Airtable vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison
Airtable
Starting at $10 /User/Month
- Freelancers
- Large Enterprises
Airtable is a collaborative database with powerful tools for managing projects, visualizing information, and sharing with others. Task lists, calendars, comments, due dates, member contributions — all this belongs inside…
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Airtable leads on user satisfaction with a 4.8-star rating across 1,201 reviews.
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Airtable vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Airtable | HubSpot CRM | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.8 / 5 | 4.4 / 5 | 4.6 / 5 | — |
| Reviews | 1,201 | 3,236 | 243 | — |
| Starting price | $10 /User/Month | $45 /Month | $7 /User/Month | $40 /user/month |
| Free trial | No | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises | Small Business | Large Enterprises, Medium Business |
| Category | Collaboration Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | — | SOC 2, HIPAA, GDPR, ISO 27001 | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | — | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between Airtable and HubSpot CRM
- Pricing: Airtable starts at $10 /User/Month, while HubSpot CRM starts at $45 /Month.
- Free trial: HubSpot CRM offers a free trial; Airtable does not.
- Target audience: Airtable is built for Freelancers and Large Enterprises, while HubSpot CRM targets Individuals and Freelancers / Consultants.
- User satisfaction: Airtable scores higher with a 4.8-star average.
- Deployment: Airtable supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Airtable vs HubSpot CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Collaboration Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Airtable, HubSpot CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Freelancers, Large Enterprises, Medium Business
Individuals, Freelancers / Consultants, Large Enterprises
Small Business
Large Enterprises, Medium Business
Airtable typically suits Freelancers and Large Enterprises. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Airtable is a collaborative database with powerful tools for managing projects, visualizing information, and sharing with others. Task lists, calendars, comments, due dates, member ... Read More about Airtable | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.1/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | 1-1,000 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Airtable, HubSpot CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 11 Features | 38 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Airtable, HubSpot CRM, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Airtable, HubSpot CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details
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Airtable, HubSpot CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✓ Yes |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | — | 🇺🇸 US |
Airtable vs HubSpot CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 1294 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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Airtable, HubSpot CRM, Bigin by Zoho CRM and Creatio CRM Customers
Customers |  Boiler Room  New York City Ballet  Outdoor Invoices |  Classpass  Avison Young  Crunch Fitness |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  7 Screenshots |  13 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives to Airtable, HubSpot CRM, Bigin by Zoho CRM, Creatio CRM
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Airtable or HubSpot CRM?
- Airtable edges out the other on user ratings (4.8 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do Airtable and HubSpot CRM offer a free trial?
- HubSpot CRM offers a free trial. Airtable does not.
- What is the starting price of Airtable vs HubSpot CRM?
- Airtable starts at $10 /User/Month. HubSpot CRM starts at $45 /Month.
- What are the top alternatives to Airtable?
- Top alternatives to Airtable include Nozbe Teams, Weavy, Gmelius, JANDI, Zoho Cliq.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Method CRM, Pipeline CRM, Atendare.