Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 41-60 out of 81
8.2
SpotScore

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What is Makesbridge?
Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...
Read more about Makesbridge8.2
SpotScore

Boingnet
Streamline, automate, and measure your marketing efforts.
Best for: SMB teams · Mid-market · Enterprise
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What is Boingnet?
Boingnet is a marketing automation software solution that allows marketers to organize, execute and measure the impact of their marketing campaigns. Boingnet is a cloud-based platform which works with most major marketing automation platforms out of the box, providing highly visual dashboards ...
Read more about BoingnetStarts from $299/Month
8.2
SpotScore

AiTrillion
Effortlessly transform leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
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What is AiTrillion?
AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...
Read more about AiTrillion
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8.2
SpotScore

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What is Ruler Analytics?
Ruler Analytics is a marketing analytics platform that tracks and attributes revenue across marketing channels. It acts as a central data warehouse, integrating with existing business applications to show which campaigns and touchpoints drive conversions and automate reporting across the ...
Read more about Ruler AnalyticsStarts from $109/Month
8.2
SpotScore

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What is Segmentino?
Segmentino is a new and revolutionary marketing automation software that helps you to increase your online sales by providing you with powerful solutions for email marketing, social media analysis, customer feedback analysis, lead management, and web analytics. It is the solution that enables ...
Read more about SegmentinoSegmentino offers custom pricing plan
8.2
SpotScore

Smartech
Boost sales and customer service with Smartech's automation.
Best for: SMB teams · Mid-market
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What is Smartech?
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...
Read more about Smartech8.1
SpotScore

Dittofeed
Revolutionize customer engagement. Boost growth.
Best for: SMB teams · Mid-market · Enterprise
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What is Dittofeed?
Dittofeed is an open-source omni-channel customer engagement platform built for developers, comparable to Braze, Customer.io, and Segment Engage. It supports automated messaging across email, SMS, and in-app push notifications, with tools for marketing and growth teams to monitor customer ...
Read more about DittofeedDittofeed offers custom pricing plan
8.1
SpotScore

Manthan Customer Marketing Platform
Unlock the power of personalized marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is Manthan Customer Marketing Platform?
Manthan is a marketing automation software. The platform captures the customer information at every touch point and helps marketers deliver personalized marketing messages and campaigns to prospects and customers. It uses artificial intelligence based recommendation engine and robust ...
Read more about Manthan Customer Marketing Platform8.1
SpotScore

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What is Pulsate?
Pulsate is a mobile marketing automation platform for retail banks, credit unions, and financial services brands that use native apps to engage customers. It delivers geo-targeted push notifications, in-app messages, and drip campaigns tied to customer behavior inside the mobile app, helping ...
Read more about PulsatePulsate offers custom pricing plan
8.1
SpotScore

Inboundio
Streamline your marketing efforts and reach more customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Inboundio?
Inboundio is a marketing automation software that helps marketing and sales teams to stay relevant with prospects while they're exploring products and services in their buyer journey. Inboundio builds, manages, and activates outbound marketing campaigns based on prospect segments from your ...
Read more about Inboundio8.0
SpotScore

ContactPigeon
Convert leads, engage customers, and grow your business.
Best for: SMB teams · Mid-market · Enterprise
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What is ContactPigeon?
ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...
Read more about ContactPigeon7.9
SpotScore

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What is Jepto?
Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...
Read more about Jepto7.9
SpotScore

Beans
Convert visitors to loyal customers and watch your brand grow.
Best for: SMB teams · Mid-market · Enterprise
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What is Beans?
Transform the way you do marketing for your ecommerce brand with Beans - the ultimate retention marketing platform. Our fully integrated suite of solutions works like magic, helping you convert one-time visitors into loyal lifetime customers. Say goodbye to the struggle of retaining customers ...
Read more about Beans7.9
SpotScore

Vero Workflows
Effortless automation for unparalleled user engagement.
Best for: SMB teams · Mid-market · Enterprise
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What is Vero Workflows?
Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...
Read more about Vero Workflows7.9
SpotScore

SwiftERM
AI-powered personalization for ecommerce email success.
Best for: SMB teams · Mid-market · Enterprise
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What is SwiftERM?
SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...
Read more about SwiftERM7.9
SpotScore

Outfunnel
Maximize conversions and sales with Outfunnel.
Best for: SMB teams · Mid-market · Enterprise
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What is Outfunnel?
Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...
Read more about Outfunnel7.9
SpotScore

TargetEveryOne
Maximize conversions with precision marketing automation.
Best for: Mid-market · Enterprise
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What is TargetEveryOne?
TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...
Read more about TargetEveryOne7.8
SpotScore

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What is Apifon?
Apifon is a powerful all-in-one marketing automation platform that helps businesses to grow and engage their customers in efficient and automated communication. Automating messages on channels such as SMS, Viber, Email, WhatsApp and more, enables users to save time and reduce effort. The ...
Read more about ApifonApifon offers custom pricing plan
7.8
SpotScore

SleekFlow
Streamline your marketing process for high-quality leads.
Best for: SMB teams · Mid-market · Enterprise
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What is SleekFlow?
SleekFlow is cloud-based marketing automation software which allows you to build a fully automated, integrated and scalable marketing process for generating high quality leads who are ready to buy your product or service.It is a flexible, powerful marketing automation platform that maximizes ...
Read more about SleekFlow7.7
SpotScore

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What is Ayna?
Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...
Read more about AynaRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











