Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 1-20 out of 140
8.0
Spot Score

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What is Alter?
Alter is marketing automation software that allows you to create strategic traits with data, so you can engage prospects at the right time, with the right message on a personalized basis and through any channel. Alter provides suite solutions for marketing, sales, support and e-commerce ...
Read more about AlterStarts from $20/Month, also offers free forever plan
7.9
Spot Score

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What is Kevy?
Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...
Read more about KevyStarts from $250/Month
8.4
Spot Score
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What is Magic Pixel?
Magic Pixel provides a convenient solution to extract powerful insights from first-party customer data. Perfectly efficient for client-side and server-side tagging, Magic Pixel helps you track every single move of your customers. Web and mobile app tagging will give you a great advantage over ...
Read more about Magic PixelMagic Pixel offers custom pricing plan

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AdPumb
Unlock higher revenue streams and maximize your ad ROI.
Best for: SMB teams · Mid-market · Enterprise
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What is AdPumb?
Unlock the full potential of your ad revenue with AdPumb, your ultimate solution for maximizing revenue as a publisher. With a global network comprising 3000 domains, AdPumb offers unmatched Ad Revenue Optimization services that grant access to the largest ad networks worldwide, fostering a ...
Read more about AdPumbAdPumb offers custom pricing plan
7.6
Spot Score

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What is Lumio?
Lumio is a software platform to fuel your marketing and customer success engine. It's not just another contact manager. It's a complete list-building and messaging platform that helps you take ownership of your sales communication and convert customers into advocates.
Read more about LumioStarts from $57/Month
8.1
Spot Score

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What is TagCommander?
TagCommanderTM is an enterprise-class, cross-browser, tag management software that brings order and control to the wide array of activity on the Web site. With TagCommanderTM, users can manage all digital information residing on their sites in one central location. TagCommander lets user easily ...
Read more about TagCommanderTagCommander offers custom pricing plan

Physician Sign Out
Effortlessly streamline patient handoffs and ensure compliance.
Best for: SMB teams · Mid-market · Enterprise
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What is Physician Sign Out?
Our Physician Sign Out app provides a secure, HIPAA compliant way for physicians to easily hand off patient care. Available on web, IOS and Android, it simplifies the process by allowing healthcare providers to easily document, store and access information when transitioning patients. This ...
Read more about Physician Sign OutStarts from $13.33/Month when Billed Yearly, also offers free forever plan
8.2
Spot Score
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What is Growmatik?
Growmatik is the ultimate personalized marketing tool for WordPress & WooCommerce. Empower your customers with tailored journeys to boost sales. Segment targets with targeted emails or newsletters. Create amazing landing pages and product pages using templates. Track the performance of your ...
Read more about Growmatik8.6
Spot Score

StructuredWeb
Unlock your marketing potential with StructuredWeb.
Best for: SMB teams · Mid-market · Enterprise
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What is StructuredWeb?
StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and loyalty programs and strategically analyse the complex data involved in ...
Read more about StructuredWebStructuredWeb offers custom pricing plan

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8.6
Spot Score

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What is Plezi?
The Plezi marketing automation software enables businesses to fully automate their digital marketing channels by providing powerful, yet simple and intuitive tools that make the process a whole lot easier, faster and more affordable than ever before.
Read more about PleziPlezi offers custom pricing plan
8.3
Spot Score

DirectLync
Connect, communicate, and conquer with DirectLync.
Best for: SMB teams · Mid-market · Enterprise
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What is DirectLync?
DirectLync is a web-based marketing automation platform. It enables marketers to deliver outstanding personalized communications at scale by quickly and easily creating and executing multi-channel marketing campaigns. This cloud based software provides global reach, real-time data, and ...
Read more about DirectLync8.2
Spot Score

AiTrillion
Effortlessly transform leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
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What is AiTrillion?
AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...
Read more about AiTrillion8.8
Spot Score

ActiveTrail
Empower your marketing efforts with ActiveTrail.
Best for: SMB teams · Mid-market · Enterprise
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What is ActiveTrail?
ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.
Read more about ActiveTrail7.6
Spot Score

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What is Convertri?
Convertri is flexible marketing and email marketing automation software that increases your sales by orchestrating your follow up emails between you and your customers. With Convertri, you can easily send automated follow up emails to people who became subscribers but never buy anything
Read more about Convertri8.6
Spot Score

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What is Aritic PinPoint?
Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.
Read more about Aritic PinPoint8.7
Spot Score

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What is Lead Liaison?
Marketing automation software that doesn’t leave your leads in the dust. Lead Liaison software helps you turn contacts into customers by creating a simple to follow drip campaign of automated emails that are triggered based on lead interest and activity. Lead Liaison’s intuitive, drag-n-drop ...
Read more about Lead Liaison7.9
Spot Score

MarketPlan
Efficiently connect and engage with customers.
Best for: SMB teams · Mid-market · Enterprise
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What is MarketPlan?
MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...
Read more about MarketPlanStarts from $16.42/Month when Billed Yearly, also offers free forever plan
8.0
Spot Score

ContactPigeon
Convert leads, engage customers, and grow your business.
Best for: SMB teams · Mid-market · Enterprise
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What is ContactPigeon?
ContactPigeon is a marketing automation tool helping businesses create lead generation campaigns and grow their mailing lists. It provides a direct connection to Salesforce as well as Phone, SMS, E-mail, Chat, Facebook and Twitter marketing channels. With ContactPigeon you can create contact ...
Read more about ContactPigeon8.5
Spot Score

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What is Fortifi?
Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...
Read more about FortifiRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







