Form customization flexibility
      • Customer support quality

      Common complaints

      • Learning curve
      • Limited integrations

      Buyer sentiment

      Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations.

      What buyers like

      • Versatility and power
      • Extensive integrations
      • User-friendly interface

      Common complaints

      • Backend user experience
      • Limited styling without CSS

      Pros and Cons

      • Highly advanced and customizable Salesforce integration

      • Robust connectors like prefill and powerful object connections

      • Responsive customer support with thorough documentation

      • Initial learning curve requiring time to master advanced features

      • Limited integrations with tools such as NetSuite and Zapier

      • Powerful and versatile form creation capabilities

      • Extensive add-ons and integrations with popular services

      • User-friendly drag-and-drop interface suitable for beginners and developers

      • Backend interface could be improved for better user experience

      • Limited styling options without custom CSS

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Amazon

      Amazon

      Lenovo

      Lenovo

      Target

      Target

      Nike

      Nike

      Airbnb

      Airbnb

      NASA

      NASA

      Media and Screenshots

      Screenshots

      AI-Assisted Form Building

      6 Screenshots

      Drag and Drop Form Builder screenshot

      3 Screenshots

      Videos

      video-0

      3 Videos

      No videos available.

      Top Alternatives to FormAssembly and Gravity Forms in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Related Blogs and Articles for Online Form Builder Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, FormAssembly or Gravity Forms?
      Gravity Forms edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do FormAssembly and Gravity Forms offer a free trial?
      FormAssembly offers a free trial. Gravity Forms does not.
      What is the starting price of FormAssembly vs Gravity Forms?
      FormAssembly starts at Contact Sales. Gravity Forms starts at $59 /Year.
      What are the top alternatives to FormAssembly?
      Top alternatives to FormAssembly include Cognito Forms, Formsite, Formstack, Typeform, MightyForms.
      What are the top alternatives to Gravity Forms?
      Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.

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