EZ Texting vs Keap vs Bigin by Zoho CRM vs Creatio CRM Comparison
EZ Texting
Starting at $20 /month
- Free Trial
- Individuals
- Freelancers / Consultants
EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know how much credit is needed for t…
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
EZ Texting leads on user satisfaction with a 4.5-star rating across 853 reviews.
Consider monday CRM
Comparing EZ Texting, Keap, Bigin by Zoho CRM and Creatio CRM? monday CRM is another option worth a look: a visual deal pipeline, Gmail and Outlook email sync and a 14-day free trial.
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EZ Texting vs Keap vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | EZ Texting | Keap | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 4.6 / 5 | — |
| Reviews | 853 | 198 | 243 | — |
| Starting price | $20 /month | $129 /Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Small Business | Large Enterprises, Medium Business |
| Category | SMS Marketing Software | CRM Software | CRM Software | CRM Software |
| Integrations | 8+ apps | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | US | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between EZ Texting and Keap
- Pricing: EZ Texting starts at $20 /month, while Keap starts at $129 /Month.
- Target audience: EZ Texting is built for Individuals and Freelancers / Consultants, while Keap targets Large Enterprises and Medium Business.
- User satisfaction: EZ Texting scores higher with a 4.5-star average.
- Deployment: EZ Texting supports SaaS/Web/Cloud; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare EZ Texting vs Keap vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
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Where each product wins, per real buyers
Most SMS Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
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EZ Texting, Keap, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Best for SMBs needing simple, compliant SMS marketing with easy setup.
- You are a small to mid-sized business seeking straightforward bulk SMS campaigns.
- You need built-in compliance tools to manage opt-in/opt-out and TCPA adherence.
- You want good integration options with CRMs and marketing tools via Zapier and APIs.
- Your team requires deep API customization and developer-heavy SMS workflows.
- You need advanced automation and highly flexible SMS campaign capabilities.
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Small Business
Large Enterprises, Medium Business
EZ Texting: Best for SMBs needing simple, compliant SMS marketing with easy setup. Keap: Best all-in-one CRM and marketing automation for small businesses.
Description | EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know ... Read More about EZ Texting | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | Not Available | 9.6/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | 1-100 employeesMedium business | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Broad integration and automation options: Through native connectors, APIs, and automation platforms like Zapier and Make, EzTexting connects with CRMs, marketing tools, and support systems. These integrations allow teams to trigger texts from form submissions, CRM updates, or customer actions, reducing manual work and keeping communication timely and relevant.
- Versatile use cases across industries: EzTexting supports promotions, reminders, alerts, internal communications, and customer engagement across many sectors. Retailers use it for offers, nonprofits for fundraising, schools for notifications, and service businesses for appointment reminders. This flexibility allows teams to adapt SMS messaging to different goals without switching platforms.
- EzTexting includes built-in tools for opt-in collection, opt-out handling, and compliance with SMS regulations like TCPA. These safeguards reduce legal risk and help organizations run campaigns responsibly. For businesses new to SMS marketing, this compliance-first approach simplifies setup and keeps messaging practices aligned with industry standards.
- Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
- Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
- Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 201–500
- Marketing & Advertising, Retail, E-commerce, Nonprofits, Education, Healthcare, Real Estate, Hospitality, Professional Services
- Marketing Manager, Digital Marketing Manager, CRM Manager, Communications Manager, Growth Marketer, Small Business Owner, Operations Manager
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- EzTexting’s reporting covers delivery, engagement, and campaign performance, but data-driven teams may want deeper attribution, cohort analysis, or revenue-level insights tied to conversions. Platforms with advanced analytics dashboards or native BI integrations can better support these needs.
- Organizations with customers across multiple countries may need extensive global SMS coverage, localized sender IDs, and country-specific compliance support. Some alternatives provide stronger international routing, pricing flexibility, and delivery optimization for global campaigns.
- Engineering-led teams may prefer SMS platforms with more granular APIs, webhooks, and customization control. EzTexting offers APIs, but companies building highly customized messaging workflows or embedding SMS deeply into proprietary products often opt for developer-centric tools.
- Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
- Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
- Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do EZ Texting, Keap, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 8 Features | 10 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare EZ Texting, Keap, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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EZ Texting, Keap, Bigin by Zoho CRM vs Creatio CRM: Other Details
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EZ Texting, Keap, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
EZ Texting vs Keap vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users appreciate EZ Texting for its ease of use, strong compliance features, and reliable SMS delivery, though some desire more advanced automation and customization. What buyers like
Common complaints
| Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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EZ Texting, Keap, Bigin by Zoho CRM and Creatio CRM Customers
Customers |  Southwest  YMCA  JetBlue | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots | No screenshots available. |  5 Screenshots |
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Videos |  4 Videos |  4 Videos |
Alternatives to EZ Texting, Keap, Bigin by Zoho CRM, Creatio CRM
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, EZ Texting or Keap?
- EZ Texting edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do EZ Texting and Keap offer a free trial?
- Yes, both EZ Texting and Keap offer a free trial.
- What is the starting price of EZ Texting vs Keap?
- EZ Texting starts at $20 /month. Keap starts at $129 /Month.
- What are the top alternatives to EZ Texting?
- Top alternatives to EZ Texting include Textline, Clerk Chat, Falkon SMS, SlickText, Avochato.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, Creatio CRM, Freshsales, Nimble, Copper (ProsperWorks CRM).