Which is better, Airtable or HubSpot CRM?

HubSpot CRM edges out Airtable based on user ratings across 10,374 reviews. That said, the best pick depends on your workflow — Airtable may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Airtable and HubSpot CRM?

Key differences between Airtable and HubSpot CRM include pricing (Airtable starts at $10 vs HubSpot CRM at $1,780); target audience (Airtable targets Freelancers while HubSpot CRM serves Individuals); free trial availability (HubSpot CRM offers one, Airtable does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Airtable and HubSpot CRM offer a Free trial?

HubSpot CRM offers Free Trial, but Airtable does not.

Who are the typical users of Airtable?

Airtable is designed for Freelancers, Large Enterprises, Medium Business, Small Business.

What is the starting price of Airtable and HubSpot CRM?

Pricing for Airtable starts at $10/User/Month, whereas HubSpot CRM starts at $1,780.

What are the best alternatives to Airtable?

Some top alternatives to Airtable include Trello, Smartsheet, Asana, CollaborateCloud, ClickUp.

What are the best alternatives to HubSpot CRM?

Some top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

Airtable vs HubSpot CRM vs Bigin by Zoho CRM Comparison

Last updated: May 21, 2026

Airtable

3.9(1,330 reviews)

Starting at $10 /User/Month

Freelancers
Large Enterprises

Airtable is a collaborative database with powerful tools for managing projects, visualizing information, and sharing with others. Task lists, calendars, comments, due dates, member contributions — all this belongs inside…

View Pricing Read Reviews

HubSpot CRM

4.2(10,374 reviews)

Starting at $1,780

Free Trial
Individuals
Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

HubSpot CRM leads on user satisfaction with a 4.2-star rating across 10,374 reviews.

Airtable vs HubSpot CRM vs Bigin by Zoho CRM — at a glance

Feature	Airtable	HubSpot CRM	Bigin by Zoho CRM
Rating	3.9 / 5	4.2 / 5	4.3 / 5
Reviews	1,330	10,374	119
Starting price	$10 /User/Month	$1,780	$7 /User/Month
Free trial	No	Yes	Yes
Free version	No	No	No
Best for	Freelancers, Large Enterprises, Medium Business	Individuals, Freelancers / Consultants, Large Enterprises	Small Business
Category	Collaboration Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online
Certifications	—	SOC 2, HIPAA, GDPR, ISO 27001	—
Data residency	—	US	Global

Key differences between Airtable and HubSpot CRM

Pricing: Airtable starts at $10 /User/Month, while HubSpot CRM starts at $1,780.
Free trial: HubSpot CRM offers a free trial; Airtable does not.
Target audience: Airtable is built for Freelancers and Large Enterprises, while HubSpot CRM targets Individuals and Freelancers / Consultants.
User satisfaction: HubSpot CRM scores higher with a 4.2-star average.
Deployment: Airtable supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Airtable vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Collaboration Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Airtable (1288) Talk to an expert Talk to an expert	HubSpot CRM (3140) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Airtable

Best for

Freelancers, Large Enterprises, Medium Business

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Bigin by Zoho CRM

Best for

Small Business

Airtable typically suits Freelancers and Large Enterprises. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Airtable is a collaborative database with powerful tools for managing projects, visualizing information, and sharing with others. Task lists, calendars, comments, due dates, member ... Read More about Airtable	HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $10 , Billed Yearly	Starts from $1,780 , Billed Monthly	Starts from $7 , Billed Yearly
Free Trial Availability	No free trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	9.5/10	9.1/10	9.0/10
User Ratings Based on verified Spotsaas reviews	3.9 (1330)	4.2 (10374)	4.3 (119)
Best Company Size	—	1-1,000 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Airtable

No key benefits available yet.

HubSpot CRM

Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Airtable

No best-fit guidance available yet.

HubSpot CRM

1-1,000 employees
Martech, SaaS, Consulting, Sales Automation, Revtech
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Airtable

No alternatives guidance available yet.

HubSpot CRM

Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Airtable, HubSpot CRM and Bigin by Zoho CRM Compare on Features?

Total Features	11 Features	38 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Airtable, HubSpot CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$10 , Billed Yearly	$1,780 , Billed Monthly	$7 , Billed Yearly
Pricing Plans	Free Get Started Unlimited bases Up to 5 creators or editors Unlimited commenter & read-only users Show more + Plus Get Started Includes features of Free plan, plus 3 extensions per base 3 sync integrations Show more + Pro Get Started Includes features of Plus plan, plus 10 extensions per base 7 sync integrations including Jira Cloud Show more + Browse all pricing plans	Free Tools Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Marketing Hub Starter Includes 1,000 marketing contacts Sales Hub Starter Includes 2 paid users Show more + Professional Get Started Includes features of Starter plan, plus Marketing Hub Professional Includes 2,000 marketing contacts Show more + Browse all pricing plans	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	✓ Yes
HIPAA	—	✓ Yes
GDPR	—	✓ Yes
ISO 27001	—	✓ Yes
Single Sign-On (SSO)	—	✓ Yes
Multi-Factor Auth (MFA)	—	✓ Yes
Data Encryption	—	✓ Yes
Audit Logs	—	✓ Yes
Data Residency	—	🇺🇸 US

Airtable vs HubSpot CRM User Reviews & Rating Comparison

User Ratings	3.9 (based on 1330 reviews)	4.2 (based on 10374 reviews)	4.3 (based on 119 reviews)
Rating Distribution	1140 124 20 1 3	2104 679 84 40 233	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is mixed to positive across 1288 reviews, with clear strengths and a few common watchouts. What buyers like Provides unmatched flexibility for various tasks, making project management simple and tailored to specific needs. User-friendly interface that is surprising for a digital tool, offering easy customization and different views for enhanced usability. Seamless organization, collaboration, and customization of databases to streamline workflows significantly. Common complaints Initial setup can be daunting, requiring some support to create customized databases tailored to specific needs. Interface may not always be simple and can be overwhelming for newcomers, particularly during setup and template customization. While flexible, might not be adequate for complex data modeling in specialized sectors compared to more refined platforms.	Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Common complaints Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction. Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Provides unmatched flexibility for various tasks, making project management simple and tailored to specific needs. User-friendly interface that is surprising for a digital tool, offering easy customization and different views for enhanced usability. Seamless organization, collaboration, and customization of databases to streamline workflows significantly. Initial setup can be daunting, requiring some support to create customized databases tailored to specific needs. Interface may not always be simple and can be overwhelming for newcomers, particularly during setup and template customization.	Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Boiler Room New York City Ballet Outdoor Invoices	Classpass Avison Young Crunch Fitness	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	7 Screenshots	13 Screenshots
Videos	3 Videos	2 Videos

Alternatives

Alternatives	Trello 4.3 Smartsheet 4.1 Asana 4.3	Bigin by Zoho CRM 4.3 Hubspot Marketing Hub 4.5 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, Airtable or HubSpot CRM?: HubSpot CRM edges out the other on user ratings (4.2 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Airtable and HubSpot CRM offer a free trial?: HubSpot CRM offers a free trial. Airtable does not.
What is the starting price of Airtable vs HubSpot CRM?: Airtable starts at $10 /User/Month. HubSpot CRM starts at $1,780.
What are the top alternatives to Airtable?: Top alternatives to Airtable include Trello, Smartsheet, Asana, CollaborateCloud, ClickUp.
What are the top alternatives to HubSpot CRM?: Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

Airtable vs HubSpot CRM vs Bigin by Zoho CRM Comparison

Airtable

HubSpot CRM

Bigin by Zoho CRM

Airtable vs HubSpot CRM vs Bigin by Zoho CRM — at a glance

Key differences between Airtable and HubSpot CRM

Compare Airtable vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Airtable

HubSpot CRM

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How do Airtable, HubSpot CRM and Bigin by Zoho CRM Compare on Features?

Compare Airtable, HubSpot CRM and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Airtable vs HubSpot CRM User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions