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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: July 14, 2026 · How we review

Marketing Automation Software overview

Spotsaas tracks 81 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.

81
products listed
107
offer a free trial
44
have a free plan
151
priced per subscription
126
quote on request

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Showing 1-20 out of 81

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

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9.3

SpotScore

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Ontraport?

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require multiple integrations, Ontraport ...

Read more about Ontraport
Free TrialTry Free →·

Starts from $83/month when Billed Yearly

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Reach Marketing Automation buyersRank above rivals2M+ buyers a year

8.9

SpotScore

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

Read more about Customer.io
Free TrialTry Free →·

Starts from $100/Month

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →·

Starts from $18/Month when Billed Yearly, also offers free forever plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

Read more about ActiveDEMAND
Free TrialTry Free →

8.8

SpotScore

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

Read more about Freshmarketer
Free Trial·

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.8

SpotScore

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.8

SpotScore

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.8

SpotScore

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Delivra?

Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.8

SpotScore

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveTrail?

ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...

Read more about ActiveTrail
Free TrialTry Free →

8.8

SpotScore

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Read more about Drip
Free TrialTry Free →·

Starts from $39/Month

8.7

SpotScore

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

Read more about Ortto
Free TrialTry Free →·

Starts from $99/Month

8.6

SpotScore

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.6

SpotScore

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →·

Starts from $40.33/Month when Billed Yearly

8.6

SpotScore

AdRoll

AdRoll

Empower your marketing with AdRoll's advanced automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdRoll?

AdRoll is a retargeting and multi-channel advertising platform for e-commerce and direct-to-consumer marketing teams that need to re-engage website visitors across display ads, social media, and email. It automates dynamic remarketing campaigns and Facebook ad creation using first-party ...

Read more about AdRoll
Free TrialTry Free →

8.6

SpotScore

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Aritic PinPoint?

Aritic PinPoint is a full-stack marketing automation platform for enterprise and mid-market B2B marketing teams that need behavior-based campaign automation, anonymous visitor tracking, and account-based marketing in one system. It integrates with Salesforce and Zoho CRM, handles multi-channel ...

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

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Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].