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Firmao CRM vs Keap vs Bigin by Zoho CRM Comparison

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Firmao CRM

5.0(5 reviews)

Starting at $19 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Firmao is a comprehensive all-in-one tool designed to manage all departments of a company, from marketing to sales to after-sales and service. It is designed for small and medium-sized manufacturing, service and sales co…

Keap

3.9(2,012 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Firmao CRM leads on user satisfaction with a 5.0-star rating across 5 reviews.

Firmao CRM vs Keap vs Bigin by Zoho CRM — at a glance

FeatureFirmao CRMKeapBigin by Zoho CRM
Rating5.0 / 53.9 / 54.6 / 5
Reviews52,012294
Starting price$19 /User/Month$129 /Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPR
Data residencyUSUSGlobal

Key differences between Firmao CRM and Keap

  • Pricing: Firmao CRM starts at $19 /User/Month, while Keap starts at $129 /Month.
  • User satisfaction: Firmao CRM scores higher with a 5.0-star average.
  • Deployment: Firmao CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Firmao CRM vs Keap vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Firmao CRM - CRM Software
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Keap - CRM Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Firmao CRM

Best for

Large Enterprises, Medium Business, Small Business

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Bigin by Zoho CRM

Best for

Small Business

Firmao CRM typically suits Large Enterprises and Medium Business. Keap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Firmao is a comprehensive all-in-one tool designed to manage all departments of a company, from marketing to sales to after-sales and service. It is designed for small and medium-sized ... Read More about Firmao CRM

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $19 , Billed Yearly
  • Starts from $129 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

8.4/10

9.6/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)

Best Company Size

1-100 employeesMedium business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

  • Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
  • Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
  • Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
Best fit

Best fit

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
Watchouts

Reasons buyers look elsewhere

Keap

  • Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
  • Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
  • Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors

Software Demo

Demo

No software demo available

Firmao CRM has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Firmao CRM, Keap and Bigin by Zoho CRM Compare on Features?

Total Features

23 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Firmao CRM, Keap and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $19 , Billed Yearly
        • $129 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Standard

          • CRM - Customer Relationship Management

          • E-mail integration

          • VAT invoices, bills and receipts

          Show more +

        • Professional

          • Includes features of Standard plan, plus

          • Defining custom fields for your data

          • Chat, Livechat and Callback

          Show more +

        • Enterprise

          • Includes features of Professional plan, plus

          • Customizations (paid extra)

          • Google Calendar integration

          Show more +

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Firmao CRM pricing
        Keap pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Firmao CRM vs Keap User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        81

        0

        0

        0

        0

        155

        14

        4

        4

        31

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 81 reviews, with consistently positive feedback.

        What buyers like

        • Integrates CRM, invoicing, project management, and inventory control in one platform.
        • Accessible interface requires minimal training, even for non-technical users.
        • Extensive customization options let businesses tailor workflows, dashboards, and reports to specific needs.

        Common complaints

        • Limited integration options compared to competitors, affecting advanced connectivity and functionalities.
        • Learning curve for certain advanced features, potentially overwhelming for first-time users.
        • Reporting capabilities need improvement, particularly for advanced analytics.

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Comprehensive tool for various departments

        • Quick customization to fit business needs

        • User-friendly interface for easy adoption

        • Might be overwhelming for very small businesses

        • Customization may require initial setup time

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Firmao CRM, Keap, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        LiveAgent

        LiveAgent

        Smash IT Buck

        Smash IT Buck

        FindMyCRM

        FindMyCRM

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Firmao CRM

        2 Screenshots

        Campaign Builder

        5 Screenshots

        Videos

        No videos available.

        video-0

        4 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Firmao CRM or Keap?
        Firmao CRM edges out the other on user ratings (5.0 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Firmao CRM and Keap offer a free trial?
        Yes, both Firmao CRM and Keap offer a free trial.
        What is the starting price of Firmao CRM vs Keap?
        Firmao CRM starts at $19 /User/Month. Keap starts at $129 /Month.
        What are the top alternatives to Firmao CRM?
        Top alternatives to Firmao CRM include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, Thryv.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.