EZ Texting vs Keap vs Bigin by Zoho CRM Comparison
EZ Texting
Starting at $20 /month
- Free Trial
- Individuals
- Freelancers / Consultants
EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know how much credit is needed for t…
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
EZ Texting leads on user satisfaction with a 4.5-star rating across 853 reviews.
EZ Texting vs Keap vs Bigin by Zoho CRM — at a glance
| Feature | EZ Texting | Keap | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 4.6 / 5 |
| Reviews | 853 | 198 | 243 |
| Starting price | $20 /month | $129 /Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | SMS Marketing Software | CRM Software | CRM Software |
| Integrations | 8+ apps | — | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | — |
| Data residency | US | US | Global |
Key differences between EZ Texting and Keap
- Pricing: EZ Texting starts at $20 /month, while Keap starts at $129 /Month.
- Target audience: EZ Texting is built for Individuals and Freelancers / Consultants, while Keap targets Large Enterprises and Medium Business.
- User satisfaction: EZ Texting scores higher with a 4.5-star average.
- Deployment: EZ Texting supports SaaS/Web/Cloud; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare EZ Texting vs Keap vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most SMS Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing simple, compliant SMS marketing with easy setup.
- You are a small to mid-sized business seeking straightforward bulk SMS campaigns.
- You need built-in compliance tools to manage opt-in/opt-out and TCPA adherence.
- You want good integration options with CRMs and marketing tools via Zapier and APIs.
- Your team requires deep API customization and developer-heavy SMS workflows.
- You need advanced automation and highly flexible SMS campaign capabilities.
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Small Business
EZ Texting: Best for SMBs needing simple, compliant SMS marketing with easy setup. Keap: Best all-in-one CRM and marketing automation for small businesses.
Description | EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know ... Read More about EZ Texting | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | Not Available | 9.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 1-100 employeesMedium business | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Broad integration and automation options: Through native connectors, APIs, and automation platforms like Zapier and Make, EzTexting connects with CRMs, marketing tools, and support systems. These integrations allow teams to trigger texts from form submissions, CRM updates, or customer actions, reducing manual work and keeping communication timely and relevant.
- Versatile use cases across industries: EzTexting supports promotions, reminders, alerts, internal communications, and customer engagement across many sectors. Retailers use it for offers, nonprofits for fundraising, schools for notifications, and service businesses for appointment reminders. This flexibility allows teams to adapt SMS messaging to different goals without switching platforms.
- EzTexting includes built-in tools for opt-in collection, opt-out handling, and compliance with SMS regulations like TCPA. These safeguards reduce legal risk and help organizations run campaigns responsibly. For businesses new to SMS marketing, this compliance-first approach simplifies setup and keeps messaging practices aligned with industry standards.
- Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
- Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
- Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
No key benefits available yet.
Best fit
- 201–500
- Marketing & Advertising, Retail, E-commerce, Nonprofits, Education, Healthcare, Real Estate, Hospitality, Professional Services
- Marketing Manager, Digital Marketing Manager, CRM Manager, Communications Manager, Growth Marketer, Small Business Owner, Operations Manager
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- EzTexting’s reporting covers delivery, engagement, and campaign performance, but data-driven teams may want deeper attribution, cohort analysis, or revenue-level insights tied to conversions. Platforms with advanced analytics dashboards or native BI integrations can better support these needs.
- Organizations with customers across multiple countries may need extensive global SMS coverage, localized sender IDs, and country-specific compliance support. Some alternatives provide stronger international routing, pricing flexibility, and delivery optimization for global campaigns.
- Engineering-led teams may prefer SMS platforms with more granular APIs, webhooks, and customization control. EzTexting offers APIs, but companies building highly customized messaging workflows or embedding SMS deeply into proprietary products often opt for developer-centric tools.
- Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
- Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
- Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors
No alternatives guidance available yet.
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How do EZ Texting, Keap and Bigin by Zoho CRM Compare on Features?
Total Features | 8 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare EZ Texting, Keap and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
EZ Texting vs Keap User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate EZ Texting for its ease of use, strong compliance features, and reliable SMS delivery, though some desire more advanced automation and customization. What buyers like
Common complaints
| Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Southwest  YMCA  JetBlue | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots | No screenshots available. |  5 Screenshots |
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Videos |  4 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, EZ Texting or Keap?
- EZ Texting edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do EZ Texting and Keap offer a free trial?
- Yes, both EZ Texting and Keap offer a free trial.
- What is the starting price of EZ Texting vs Keap?
- EZ Texting starts at $20 /month. Keap starts at $129 /Month.
- What are the top alternatives to EZ Texting?
- Top alternatives to EZ Texting include SlickText, ExpertTexting, TextToHire, MOBtexting, SimpleTexting.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot CRM.