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CleverTap vs Insightly vs Bigin by Zoho CRM Comparison

Last updated:

CleverTap

4.5(229 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…

Insightly

4.2(879 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

CleverTap leads on user satisfaction with a 4.5-star rating across 229 reviews.

CleverTap vs Insightly vs Bigin by Zoho CRM — at a glance

FeatureCleverTapInsightlyBigin by Zoho CRM
Rating4.5 / 54.2 / 54.6 / 5
Reviews229879294
Starting priceContact for pricing$29 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryMobile Analytics SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR
Data residencyUSGlobal

Key differences between CleverTap and Insightly

  • Pricing: Insightly starts at $29 /User/Month. CleverTap pricing is not publicly listed.
  • Target audience: CleverTap is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: CleverTap scores higher with a 4.5-star average.
  • Deployment: CleverTap supports SaaS/Web/Cloud; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare CleverTap vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CleverTap - Mobile Analytics Software
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Insightly - CRM Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

CleverTap

Best for

Large Enterprises, Medium Business, Small Business

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

CleverTap typically suits Large Enterprises and Medium Business. Insightly tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $29
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.8/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.16

(879)

4.57

(294)

Best Company Size

100 to 1,000 employees
1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CleverTap

  • Personalized Customer Engagement: CleverTap empowers your marketing team to create tailored experiences for each user, ensuring that communication feels relevant and timely, which drives higher engagement and loyalty.
  • Robust Analytics and Insights: With its advanced analytics capabilities, CleverTap provides actionable insights into user behavior, enabling you to make data-driven decisions that enhance your strategies and improve overall performance.
  • Seamless Integration: I’ve seen how effortlessly CleverTap integrates with various platforms you may already be using. This means you can quickly unify your marketing efforts without the hassle of overhauling existing systems.

Insightly

  • Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
  • Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
  • Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
Best fit

Best fit

CleverTap

  • 100 to 1,000 employees
  • Martech, Fintech, eCommerce, SaaS, and Retail
  • often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

CleverTap

  • Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
  • Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
  • Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

Demo

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  • Free 15-min call with a software advisor.

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How do CleverTap, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

30 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare CleverTap, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $29
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        CleverTap pricing
        Insightly pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US

        CleverTap vs Insightly User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        256

        38

        2

        0

        0

        502

        253

        72

        40

        10

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 296 reviews, with consistently positive feedback.

        What buyers like

        • User-friendly platform for setting up campaigns, with intuitive analytics and reports.
        • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.
        • Empowering user-centric product management with a comprehensive analytics interface.

        Common complaints

        • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.
        • The richness of features and customizations can be overwhelming for newcomers without proper support.

        Buyer sentiment

        Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with email platforms

        Common complaints

        • Limited mobile app functionality
        • Insufficient advanced reporting

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • User-friendly platform for setting up campaigns, with intuitive analytics and reports.

        • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.

        • Empowering user-centric product management with a comprehensive analytics interface.

        • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

        • The richness of features and customizations can be overwhelming for newcomers without proper support.

        • Unified platform for managing contacts, leads, deals, and opportunities

        • Built-in real-time messaging for team collaboration

        • Seamless syncing with Outlook and Gmail

        • Reporting tools lack robustness for advanced analytics

        • Mobile app has limited features compared to desktop

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        4over LLC

        4over LLC

        Savanta

        Savanta

        Atlanta Eats

        Atlanta Eats

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        screenshots

        8 Screenshots

        Marketing

        9 Screenshots

        Videos

        video-0

        1 Videos

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, CleverTap or Insightly?
        CleverTap edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do CleverTap and Insightly offer a free trial?
        Yes, both CleverTap and Insightly offer a free trial.
        What is the starting price of CleverTap vs Insightly?
        CleverTap starts at Contact for pricing. Insightly starts at $29 /User/Month.
        What are the top alternatives to CleverTap?
        Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.
        What are the top alternatives to Insightly?
        Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

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