MailerLite vs Pipedrive vs Bigin by Zoho CRM vs Creatio CRM Comparison
MailerLite
Starting at Contact for pricing
- Free Trial
- Individuals
- Freelancers / Consultants
MailerLite is an email marketing platform for small to mid-sized businesses and solo operators who want a full campaign toolkit — including newsletters, automation, and landing pages — at an accessible price point. It le…
Pipedrive
Starting at $14 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Pipedrive leads on user satisfaction with a 4.7-star rating across 3,106 reviews.
Consider monday CRM
Comparing MailerLite, Pipedrive, Bigin by Zoho CRM and Creatio CRM? monday CRM is another option worth a look: a visual deal pipeline, Gmail and Outlook email sync and a 14-day free trial.
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MailerLite vs Pipedrive vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | MailerLite | Pipedrive | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.3 / 5 | 4.7 / 5 | 4.6 / 5 | — |
| Reviews | 949 | 3,106 | 243 | — |
| Starting price | Contact for pricing | $14 /user/month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Small Business | Large Enterprises, Medium Business |
| Category | Email Marketing Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | 10+ apps | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between MailerLite and Pipedrive
- Pricing: Pipedrive starts at $14 /user/month. MailerLite pricing is not publicly listed.
- Target audience: MailerLite is built for Individuals and Freelancers / Consultants, while Pipedrive targets Large Enterprises and Medium Business.
- User satisfaction: Pipedrive scores higher with a 4.7-star average.
- Deployment: MailerLite supports SaaS/Web/Cloud, Mobile - iOS; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare MailerLite vs Pipedrive vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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MailerLite, Pipedrive, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform with minimal setup complexity.
- You need powerful automation to deliver targeted email campaigns.
- You value real-time analytics to track and optimize campaign performance.
- You are a large enterprise requiring highly customized or complex workflows.
- You need fully transparent, upfront pricing and advanced enterprise features.
Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
- You are a small or medium business seeking an intuitive, easy-to-learn CRM.
- Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
- You want cost-effective CRM with strong reporting and real-time sales analytics.
- Your enterprise requires highly complex CRM customizations and deep third-party integrations.
- You need extensive relationship linking beyond standard sales contacts.
Small Business
Large Enterprises, Medium Business
MailerLite: Best for small to mid-sized teams needing easy, automated email marketing. Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
Description | MailerLite is an email marketing platform for small to mid-sized businesses and solo operators who want a full campaign toolkit — including newsletters, automation, and landing pages — at ... Read More about MailerLite | Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.3/10 | 9.6/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-100 employees | 1-50 employees51-200 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User-Friendly Interface: MailerLite has an intuitive design that lets teams of all skill levels create and manage email campaigns easily. Even those new to email marketing can work through the platform confidently.
- Automation Features: MailerLite's automation lets you send targeted messages based on user behavior, so your audience gets relevant content at the right time. This improves engagement and customer satisfaction.
- Comprehensive Analytics: With detailed analytics at your fingertips, you can track campaign performance in real-time. Understanding open rates, click-through rates, and subscriber activity helps you make informed decisions to optimize your future marketing strategies.
- Simplified Sales Processes: Pipedrive helps teams like yours visualize and manage the entire sales pipeline easily, letting you focus on closing deals instead of getting lost in administrative tasks.
- Intuitive User Interface: Users appreciate Pipedrive's clean and user-friendly design. Your team can start using it immediately without extensive training, saving time and resources.
- Reporting and Analytics: Pipedrive's reporting tools give you real-time insights into your sales performance. This lets executives make data-driven decisions that improve overall business strategy.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 1-100 employees
- Marketing Technology, E-commerce, SaaS, Nonprofits, Startups
- Marketing Managers, Small Business Owners, Content Creators, Digital Marketers
- 1-200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Users may seek alternatives to MailerLite due to the need for more advanced automation features, which can enhance their marketing workflows and improve customer engagement through personalized communication.
- Some businesses might find MailerLite's pricing structure limiting, prompting them to explore options that offer more flexible pricing tiers or additional features at a similar cost.
- Organizations with larger subscriber lists may look for alternatives that provide better scalability, ensuring they can grow their email marketing efforts without facing restrictions or increased costs.
- Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
- Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
- Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do MailerLite, Pipedrive, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 24 Features | 10 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare MailerLite, Pipedrive, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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MailerLite, Pipedrive, Bigin by Zoho CRM vs Creatio CRM: Other Details
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MailerLite, Pipedrive, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
MailerLite vs Pipedrive vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | 4.3 (based on 949 reviews) | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, automation capabilities, and analytics, with some concerns about pricing transparency and advanced feature limitations. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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MailerLite, Pipedrive, Bigin by Zoho CRM and Creatio CRM Customers
Customers | No Customers information available. |  Festo  Remax  Vimeo |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  6 Screenshots |  5 Screenshots |
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Videos |  5 Videos |  3 Videos |
Alternatives to MailerLite, Pipedrive, Bigin by Zoho CRM, Creatio CRM
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, MailerLite or Pipedrive?
- Pipedrive edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do MailerLite and Pipedrive offer a free trial?
- Yes, both MailerLite and Pipedrive offer a free trial.
- What is the starting price of MailerLite vs Pipedrive?
- MailerLite starts at Contact for pricing. Pipedrive starts at $14 /user/month.
- What are the top alternatives to MailerLite?
- Top alternatives to MailerLite include Moosend, SMTP, EmailOctopus, Zoho Campaigns, AWeber.
- What are the top alternatives to Pipedrive?
- Top alternatives to Pipedrive include Bigin by Zoho CRM, Creatio CRM, Team365, Onpipeline, ForceManager.