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Zoho Campaigns vs Groove vs AroundDeal vs ZoomInfo Engage Comparison

Last updated:

Zoho Campaigns

4.5(1,028 reviews)

Starting at $3 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader Zoho ecosystem. It integrates nati…

Groove

4.8(550 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…

AroundDeal

4.5(124 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

ZoomInfo Engage

4.3(388 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost your sales team's productivity…

Groove leads on user satisfaction with a 4.8-star rating across 550 reviews.

Zoho Campaigns vs Groove vs AroundDeal vs ZoomInfo Engage — at a glance

FeatureZoho CampaignsGrooveAroundDealZoomInfo Engage
Rating4.5 / 54.8 / 54.5 / 54.3 / 5
Reviews1,028550124388
Starting price$3 /MonthContact for pricingContact for pricingContact for pricing
Free trial Yes No No No
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryEmail Marketing SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineOnlineOnline
CertificationsSOC 2, GDPR, ISO 27001SOC 2, GDPRSOC 2, GDPR
Data residencyGlobalGlobalUSUS

Key differences between Zoho Campaigns and Groove

  • Pricing: Zoho Campaigns starts at $3 /Month. Groove pricing is not publicly listed.
  • Free trial: Zoho Campaigns offers a free trial; Groove does not.
  • Target audience: Zoho Campaigns is built for Freelancers / Consultants and Large Enterprises, while Groove targets Large Enterprises and Medium Business.
  • User satisfaction: Groove scores higher with a 4.8-star average.
  • Deployment: Zoho Campaigns supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Groove supports SaaS/Web/Cloud.

Compare Zoho Campaigns vs Groove vs AroundDeal vs ZoomInfo Engage — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Zoho Campaigns - Email Marketing Software
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Groove - Sales Engagement Software
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Talk to an expert

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Zoho Campaigns, Groove, AroundDeal vs ZoomInfo Engage: Biggest differences

Start here before you go deeper into features.

Zoho Campaigns

Best for small to mid-sized businesses needing easy, robust email marketing.

Choose if
  • You want an intuitive, user-friendly interface accessible to non-technical users
  • You need strong scheduling and automation features for efficient campaign management
  • You value comprehensive analytics with actionable insights for marketing performance
Consider alternatives if
  • You are a large enterprise requiring advanced team activity tracking
  • You need highly customizable analytics and reporting beyond standard options

Groove

Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Choose if
  • You want a simple, streamlined sales engagement platform with medium setup complexity.
  • Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
  • You need effective email management and client interaction tracking via built-in Flows.
Consider alternatives if
  • Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
  • You need transparent, fixed pricing without engaging sales for quotes.

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo Engage

Best for

Large Enterprises, Medium Business, Small Business

Zoho Campaigns: Best for small to mid-sized businesses needing easy, robust email marketing. Groove: Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Description

Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader ... Read More about Zoho Campaigns

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

Introducing ZoomInfo Engage, the ultimate solution for B2B sales engagement. With advanced features like CRM and inbox integration, this software ensures seamless workflow management. Boost ... Read More about ZoomInfo Engage

Entry Level Pricing

  • Starts from $3 , Billed Yearly
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.4/10

9.4/10

Not Available

8.5/10

User Ratings

Based on verified Spotsaas reviews

4.46

(1028)

4.76

(550)

Best Company Size

1-50 employees51-500 employees
100 to 1,000 employeesMedium Business
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Zoho Campaigns

  • Email Marketing: With Zoho Campaigns, managers can easily create and automate email marketing campaigns that connect with their audience, maintaining high engagement rates and simplified outreach.
  • Analytics and Reporting: Administrators benefit from complete analytics tools that provide insights into campaign performance. This approach allows you to refine strategies and improve future campaigns based on real-time feedback.
  • Seamless Integration: Executives will appreciate how Zoho Campaigns integrates smoothly with other Zoho applications and third-party tools, creating a unified ecosystem for managing customer relationships and marketing efforts.

Groove

  • Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
  • Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
  • Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.
Best fit

Best fit

Zoho Campaigns

  • 1 to 500 employees
  • Marketing and Advertising, E-commerce, Nonprofit Organizations, Real Estate, Education, Healthcare, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, Content Creators, and Small Business Owners

Groove

  • 100 to 1,000 employees
  • Sales Automation, SaaS, Consulting, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Zoho Campaigns

  • Users may find Zoho Campaigns lacking in advanced automation features, prompting them to seek alternatives that offer more sophisticated workflows for complex marketing campaigns or customer journeys.
  • Some businesses may experience integration challenges with other software tools, leading them to explore platforms that provide seamless connectivity with their existing tech stack for improved efficiency.
  • The pricing structure of Zoho Campaigns might not align with the budget constraints of smaller businesses or startups, encouraging them to look for cost-effective solutions that still deliver robust email marketing capabilities.

Groove

  • Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
  • Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
  • A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.

Software Demo

Demo

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

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How do Zoho Campaigns, Groove, AroundDeal and ZoomInfo Engage Compare on Features?

Total Features

25 Features

25 Features

5 Features

12 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Zoho Campaigns, Groove, AroundDeal and ZoomInfo Engage on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $3 , Billed Yearly
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Zoho Campaigns pricing

          Pricing information not available

          Pricing information not available

          Pricing information not available

          Zoho Campaigns, Groove, AroundDeal vs ZoomInfo Engage: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Not Available
          Get help choosing
          Get help choosing
          Get help choosing

          Zoho Campaigns, Groove, AroundDeal vs ZoomInfo Engage Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Zoho Campaigns vs Groove vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 388 reviews)

          Rating Distribution

          866

          278

          56

          29

          4

          500

          66

          2

          0

          0

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally praise Zoho Campaigns for its intuitive interface, robust scheduling, and strong analytics, though some find the feature set overwhelming and desire more advanced customization.

          What buyers like

          • Ease of use
          • Scheduling and automation
          • Analytics and reporting

          Common complaints

          • Limited team activity tracking
          • Complexity due to feature breadth

          Buyer sentiment

          Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing.

          What buyers like

          • Ease of use
          • Integration with Salesforce and Gmail
          • Email management and automation

          Common complaints

          • Pricing transparency
          • Organization features

          Buyer sentiment

          Buyer sentiment is very strong across 154 reviews, with consistently positive feedback.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is positive across 388 reviews, with strong overall satisfaction.

          What buyers like

          • CRM integration
          • Automated calls
          • Email marketing

          Common complaints

          • Limited customization options
          • Higher pricing
          • Learning curve

          Pros and Cons

          • Intuitive and user-friendly interface accessible to non-technical users

          • Robust scheduling features enabling efficient multi-platform posting

          • Strong analytics and reporting tools providing actionable insights

          • Lack of advanced tracking features for team activities limits use for larger teams

          • Platform can feel overwhelming due to breadth of features

          • Seamless integration with Salesforce and Gmail

          • Ease of use with intuitive interface and templates

          • Effective email management and client interaction tracking via Flows feature

          • Lack of transparent, published pricing requiring sales contact

          • Limited customization for complex or enterprise-heavy processes

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Strong integration with popular CRMs like Office 365 and Gmail.

          • Automates repetitive tasks, freeing up time for sales reps.

          • Enhances team collaboration through effective content management.

          • May require training to fully utilize features.

          • Pricing may be a barrier for smaller teams.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Zoho Campaigns, Groove, AroundDeal, or ZoomInfo Engage? Tell buyers what actually differs.

          Zoho Campaigns, Groove, AroundDeal and ZoomInfo Engage Customers

          Customers

          Thinking Map

          Thinking Map

          Modus

          Modus

          3Ding

          3Ding

          Uber

          Uber

          BBVA

          BBVA

          Google

          Google

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          AB Testing screenshot

          11 Screenshots

          Account page

          5 Screenshots

          Videos

          video-0

          6 Videos

          video-0

          1 Videos

          Alternatives to Zoho Campaigns, Groove, AroundDeal, ZoomInfo Engage

          Expand your comparison

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Zoho Campaigns or Groove?
          Groove edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Zoho Campaigns and Groove offer a free trial?
          Zoho Campaigns offers a free trial. Groove does not.
          What is the starting price of Zoho Campaigns vs Groove?
          Zoho Campaigns starts at $3 /Month. Groove starts at Contact for pricing.
          What are the top alternatives to Zoho Campaigns?
          Top alternatives to Zoho Campaigns include Campaigner, Moosend, SMTP, AWeber, Overloop CRM.
          What are the top alternatives to Groove?
          Top alternatives to Groove include AroundDeal, ZoomInfo Engage, Koncert, FlowUp, Mailshake.